5 Questions with Zeftron’s Richard Radke

Zeftron nylon has been providing a premium nylon 6 product to the commercial marketplace for more than 40 years. In addition to providing a superior product, we also provide education and guidance on carpet specification to the design community.  This is done through our Zeftron nylon Field Representatives located in key markets throughout the country.  In this post, Tim Blount, Zeftron nylon’s Business Leader, talks with Marketing Specialist Richard Radke about his role with Zeftron nylon.

Tim: Thanks for taking the time to share with our readers. First, can you describe what you do in your role as Marketing Specialist at Zeftron nylon?

Richard: Essentially, I’m a resource to help specifiers and designers make educated choices about the floor covering options they have available.  Designers are bombarded with tons of information from manufacturers, but they have little time to fully digest all that is being presented.  My role, along with our Zeftron Field Reps, is to provide information about carpet and its various components, including the nylon.  We can discuss important aspects such as carpet construction, performance, stain resistance, colorfastness, environmental attributes, maintainability and warranty protection.  We can also answer questions about our mill partner’s product collections, pricing, as well as their styling capabilities and color options.

Tim:  How does your background enable you to help A&D professionals better understand the importance of Zeftron nylon in a commercial carpet product?

Richard: I have a degree in interiors and worked as a designer before joining Zeftron.  During my 20 years with Zeftron, I’ve been in constant contact with the design community.  Whether through one-on-one meetings, CEU presentations, lunch and learns, product presentations or attending industry events like NeoCon, my goal is to stay connected to what designers need in a commercial carpet product.

Zeftron Marketing Specialist Richard Radke (left) at a recent event for architects and designers in Chicago.
Zeftron Marketing Specialist Richard Radke (left) at a recent event for architects and designers in Chicago.

Tim: What are some of the more common issues you help resolve or address in your role?

Richard: Designers have so many options when it comes to a flooring choice today.  Oftentimes, designers want to know whether they should specify a carpet or hard surface product.  From a design standpoint, carpet remains an excellent and versatile solution.  The richness of color, shading, texture and styling of a carpet product is exceptional.  But beyond design, a carpet product offers multiple other benefits — superb acoustics, strong slip-resistance, excellent performance/durability and easy maintenance.  In addition, it is well documented how far carpet manufacturers have come in creating environmentally friendly products. Our nylon, for example, contains a minimum of 25 percent recycled content and can contribute to LEED credits.  Finally, carpet products are very competitively priced.

Tim: If there are architects and designers who are not aware of your role, what’s their reaction after they meet you?

Richard: When architects and designers learn about my role, they realize that I am not selling a product directly to them, since that is done through our mill partners.  Because of this, I become a resource of information to them; I can help answer their questions which might range for the very technical to the very simple.  I can take them through the carpet specification process and work with them to identify the kind of flooring solution that is best for their client and the project they are working on.

Tim: What’s the best thing about your job?

Richard: Having been a designer, I really enjoy the creative process and being able to participate in the design process is still fun.  I also enjoy working with designers who have never specified a product with our nylon before.  It is satisfying to know that I can be a resource, helping them make a decision that is best for them based on their client, their budget and their project.  Zeftron’s tagline is “Delivering More,” and I like to think that through my role and our Field Reps we can do just that for the design community.

One thought on “5 Questions with Zeftron’s Richard Radke

  1. Paul Anderson February 20, 2014 / 1:21 am

    Well done Tim and Richard. Excellent interview. Go Zeftron!

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