An occasional blog article series, “Three Questions With…” profiles designers, product developers, trend experts, colorists, arbiters of good taste and others who are shaping and influencing the commercial interiors industry.
Q. You’re currently working on integrating colors from the new Reflective Elements collection into new products for BOLYU. Are the Reflective Elements colors part of a bigger trend you’re seeing in color these days?
The metallic — and now reflective – color movement has been amazing to me. It started several years ago, essentially in the fashion industry, and it’s taken many twists and turns over the years. I would say that this movement is no longer a trend, it’s established. In fact, we introduced a product called Pizzazz several years ago that had a metallic look to it.
Made with Zeftron nylon, it continues to be a popular product today.
I think everybody is looking for a sparkle or a shine. Today we’re seeing different colors with the metallic or reflective effect that you might not have seen just a short while ago. For example, we’re noticing bright colors in orange or even green being paired with a metallic color. This is striking and unique, and not something you would have seen in the recent past.
These colors present such a departure from what we were working with in the past. They are so exciting when contrasted against the muted colors, dull lusters and matte finishes we saw prior.
Q. How does the Reflective Elements collection help you in your role as a colorist/designer?
What’s great is that Zeftron has added more options for designers, which is what we need. More options gives us an edge to be innovative, to address the now and to address the future. Of course we also want to use colors that are not just trendy, but have longevity to them as well. These colors give us that flexibility.
As a designer, I feel I can create almost anything. You can create added texture, introduce more styling…or even create an element of surprise and uniqueness. It’s a styling tool that has become very important to use. What’s more, Zeftron’s Reflective Elements collection works really well with its Brilliant Collection.
Zeftron is sitting on top of a really nice color package. It shows that they are paying attention to what’s happening in the market. Zeftron’s colors give designers the opportunity to make something their own.
Q. Where do you see the colors being used — corporate, hospitality, etc.?
For us, it’s across the board. We’re using these colors in hospitality, corporate, senior living and health care. I can’t tell you any product that I’m not working on now that does not have a reflective or metallic element to it. I think that’s a reflection (no pun intended!) of just how important and popular these kinds of colors have become in virtually every commercial space.
About Karen Martin: Karen has been a Designer/Colorist with Beaulieu Commercial for more than 15 years. Her primary responsibilities include research of design and color trends and their application in commercial, education, and healthcare products for BOLYU and hospitality products for Aqua. For more information, please visit http://www.bolyu.com
Contact Us: If you’re interested in learning more about the new Reflective Elements collection, please contact Zeftron Business Leader Tim Blount directly at firstname.lastname@example.org.
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