Most visible in nature, the unassuming color green is experiencing a resurgence. “Greenery,” Pantone’s 2017 Color of the Year, is a fresh yellow-green shade that, according to Laurie Pressman, VP of the Pantone Color Institute, “is about unity and community – connecting to oneself and others and a higher purpose, Nature.”
Green brings several benefits to interior design projects. Research shows that green is the easiest color on the human eye. This means green is an excellent color for interior spaces where people will be spending a lot of time. Whether for an office, a public space or a hospitality setting, green’s inherent hue is physically soft and pleasing to the eye.
Globally speaking, green symbolizes the environment, nature and sustainability. When we think of these elements, they are closely connected to growth, rejuvenation and calm, as well as creativity and productivity.
With green having so many positive attributes to it, it’s no wonder it’s the choice of many company brand identities such as Heineken, Starbucks, The Masters Golf Tournament and John Deere.
Interestingly enough, while Greenery is Pantone’s Color of the Year this year, we’ve long offered a color very similar to it in our extensive color palette. Our Lime 6065 color closely resembles Greenery, especially its yellow pigment, which according to Pantone, “references the sun, the symbolic light that people need in these times.”
Designers have an amazing opportunity to create spaces with colors that can affect human behavior and well being. And with a floor the largest surface area of any interior, the carpet you select can essentially serve as a creative canvas to make an impactful visual statement.
So what do you think: Will you be using colors similar to Greenery this year in your design efforts? If so, what will those colors symbolize — nature, growth, calm or something else?
We welcome your thoughts and comments!
P.S. — If you’d like more information about Greenery, check out this great Forbes magazine article. For more about Zeftron’s Lime 6065 color, and all our colors, feel free to visit our color collections page.