Designers, Encore Hospitality, Hospitality, Zeftron nylon

Encore and Zeftron Come Through for New Distrikt Hotel Pittsburgh

The Distrikt Hotel in downtown Pittsburgh, which officially opened in July 2017, is the latest signature hotel from the Distrikt Hotel Management Group. We recently sat down with Jennifer Austin, Executive Vice President, Development and Brand Strategies, to discuss some of the design challenges she faced. She also talked about how Encore Hospitality Carpet worked closely with her to develop a fully custom-designed carpet made with Zeftron nylon to meet the hotel’s unique design and functionality needs.

ZN.:  How did the project come about?

J.A.: The Distrikt Hotel Group opened their first signature hotel in New York City in 2010. When it came time to expand, we found this amazing historic building in a key area of Pittsburgh that was for sale. We immediately realized this would be an excellent opportunity for our second location.

Z.N.: What were some of the challenges you faced in opening the Pittsburgh Hotel?

J.A.: Well, considering we were converting a historic, 10-story former Salvation Army building originally built in 1926 into a modern hotel, we had quite a few challenges. We had to completely gut the building from the second floor up, then we added a few rooms to the 10th floor. 

As a historic building, we needed to adhere to local building codes. For example, we needed to meet the city’s request to not build a parking garage. They also requested we add green amenities. We also needed to preserve the façade, the windows and the amazing lobby area.

Another unique challenge we faced was the guest rooms. Some rooms have 12-ft. ceilings, while others have 8-ft. ceilings. This created some interesting design challenges.

Z.N.: What support did you receive from Encore Hospitality Carpet?

J.A.: Encore was a dream to work with. They had provided the carpet at our New York hotel when it came time to replace the original carpet, so we were familiar with them.

The Pittsburgh hotel was my first FF& E project; handling all the design, construction and installation. It was a big learning experience. But working alongside Richard Heaver (President of Encore) made the process so much better and easier.

Richard took the time to get to know me and listen to me. He took a real hands-on approach other flooring manufacturers would not have. And, because we were not using an architect or a designer, I had to rely heavily on him.

His knowledge and willingness to listen to what I envisioned completely paid off: The carpet he ultimately presented was really stunning, and not normal at all.

Z.N.: Where is the carpet being used?

J.A.: The Encore carpet made with Zeftron is in all corridors and all 185 rooms. Encore rugs with Zeftron are in public spaces, including the main lobby area.

Z.N.: Can you describe the design you were trying to achieve?

J.A.: We knew that we did not want to copy or emulate what other hotels are doing. But more importantly, we wanted to balance the historical nature of the building and the essence of Pittsburgh, while bringing a fresh, modern look. Essentially, we wanted the design to be understated and elegant, evoking a sense of place and time.

Z.N.: What purpose did you need the carpet to serve?

J.A.: We needed the flooring to serve three major purposes: One, it needed to support and enhance the overall design of the hotel; two, it needed to assist with wayfinding in the corridors; and three, it needed to stand up against staining and wearing.

From a design perspective, we wanted the carpet to be reflective of the historic elements of the building and ensure it blended nicely with what we were trying to achieve. So it’s got some fading elements that speak to something historical. But at the same time it’s got some sparkle and pop, making it look contemporary and modern. It ended up perfect; everyone comments on it.

From a functionality standpoint, there are some winding paths in the hallways – not all hallways are completely straight. So we had to work very closely with Encore to create the transitions from hallway to corner. This was some pretty tricky work: How do you take a pattern and not make it look awkward when it’s going around a corner and then going a different length of hallway? The end result is that we have some great corner-to-hallway transitions that help our guests navigate the turns in the corridors.

Bottom line, the carpet is beautiful, affordable and it cleans beautifully. The unique colorways, surface textures and intricate patterns all come together great — it’s kind of a dream.

Z.N.: Thanks for speaking with us!

J.A.: You’re welcome. Thank you.

 

Carpet Tips, Encore Hospitality, Hospitality, Mill Partners, Zeftron nylon

Encore Hospitality Carpet Introduces the Allure Collection

12 Broadloom Styles Made with Zeftron® Nylon Feature Innovative Design and Superior Performance

 Encore Hospitality Carpet, a hospitality division of Brumlow Mills, is introducing its Allure Collection, an attractive array of 12 highly designed broadloom styles made with Zeftron nylon. The new collection features innovative textures, colors and large and small pattern sizes. It meets both the style and performance needs for a variety of hospitality environments.

 

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Affinity in Cognac
anatta_shitake_s12
Annata in Shitake

A bold departure from many of today’s flooring options, the Allure Collection is aesthetically distinguished by its sense of the unexpected. Some products feature large geometric patterns and others have smaller, more traditional grid styles. The beauty includes the illusion of no repeat patterning. Colors seem to indiscriminately fade in and out, appearing and reappearing with different intensity. The weathered, distressed appearance, provides added visual intrigue. 

 

Nine contemporary colorways are available with hues ranging from rich tans and deep browns to subtle greys and intense yellows.

enchant_palomino_s8
Enchant in Palomino

“With more than 100 standard options to choose from, the Allure Collection can help designers make a unique design statement for virtually any hospitality project or space they might be working on,” said Encore Hospitality Carpet President Richard Heaver.

The dynamic styling elements of the collection are made possible through Encore’s state-of-the-art Infinity manufacturing technology, and Zeftron’s solution dyed nylon 6 with superior styling, performance and recyclability advantages for commercial carpet products.

Allure products are perfect for guest rooms and public areas, including corridors, meeting rooms, ballrooms, lobbies and dining areas.

Designers can begin the process of creating the perfect carpet for their project at the Encore website: www.encorehospitalitycarpet.com.  Select patterns, colorize your designs and see how your carpet would look in a three-dimensional room scene. You can also download the room scene, as well as a color swatch, the colorways and a spec sheet to a PDF document.


About Encore Hospitality Carpet

A family owned and operated carpet manufacturer since 1981, Encore’s commitment to the latest manufacturing capabilities, processes and procedures allows customers more flexibility in providing innovative, design-oriented carpet products for Public Space and Guest Room applications. Encore is poised to service both large and small projects competitively. For more information, please visit www.encorehospitalitycarpet.com.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes in 120 proven colors.  All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. For more information, visit www.zeftronnylon.com

Blog, Designers, Hospitality, Zeftron nylon, Zeftron Reps

Hospitality Outlook NEWH Atlanta 2016

 

richard 3By Zeftron®nylon’s Marketing Specialist Richard Radke

I recently attended a regional trade show that the NEWH Atlanta Chapter hosted in metro Atlanta. The event featured a Panelist Discussion to discuss the outlook of the hospitality industry. The panel was moderated by Michele Finn, President, Hospitality Media Group, and featured several Atlanta-based industry leaders, including:

  • Carlos Asensio, Project Manager, Noble Investment Group
  • Larry Carver, President, Carver & Associates
  • Alice Limer, Founding Principal & CEO, Fusion A.I. Design, Inc.
  • Mark Linch, SVP Project & Technical Services, Capella Hotel Group

richard 2All participants agreed that the outlook was good for 2016.  Mark had some reservations but Alice thought that since the last few years have been strong, orders would still be strong for ongoing projects in 2016.  At Zeftron we agree that renovations may be wrapping up but new brands and new concepts are moving forward.

Other key highlights from the panel discussion included:

  • Boutique concepts will continue to be important, even for senior living environments.
  • Technology, a huge factor in today’s hospitality industry, should not be the tail that wags the dog.  It should be used judiciously and should be proven so there are no surprises or failures during installations.
  • The desk is going bye-bye.  Younger people are not using the desks so commonly found in hotel rooms today; they are being re-thought with fold-away surfaces being considered.

richard 1

One interesting part of the session was when Michelle Finn asked each participant to name their favorite hotel.  Mark said Capella, but he admitted that he had an unbelievable experience at the 10-room Costa Rican Hotel Copa de Arbol.  I want to go! Who wants to join me?

 

Blog, Designers, Hospitality, Masland Hospitaltiy, Mill Partners, Zeftron nylon

Four Commercial Carpet Trends for 2016

These are exciting times for the commercial design industry.  New colors are constantly being introduced and applied in fresh and unexpected ways.  Innovative products – from seating to lighting to flooring — continue to inspire for their form and functionality.  The way we think about the spaces we work, live and play in continues to evolve.  In short, architects, designers, and manufacturers are all pushing the limits of what’s possible.  We are all rethinking the way in which people and products interact with their spaces.

So, what does this mean for commercial carpet products in the new year?  We have some thoughts!

Zeftron Poms
Zeftron offers colors that can make your custom carpet come to life

More Custom Colors and Carpets – Our carpet mill customers frequently ask for new and custom colors, and we are happy to oblige!  This trend is driven by product design teams and designers who realize that as the most abundant surface for any interior, carpet can play a major role in making a design statement.  Custom colors and customized carpets are crucial in making that design statement. Customization can help create a space that evokes a feeling or an experience.  As color experts for more than 40 years, we’re proud to be able to work hand-in-hand with our mill partners and designers to help them create the custom colors they desire.  

Zeftron nylon installationGreater Styling Versatility The “blending” of interior spaces continues.  Many offices today integrate a residential or homey feel to them.  Senior living spaces, while still traditional in many instances, are bringing in themes typically found in a hospitality setting.  This new reality requires manufacturers to think differently and develop crossover products that are versatile enough to work in many different end-use spaces. Fortunately, Zeftron nylon is a highly flexible fiber when it comes to styling.  Our fiber enables carpet manufacturers to create products with varying styles, patterns and colorways to easily work across multiple end-use spaces.  

Exceptional Performance – The more things change, the more they stay the same. Designers expect more from the products they specify today.  In addition to customization options and greater styling flexibility, they expect exceptional performance. Zeftron nylon is the only fiber brand that offers designers the piece-of-mind they need when it comes to performance.  Concerns about staining, color fading and wear become a non-factor when specifying a carpet made with Zeftron nylon.  

Cradle to Cradle

More Green –One could argue that having a sustainable product is a given in today’s marketplace. Yet sustainability should never be a given or an afterthought.  As a fully closed-loop recyclable nylon with a minimum of 25 percent recycled content in every color, Zeftron continues to be a responsible steward of the earth and its resources.  We see green not as a trend for 2016, but as a vital part of everything we do every single day, month and year.

We welcome your thoughts and comments.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Blog, Bolyu, Carpet Tips, Designers, Hospitality, Zeftron nylon

Three Questions with…Karen Martin, BOLYU Designer/Colorist

An occasional blog article series, “Three Questions With…” profiles designers, product developers, trend experts, colorists, arbiters of good taste and others who are shaping and influencing the commercial interiors industry.   
Q.  You’re currently working on integrating colors from the new Reflective Elements collection into new products for BOLYU.  Are the Reflective Elements colors part of a bigger trend you’re seeing in color these days?

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Pizzazz from BOLYU contains intriguing reflective and metallic type colors.

The metallic — and now reflective – color movement has been amazing to me.  It started several years ago, essentially in the fashion industry, and it’s taken many twists and turns over the years.  I would say that this movement is no longer a trend, it’s established.  In fact, we introduced a product called Pizzazz several years ago that had a metallic look to it.

Made with Zeftron nylon, it continues to be a popular product today.
I think everybody is looking for a sparkle or a shine.  Today we’re seeing different colors with the metallic or reflective effect that you might not have seen just a short while ago.  For example, we’re noticing bright colors in orange or even green being paired with a metallic color. This is striking and unique, and not something you would have seen in the recent past.

Gareth Pugh 2011
Pizzazz from BOLYU contains intriguing reflective and metallic type colors.

These colors present such a departure from what we were working with in the past.  They are so exciting when contrasted against the muted colors, dull lusters and matte finishes we saw prior.
Q.  How does the Reflective Elements collection help you in your role as a colorist/designer?

What’s great is that Zeftron has added more options for designers, which is what we need.  More options gives us an edge to be innovative, to address the now and to address the future.  Of course we also want to use colors that are not just trendy, but have longevity to them as well.  These colors give us that flexibility.

As a designer, I feel I can create almost anything.  You can create added texture, introduce more styling…or even create an element of surprise and uniqueness.  It’s a styling tool that has become very important to use. What’s more, Zeftron’s Reflective Elements collection works really well with its Brilliant Collection.

Zeftron is sitting on top of a really nice color package.  It shows that they are paying attention to what’s happening in the market.  Zeftron’s colors give designers the opportunity to make something their own.

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Q.  Where do you see the colors being used — corporate, hospitality, etc.?

For us, it’s across the board.  We’re using these colors in hospitality, corporate, senior living and health care.  I can’t tell you any product that I’m not working on now that does not have a reflective or metallic element to it.  I think that’s a reflection (no pun intended!) of just how important and popular these kinds of colors have become in virtually every commercial space.

About Karen Martin: Karen has been a Designer/Colorist with Beaulieu Commercial for more than 15 years. Her primary responsibilities include research of design and color trends and their application in commercial, education, and healthcare products for BOLYU and hospitality products for Aqua.  For more information, please visit http://www.bolyu.com

Contact Us: If you’re interested in learning more about the new Reflective Elements collection, please contact Zeftron Business Leader Tim Blount directly at timothy.blount@shawinc.com.

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Blog, Designers, Hospitality, Zeftron nylon

Hotel Design: Time for Innovation from the Floor Up

As hotels continue to upgrade their interiors with eye-catching items such as unique artwork, highly decorative lighting and inspirational custom carpets, the trend toward better technology integration continues as well. Hotels undertaking these initiatives are out to set themselves apart from the competition, while also creating highly memorable experiences for their customers.

starwood-hotel-keyless-smartphone-bluetooth-lock-entryWhat’s happening in the world of Hotel Design? A recent Buzzfeed article titled “The Hotel Industry’s Race To Escape The Dinosaur Age” addresses one of the current struggles of the Hotel world: technology. Features like mobile booking, keyless check-in, and customer operated kiosks in the lobby bring old hotels into the new age. The article got us thinking. Technology isn’t the only thing hotels should update to join this century. Changing the check-in experience for customers will lead to redesigning the lobby. This is an opportunity to update all aspects of your hotel design.

Screenshot 2015-02-25 15.09.55In the article Ryan Meliker, a senior analyst at MLV & Co, says “large hotel chains tend to conduct a major overhaul just once every seven years.” That’s not hard to believe considering the logistics of a major design overhaul. It is shocking to think that interiors that were “in-style” or “on-trend” seven years ago still exist in most hotels. Carpet has a distinct advantage because it can be easily removed and a new design theme can be added with less interruption of the hotel’s business.

Newer interiors, like updated technology, especially appeal to younger professionals who travel.  This includes millennials who know what they want, compare hotels online, read reviews and take to the internet to voice concern and displeasure more than any other group. (Photos of Hotel Design Magazine from 2008).

Hotels that want toScreenshot 2015-02-25 15.12.43 attract more travelers, gain repeat customers and generate more word-of-mouth buzz must frequently update their interiors. These updates need to be sensitive to the design, functionality and technology trends which are often driven by the “next generation” of customers while considering the context of the property’s brand. The opportunity for carpet in the millennial quest for a unique and authentic hotel, lies in its ability to be custom designed more easily than other furnishings.

Generally speaking, today’s interior design aesthetic is cleaner, integrates bolder color choices and features highly decorative finishes. Designers working on hospitality projects can achieve stunning, memorable and customer-centric design looks when specifying the right commercial carpet.  Whether it’s a custom product or a running line, carpets made with Zeftron nylon range from sleek, to delicate floral designs, to bright and modern. With a custom carpet, you can achieve virtually any look you desire.

We recently helped the Embassy Suites Nashville at Vanderbilt upgrade their more than 200 rooms. This project proves that even established big-name hotels can make significant changes on a property-by-property basis. The end result is a beautiful fresh space.

Zeftron Nylon Embassy Suites Nashville

We encourage you to Make A Design Statement with your next project and leave a lasting impression on your guests.


Related article: Recently we looked at how employers have a better chance at hiring and retaining talent with better workplace design.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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2014, Aqua Hospitality Carpets, Awards, Hospitality, Zeftron nylon

The Bloom Collection: 3 Beautiful Styles Made with Zeftron nylon

The Bloom Collection won a Certificate of Excellence Award in 2012
The Bloom Collection won a Certificate of Excellence Award in 2012

This month we are taking a closer look at the award winning Bloom Collection from Aqua Hospitality made with Zeftron nylon. Utilizing Zeftron’s rich color palette and styling capabilities, each product in the collection offers striking organic patterns, coloration and texture. Last year the Bloom Collection received a Reader’s Choice Certificate of Excellence Award for the 2012 HA+D awards!

Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”

Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.

Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.

The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon

 

In addition to Zeftron nylon, an MBCD Cradle to CradleCM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.

The Bloom Collection:  Just Leafy made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Just Leafy made by Aqua Hospitality with Zeftron nylon
“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.
The Bloom Collection:  Pure Petal made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Pure Petal made by Aqua Hospitality with Zeftron nylon

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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