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We love Lemon! Part of the new Brilliant Collection

Josef Albers was a German-born American artist & educator whose work formed the basis of some of the most influential art education programs of the 20th century.

“Color is understood through experiences” – Josef Albers

Did you know that the color yellow is the easiest for the human eye to see? It’s no wonder that school buses and street signs are yellow. Our eyes are drawn to elements that are bright inside and out. That was the inspiration behind one of our newest color offerings: Lemon! 

According to an independent study on slideshare titled, “The Psychology of Color in an Interior Space”:  “Different shades of yellow convey different messages. A light yellow might bring warmth and softness… whereas a bright yellow might raise the emotional temperature and increase liveliness and encourage innovation.”

Photo by Interiors  and Sources of the Archer New York Lobby
Yellow accents in The Archer New York’s Lobby- captured during the recent Interior & Sources Hotel Bus Tour that Zeftron nylon sponsored.

Although bright interior colors have not always been readily applied in schools, offices and public spaces, yellow and colors within this family are catching on according to HOK, a global design, architecture, engineering and planning firm. HOK says: “smart organizations understand their primary goal is to enhance the performance of their people.”  Yellow, the firm says, is a color that “makes people feel clear-headed and alert, allowing for clear thinking for decision making.”

Who doesn’t want that?!

Imagine the possibilities when you add a bright color like Lemon to your next project. You can customize a beautiful, highly styled carpet for your next interior with pops of color such as Lemon and completely change the feel of the space.

What would you do with Lemon accents in your next space?

The Brilliant Collection from Zeftron nylon
The Brilliant Collection from Zeftron nylon

About the Brilliant Collection: 

Zeftron nylon’s new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire

For more information please contact Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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Introducing Electric Blue: Part of Zeftron Nylon’s Brilliant Collection

Last week we announced our new Brilliant Collection. Comprised of seven highly vibrant colors, the Brilliant Collection adds to our already amazing palette. This week we are taking a look at the first of these colors, Electric Blue. 

Blue is a color based in nature that has some powerful emotions tied to it. According to The Colour Affects System of applied color psychology, blue is associated with cool, calm, water and renewal. Historically in design blue has been the color of the elite, the regal, and it can be found abundantly in upscale European luxury hotels and homes.

Westin Excelsior Rome
Westin Excelsior Rome

How can you amp up a color that already has such a decided place in design? Make it electric.

Introducing Electric Blue, one of 7 new colors offered by Zeftron Nylon’s Brilliant Collection.  Electric Blue brings energy and brightness to a space. It sets off other elements in a room and is a great compliment to classic colors.

The idea of electric blue nylon fiber incorporated into a custom carpet brings classic luxury into the modern age and is perfect for hospitality, corporate or other interiors environments. Reminiscent of the resent color forecasting by Color marketing Group, we believe that through collaborating with our mill partners and crowdsourcing via the 2013 Zeftron Color Survey, Electric Blue is on-trend.

Brilliant Collection
Brilliant Collection

The seven colors of the Brilliant Collection are:  Hot Pink, Lemon, Brilliant Orange, Lime, Electric Blue, Bay Blue and Raspberry Wine. These colors were designed to harmonize with Zeftron’s other colors and perfectly complement Zeftron’s existing base shades.  Each proven color, including those in our metallic and vibrant hospitality collections, is a clear saturated hue making for unlimited color possibilities.

The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

“We think designers will enjoy playing with these new colors to add more fun, energy and creativity to the carpets they envision for their projects,” said Zeftron Nylon Business Leader Tim Blount.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Interiors & Sources NYC Hotel Bus Tour

The Showroom of Lighting by Gregory during the Interiors & Sources NYC Hotel Tour
The Showroom at Lighting by Gregory

Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.

The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.

We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.

Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.

The rooftop of the Refinery Hotel in NYC
The rooftop of the Refinery Hotel in NYC

There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.

The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.

Designers take note of the lighting and design of the Novatel lighting
Designers take note of the lighting and design of the Novatel hotel

After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.

Photo by Interiors & Sources of the Archer Lobby
Photo by Interiors & Sources of the Archer Lobby

Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.

A guest room at The Archer Hotel NYC
A guest room at The Archer Hotel NYC

Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.

The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.

As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.

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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Make A Design Statement with Zeftron nylon

A space tells a story and you are its author. What you envision you can achieve with Zeftron nylon. More than 100 inspiring colors give you the palette to create the custom commercial carpet you desire for your project. Remove design boundaries. Put your signature on it. Make a design statement

Find out more about how you can customize your next project using Zeftron nylon here:

http://www.zeftronnylon.com/Style.aspx

To speak with one of our Zeftron nylon reps about getting your next project started please contact Chelsey Wolf or Dabney Jungerman. You can also reach out to Zeftron Nylon Business Leader Timothy Blount or Zeftron Nylon National Marketing Manager Richard Radke.

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A Look Ahead at 2014

ZeftronLogo

As we get ready to say goodbye to 2013, Zeftron is excited for the year ahead.  For architect and design firms, 2013 was a “decent” year – especially when compared to years prior.

For A&D firms specializing in hospitality projects, 2013 was a growth year.  According to Interior Design magazine, firms reported nearly 900 projects more this year than in 2012, creating a grand total of 3,720 projects resulting in 202 million square feet.

So what will 2014 hold for the hospitality sector?  Here’s what we see:

  • Room Rates IncreasingFloor Focus magazine estimates room rates will continue to increase at a pace of about 4.5 percent for the coming year.  This can translate to more revenue and better earnings for hotels and hotel management companies.
  • Pent-Up Demand Sparking Growth – Floor Focus also estimates that pent-up demand will continue to spur more renovation projects and new construction.  Architect and design firms will continue to see opportunities for projects and revenue growth from this pent-up demand.
  • Some Markets Better Than Others — An article in Hotel Management suggests some markets are better positioned for growth than others.  Those markets “with limited supply growth and favorable demand momentum,” include San Francisco, Boston and Charlotte, among others.

From a design perspective, here’s what we expect:

  • Flooring is Essential — Flooring will continue to play a leading role in creating a space and establishing a hospitality brand’s image or identity.
  • Home-Like Feel — The trend toward comfortable settings – lobbies, rooms, etc. — will progress as Americans continue to move away from the corporate look for a more casual (almost home-like) one that reflects the character of the facility’s location.

Carpet made with Zeftron nylon can help meet these design needs.  We will be introducing new colors to our color palette in 2014.  Many of the new colors we’ll be introducing are specifically geared for the hospitality market.  In addition, our unmatched performance guarantees and recyclability characteristics offer designers the best of all worlds for the commercial carpet they specify with Zeftron nylon.

As the new year beckons, Zeftron nylon wishes you a prosperous year ahead.  We hope 2014 is filled with inspiration, and that Zeftron can be a part of the amazing spaces you create.

Let us know what you see in store for 2014.  We’d love to get your thoughts!

A Look Ahead at 2014 for the hospitality and design sector.
A Look Ahead at 2014 for the hospitality and design sector.

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