The Bloom Collection: 3 Beautiful Styles Made with Zeftron nylon

The Bloom Collection won a Certificate of Excellence Award in 2012
The Bloom Collection won a Certificate of Excellence Award in 2012

This month we are taking a closer look at the award winning Bloom Collection from Aqua Hospitality made with Zeftron nylon. Utilizing Zeftron’s rich color palette and styling capabilities, each product in the collection offers striking organic patterns, coloration and texture. Last year the Bloom Collection received a Reader’s Choice Certificate of Excellence Award for the 2012 HA+D awards!

Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”

Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.

Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.

The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon

 

In addition to Zeftron nylon, an MBCD Cradle to CradleCM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.

The Bloom Collection:  Just Leafy made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Just Leafy made by Aqua Hospitality with Zeftron nylon
“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.
The Bloom Collection:  Pure Petal made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Pure Petal made by Aqua Hospitality with Zeftron nylon

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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We love Lemon! Part of the new Brilliant Collection

Josef Albers was a German-born American artist & educator whose work formed the basis of some of the most influential art education programs of the 20th century.

“Color is understood through experiences” – Josef Albers

Did you know that the color yellow is the easiest for the human eye to see? It’s no wonder that school buses and street signs are yellow. Our eyes are drawn to elements that are bright inside and out. That was the inspiration behind one of our newest color offerings: Lemon! 

According to an independent study on slideshare titled, “The Psychology of Color in an Interior Space”:  “Different shades of yellow convey different messages. A light yellow might bring warmth and softness… whereas a bright yellow might raise the emotional temperature and increase liveliness and encourage innovation.”

Photo by Interiors  and Sources of the Archer New York Lobby
Yellow accents in The Archer New York’s Lobby- captured during the recent Interior & Sources Hotel Bus Tour that Zeftron nylon sponsored.

Although bright interior colors have not always been readily applied in schools, offices and public spaces, yellow and colors within this family are catching on according to HOK, a global design, architecture, engineering and planning firm. HOK says: “smart organizations understand their primary goal is to enhance the performance of their people.”  Yellow, the firm says, is a color that “makes people feel clear-headed and alert, allowing for clear thinking for decision making.”

Who doesn’t want that?!

Imagine the possibilities when you add a bright color like Lemon to your next project. You can customize a beautiful, highly styled carpet for your next interior with pops of color such as Lemon and completely change the feel of the space.

What would you do with Lemon accents in your next space?

The Brilliant Collection from Zeftron nylon
The Brilliant Collection from Zeftron nylon

About the Brilliant Collection: 

Zeftron nylon’s new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire

For more information please contact Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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Introducing Electric Blue: Part of Zeftron Nylon’s Brilliant Collection

Last week we announced our new Brilliant Collection. Comprised of seven highly vibrant colors, the Brilliant Collection adds to our already amazing palette. This week we are taking a look at the first of these colors, Electric Blue. 

Blue is a color based in nature that has some powerful emotions tied to it. According to The Colour Affects System of applied color psychology, blue is associated with cool, calm, water and renewal. Historically in design blue has been the color of the elite, the regal, and it can be found abundantly in upscale European luxury hotels and homes.

Westin Excelsior Rome
Westin Excelsior Rome

How can you amp up a color that already has such a decided place in design? Make it electric.

Introducing Electric Blue, one of 7 new colors offered by Zeftron Nylon’s Brilliant Collection.  Electric Blue brings energy and brightness to a space. It sets off other elements in a room and is a great compliment to classic colors.

The idea of electric blue nylon fiber incorporated into a custom carpet brings classic luxury into the modern age and is perfect for hospitality, corporate or other interiors environments. Reminiscent of the resent color forecasting by Color marketing Group, we believe that through collaborating with our mill partners and crowdsourcing via the 2013 Zeftron Color Survey, Electric Blue is on-trend.

Brilliant Collection
Brilliant Collection

The seven colors of the Brilliant Collection are:  Hot Pink, Lemon, Brilliant Orange, Lime, Electric Blue, Bay Blue and Raspberry Wine. These colors were designed to harmonize with Zeftron’s other colors and perfectly complement Zeftron’s existing base shades.  Each proven color, including those in our metallic and vibrant hospitality collections, is a clear saturated hue making for unlimited color possibilities.

The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

“We think designers will enjoy playing with these new colors to add more fun, energy and creativity to the carpets they envision for their projects,” said Zeftron Nylon Business Leader Tim Blount.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Interiors & Sources NYC Hotel Bus Tour

The Showroom of Lighting by Gregory during the Interiors & Sources NYC Hotel Tour
The Showroom at Lighting by Gregory

Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.

The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.

We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.

Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.

The rooftop of the Refinery Hotel in NYC
The rooftop of the Refinery Hotel in NYC

There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.

The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.

Designers take note of the lighting and design of the Novatel lighting
Designers take note of the lighting and design of the Novatel hotel

After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.

Photo by Interiors & Sources of the Archer Lobby
Photo by Interiors & Sources of the Archer Lobby

Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.

A guest room at The Archer Hotel NYC
A guest room at The Archer Hotel NYC

Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.

The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.

As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.

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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Zeftron Introduces New Brilliant Collection

Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.

Zeftron nylon introduces the new Brilliant Collection
Zeftron nylon introduces the new Brilliant Collection

Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

The seven colors of the Brilliant Collection are:

  • Hot Pink
  • Lemon
  • Brilliant Orange
  • Lime
  • Electric Blue
  • Bay Blue
  • Raspberry Wine
The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

What Makes This Collection So Great? Marketplace Input & Collaboration!!

Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!

What else can you look forward to?

We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!

Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Chanterelle Made with Zeftron Nylon

A hallway with Chanterelle in Beaujolais.
A hallway with Chanterelle in Beaujolais.

This week’s featured carpet is Chanterelle made by our mill partner Aqua Hospitality. With it’s beautiful leafy pattern Chanterelle would be a perfect selection for hotel properties and luxury resort facilities.

Aqua Hospitality Carpets Director of Marketing Cathy Mansour says “Our goal is to research, develop and manufacture interesting and inspiring carpet products for the hospitality market segment.” 

Chanterelle installation in a guest room.
Chanterelle installation in a guest room.

 

Product specifications:

Construction: Tip Sheared Loop
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd. 
Width: 12 feet
Pattern Repeat: 24″ w x 24″ 
 
 
 
 

Chanterelle is available in nine colors: Burgundy, Bordeaux, Beaujolais, Champagne, Chardonnay, Merlot, Sauvigon, Pinot Noir, and Zinfindel.

 

Chanterelle is available in 9 colors.
Chanterelle is available in 9 colors.

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
 
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

Find Zeftron nylon online:

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Custom Carpets- Part Two: Easier Than You Think!

By Julie Baird @Juliembaird

Last week we talked with PacifiCrest Senior Designer Julie Baird about the basics of custom carpets. This week Julie discusses the various options, processes and tools available to designers for developing the custom carpet they envision.

Q.  What are the options for achieving a custom carpet?

At PacifiCrest we offer a multitude of ways to achieve a custom look.  Designers can use our “Custom Color” program with one of our running lines or they can work with us to develop a complete “Custom Construction” product.

Q.  How does your “Custom Color” running line work?

PacifiCrest can match colors to best create the custom carpet you need.
PacifiCrest can match colors to best create the custom carpet you need.

This is a great solution for designers looking to make a custom statement in a quick and efficient way.  For a 100-yard minimum, we can match any color and turn around a custom color strike off in two days.  Designers can provide us with a specific Pantone color or send us fabric samples or paint swatches for the color they want.  Our dye lab then creates a formula that matches to their color.

After the order is placed, we can deliver the finished carpet in five days.  This turnaround is just as fast as ordering a quick-ship product and often times faster than a typical running line product.

Q.  How does your “Custom Construction” work?

All custom construction projects must meet a 400-1,000-yard minimum.  Once this requirement is met, we look at all the needs for the specific job.  We determine what nylon is required, as well as what construction type and weight would meet the performance and design needs of the project.  A good starting point for a custom construction is thinking about a variation of a running line product.

The beauty of custom construction is that during the process we do several things to engineer the carpet to specific standards.  For example, we can:

  • Make the product lighter weight to value engineer, or we can add weight to increase performance
  • Create a solution-dyed version of a piece-dyed product to meet specific and/or different design requirements
  • In some cases, we can manufacture a tip-sheared version of a loop product to create a different look
  • Take an existing construction and create a different pattern

Custom Construction is a great solution for a larger project where a signature look is desired.  It can also be an effective way to meet a particular end-use or value engineer a product.

The PacifiCrest sample machine
New state of the art tufting machine.

Q.  How would a designer start the custom process with PacifiCrest?

A custom project starts with the designer’s sales rep who works as a liaison between the designer and PacifiCrest.  Our rep writes up a custom request form, which gets entered into our product development system.  If the request is for a Custom Color running line, it goes straight to our dye lab experts.

If the request is for Custom Construction, it will come to our design department where we will draw the custom pattern first and/or determine the construction.  It will then go through our strike off department where we have sample machines that will tuft and finish a sample to be submitted for the designer’s approval.

Q.  Does PacifiCrest have any specific tools or resources to help designers through this custom process?

Absolutely!  As a boutique mill that specializes in custom carpets, our goal is to make the custom process as simple and efficient as possible.

CAD renderings give designers the ability to create custom patterns
CAD renderings give designers the ability to create custom patterns

One great tool is our CAD renderings.  CAD renderings provide us the ability to add logos, create patterns and establish the exact colors a designer requires.  Utilizing this tool can save time and money and ensure that the finished product is exactly what the designer envisioned.

Additionally, our newest product, 42nd Street, is a great tool for custom color.  I like to call it a “coloring box” since it is a 42 oz. cut pile product in 72 colors.  The architect folder contains three additional solid-color texture products.  Designers can simply select a texture and a color.  If we do not have the exact color a designer is looking for, we can match to it.  This palette gives designers a great starting place.

We are also developing a tool designers can use for Custom Construction products that require carpets made with a solution dyed nylon.  We’re pleased to be partnering with Zeftron on this.  The “kit” will contain several items, including two samples that demonstrate the feel and construction of the carpet from our new tufting machines.   The kit provides a starting place for designers to begin a Custom Construction – designers can choose a pattern and colors.  From there we can create a CAD rendering or a tufted sample.

The PacifiCrest-Zeftron custom kit provides a starting place for designers to begin a Custom Construction
The PacifiCrest-Zeftron custom kit provides a starting place for designers to begin a Custom Construction

Q. What else would like to add?

Designers should not be afraid to do custom.  A custom product is an excellent option for today’s commercial interiors industry where more and more clients not only want an exceptional look, but one that is also uniquely distinct.

That being said, it’s important designers work with a mill that has the experience and capabilities to make custom carpets.  PacifiCrest has a long history of being a custom carpet mill.  We take pride in meeting the custom requirements of any project with highly styled products at value price points and excellent service.  Our goal is to be a diverse supplier that can provide unique solutions to all market segments.

This year we have invested heavily in new state of the art tufting technology to further support our custom capabilities.  We now have more capabilities than ever before to achieve unlimited pattern and color flexibility.


For more information about PacifiCrest, please visit http://www.pacificrest.com

To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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Custom Carpets- Part One: Understanding The Basics

PacifiCrest Senior Designer Julie Baird
PacifiCrest Senior Designer Julie Baird

By Julie Baird @Juliembaird

A custom-designed carpet can be an excellent solution for designers looking to create a signature space.  In part one of this two-part blog, PacifiCrest Senior Designer Julie Baird provides designers several tips to keep in mind when thinking about creating a custom carpet for their project.

Q.  Let’s start with the basics.  When would a designer want to choose a custom design over a running line?

There are several reasons.  First and foremost, a custom carpet is a great way to make a project unique or add a signature design style.  An example is when an organization wants to incorporate its colors or even its logo into the design of the carpet. A custom carpet works really well in a college or university setting where you’re trying to drive school spirit.  It could also be great for a fun corporate environment, think Google.  Actually, it can work for any market segment where a designer wants to make a design statement.

Additionally, depending on the physical dimensions of the space or the requirements of the flooring surface, a running line simply may not be the best solution. If a designer can envision it, a custom carpet can make it a reality.

Q.  What are the challenges or drawbacks to a custom product?

The biggest challenge is usually determining which construction and yarn system will best meet the project’s requirements.  This process can be complex depending on design intent.  However, we can typically make these determinations pretty quickly.  In our system, doing a custom color is not much different than ordering a standard product.  Often we can deliver custom products more quickly than competitors can deliver running line products.

Zeftron offers colors that can make your custom carpet come to life
Zeftron offers colors that can make your custom carpet come to life

Q.  Does a custom carpet allow a designer to add more sustainability or performance characteristics to the finished product?

Yes. For example, most healthcare jobs require a solution-dyed yarn like Zeftron nylon because they demand high performance and colorfast properties.  Between our mill’s capabilities and that of our partners like Zeftron nylon, we can deliver a product to the exact specifications the designer desires.

Q.  What do designers need to keep in mind before embarking on a custom design process?

It’s essential designers consider these key elements before starting down the path of a custom designed product:

  • Budget – Have a flooring budget in place
  • Yardage – Know the amount of yards for the flooring space you want covered
  • Market Segment – Identify the market: hospitality, education, corporate, healthcare, etc.
  • Application – Know where the carpet will be used and how much traffic it will endure
  • Lighting – Understand how much sunlight the carpet will be subjected to
  • Desired Design Aesthetic or Style – Tell us your design vision for the carpet
  • Colors – Let us know the colors you’re considering
PacifiCrest is one of Zeftron's Mill Partners
PacifiCrest is one of Zeftron’s Mill Partners

Check back soon for Part Two where Julie will discuss the options and tools available to designers to see a custom carpet through to completion. For more information on Pacificrest visit their website www.pacificrest.com

Contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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The Benefits of a Solution Dyed Nylon for Commercial Carpets

ZeftronLogo

Specifying a commercial carpet with a premium solution dyed nylon such as Zeftron nylon provides numerous advantages, including vibrant coloring and styling possibilities, and superior durability and wear.  Because of this, Zeftron is the nylon of choice for several carpet manufacturers that specialize in carpets for the hospitality industry.  Zeftron Business Leader Tim Blount talks about how Zeftron is a perfect solution for the hospitality industry.

 Q.  Zeftron is a “solution dyed” nylon.  What does this mean?

Tim: Solution dyed means Zeftron nylon adds its color using high quality pigments during the nylon manufacturing process.  Since this is an integral part of Zeftron’s manufacturing process, it equates to superior colorfastness characteristics and color retention when compared to “white yarn.”  White yarn is “uncolored” nylon that has its color added later in the carpet manufacturing process, not during the nylon manufacturing process.

Pre-Dyed Fiber

Q.  Why is solution dyed nylon such an excellent choice for carpets in the hospitality sector?

Tim: Hospitality environments are synonymous with sophisticated high styled carpet made with bright vivid colors and multiple textures.  As a solution dyed nylon with a color pallet that provides a wide variety of rich and lustrous color offerings, Zeftron can help designers achieve these challenging styling requirements.  Additionally, the abundant use of bleach and other harsh cleaning chemicals by the facility’s staff on a daily basis makes it almost inevitable that certain areas of the carpet’s color will be destroyed, requiring the entire carpet to be replaced well before its intended replacement schedule. However, a carpet with a high quality, solution dyed nylon, like Zeftron, can prevent this from happening.

Zeftron Nylon

Q.  What kinds of hospitality environments or facilities are best suited for carpet made with Zeftron nylon? 

Tim: Hospitality environments require carpets with long-term color retention and performance.  As a result, Zeftron is a perfect solution for any kind of hospitality facility, whether for a hotel, an assisted living home or even a casino.  In hospitality settings the carpet is usually the most-noticed element, therefore it is the cornerstone for a space’s entire design.  With its exceptional styling flexibility and color possibilities, Zeftron enables designers to custom-design a carpet that makes a design statement and meets their vision for the space.  This is imperative in today’s hospitality industry where the customer experience needs to be inspirational, memorable and different.

zeftron hospitality

Q.  What advice would you give to designers who are looking to specify a solution dyed nylon carpet from a carpet mill? 

Tim: All solution dyed nylon products are not created equal.  Simply being solution dyed does not mean the color is completely resistant to bleach spills and possesses superior colorfastness properties, nor does it mean the carpet will retain its color over the long-term due to other atmospheric contaminants.  Designers should understand that the quality of the pigments used by the nylon manufacturer in the solution dying process is paramount in determining the color characteristics of the finished carpet product.   Because the carpet you custom design or specify says a lot about you and the space, it’s a good idea to select a nylon like Zeftron that has a proven history and is backed by third-party warranties for such critical things as lifetime color retention and performance.

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final yarn carpet

A Look Ahead at 2014

ZeftronLogo

As we get ready to say goodbye to 2013, Zeftron is excited for the year ahead.  For architect and design firms, 2013 was a “decent” year – especially when compared to years prior.

For A&D firms specializing in hospitality projects, 2013 was a growth year.  According to Interior Design magazine, firms reported nearly 900 projects more this year than in 2012, creating a grand total of 3,720 projects resulting in 202 million square feet.

So what will 2014 hold for the hospitality sector?  Here’s what we see:

  • Room Rates IncreasingFloor Focus magazine estimates room rates will continue to increase at a pace of about 4.5 percent for the coming year.  This can translate to more revenue and better earnings for hotels and hotel management companies.
  • Pent-Up Demand Sparking Growth – Floor Focus also estimates that pent-up demand will continue to spur more renovation projects and new construction.  Architect and design firms will continue to see opportunities for projects and revenue growth from this pent-up demand.
  • Some Markets Better Than Others — An article in Hotel Management suggests some markets are better positioned for growth than others.  Those markets “with limited supply growth and favorable demand momentum,” include San Francisco, Boston and Charlotte, among others.

From a design perspective, here’s what we expect:

  • Flooring is Essential — Flooring will continue to play a leading role in creating a space and establishing a hospitality brand’s image or identity.
  • Home-Like Feel — The trend toward comfortable settings – lobbies, rooms, etc. — will progress as Americans continue to move away from the corporate look for a more casual (almost home-like) one that reflects the character of the facility’s location.

Carpet made with Zeftron nylon can help meet these design needs.  We will be introducing new colors to our color palette in 2014.  Many of the new colors we’ll be introducing are specifically geared for the hospitality market.  In addition, our unmatched performance guarantees and recyclability characteristics offer designers the best of all worlds for the commercial carpet they specify with Zeftron nylon.

As the new year beckons, Zeftron nylon wishes you a prosperous year ahead.  We hope 2014 is filled with inspiration, and that Zeftron can be a part of the amazing spaces you create.

Let us know what you see in store for 2014.  We’d love to get your thoughts!

A Look Ahead at 2014 for the hospitality and design sector.
A Look Ahead at 2014 for the hospitality and design sector.

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