Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”
Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.
Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.
The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon
In addition to Zeftron nylon, an MBCD Cradle to CradleCM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.
The Bloom Collection: Just Leafy made by Aqua Hospitality with Zeftron nylon
“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.
The Bloom Collection: Pure Petal made by Aqua Hospitality with Zeftron nylon
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.
Josef Albers was a German-born American artist & educator whose work formed the basis of some of the most influential art education programs of the 20th century.
“Color is understood through experiences” – Josef Albers
Did you know that the color yellow is the easiest for the human eye to see? It’s no wonder that school buses and street signs are yellow. Our eyes are drawn to elements that are bright inside and out. That was the inspiration behind one of our newest color offerings: Lemon!
According to an independent study on slideshare titled, “The Psychology of Color in an Interior Space”:“Different shades of yellow convey different messages. A light yellow might bring warmth and softness… whereas a bright yellow might raise the emotional temperature and increase liveliness and encourage innovation.”
Yellow accents in The Archer New York’s Lobby- captured during the recent Interior & Sources Hotel Bus Tour that Zeftron nylon sponsored.
Although bright interior colors have not always been readily applied in schools, offices and public spaces, yellow and colors within this family are catching on according to HOK, a global design, architecture, engineering and planning firm. HOK says: “smart organizations understand their primary goal is to enhance the performance of their people.” Yellow, the firm says, is a color that “makes people feel clear-headed and alert, allowing for clear thinking for decision making.”
Who doesn’t want that?!
Imagine the possibilities when you add a bright color like Lemon to your next project. You can customize a beautiful, highly styled carpet for your next interior with pops of color such as Lemon and completely change the feel of the space.
What would you do with Lemon accents in your next space?
The Brilliant Collection from Zeftron nylon
About the Brilliant Collection:
Zeftron nylon’s new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire
For more information please contact Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.
Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.
The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.
We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.
Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.
The rooftop of the Refinery Hotel in NYC
There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.
The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.
Designers take note of the lighting and design of the Novatel hotel
After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.
Photo by Interiors & Sources of the Archer Lobby
Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.
A guest room at The Archer Hotel NYC
Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.
The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.
As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.
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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.
Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.
Zeftron nylon introduces the new Brilliant Collection
Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.
The seven colors of the Brilliant Collection are:
Hot Pink
Lemon
Brilliant Orange
Lime
Electric Blue
Bay Blue
Raspberry Wine
The 7 colors of the Brilliant Collection
What Makes This Collection So Great? Marketplace Input & Collaboration!!
Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!
What else can you look forward to?
We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!
Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.
Contact Us
If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.
This week’s featured carpet is Arcadia made by our mill partner Bolyu. Arcadia is a broadloom textured loop made with Zeftron® Nylon with 25% recycled content. This product is available in 12 foot broadloom and features a 28 ounce tufted weight.
Arcadia is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.
Earlier this month we highlighted Metal Edge by our mill partner Bloomsburg Carpet Industries. This week we present the the second pattern in their Tuva Looms brand: Structure.
Structure made with Zeftron nylon
Both broadloom woven carpets are made with Zeftron nylon. Zeftron 6 fiber is a fully renewable carpet fiber that offers not only style and performance, but the carpet is recyclable at the end of its life.
Structure is available in seven complementary colors: Corrugated, Leaden, Gunmetal, Core, Foundry, Chain Mail and Plow.
Woven on Bloomsburg’s double heddle velvet looms, this product is available in 12 foot broadloom. Structure features a 49 ounce face weight.
Structure comes in 7 colors
Bloomsburg Carpet’s VP of Sales, Jim Cody says “Metal Edge and Structure are the result of great design, great tooling and a highly versatile fiber system from Zeftron nylon.” Cody continued, “Architects and designers will not only appreciate the appealing look of these styles, but also their ability to perform extremely well in virtually any commercial setting.”
“Bloomsburg’s ability to create innovative, stylish, and performance-driven products makes partnering with them a pleasure” says Tim Blount of Zeftron.
For samples or sales questions, architects, designers and specifiers can contact a Bloomsburg Carpet agent in their area by visiting http://www.bloomsburgcarpet.com/agents or calling 800-575-8084. For general questions and further information about Zeftron® nylon call 800-652-9964.
Specifying a commercial carpet with a premium solution dyed nylon such as Zeftron nylon provides numerous advantages, including vibrant coloring and styling possibilities, and superior durability and wear. Because of this, Zeftron is the nylon of choice for several carpet manufacturers that specialize in carpets for the hospitality industry. Zeftron Business Leader Tim Blount talks about how Zeftron is a perfect solution for the hospitality industry.
Q. Zeftron is a “solution dyed” nylon. What does this mean?
Tim: Solution dyed means Zeftron nylon adds its color using high quality pigments during the nylon manufacturing process. Since this is an integral part of Zeftron’s manufacturing process, it equates to superior colorfastness characteristics and color retention when compared to “white yarn.” White yarn is “uncolored” nylon that has its color added later in the carpet manufacturing process, not during the nylon manufacturing process.
Q. Why is solution dyed nylon such an excellent choice for carpets in the hospitality sector?
Tim: Hospitality environments are synonymous with sophisticated high styled carpet made with bright vivid colors and multiple textures. As a solution dyed nylon with a color pallet that provides a wide variety of rich and lustrous color offerings, Zeftron can help designers achieve these challenging styling requirements. Additionally, the abundant use of bleach and other harsh cleaning chemicals by the facility’s staff on a daily basis makes it almost inevitable that certain areas of the carpet’s color will be destroyed, requiring the entire carpet to be replaced well before its intended replacement schedule. However, a carpet with a high quality, solution dyed nylon, like Zeftron, can prevent this from happening.
Q. What kinds of hospitality environments or facilities are best suited for carpet made with Zeftron nylon?
Tim: Hospitality environments require carpets with long-term color retention and performance. As a result, Zeftron is a perfect solution for any kind of hospitality facility, whether for a hotel, an assisted living home or even a casino. In hospitality settings the carpet is usually the most-noticed element, therefore it is the cornerstone for a space’s entire design. With its exceptional styling flexibility and color possibilities, Zeftron enables designers to custom-design a carpet that makes a design statement and meets their vision for the space. This is imperative in today’s hospitality industry where the customer experience needs to be inspirational, memorable and different.
Q. What advice would you give to designers who are looking to specify a solution dyed nylon carpet from a carpet mill?
Tim: All solution dyed nylon products are not created equal. Simply being solution dyed does not mean the color is completely resistant to bleach spills and possesses superior colorfastness properties, nor does it mean the carpet will retain its color over the long-term due to other atmospheric contaminants. Designers should understand that the quality of the pigments used by the nylon manufacturer in the solution dying process is paramount in determining the color characteristics of the finished carpet product. Because the carpet you custom design or specify says a lot about you and the space, it’s a good idea to select a nylon like Zeftron that has a proven history and is backed by third-party warranties for such critical things as lifetime color retention and performance.
As we get ready to say goodbye to 2013, Zeftron is excited for the year ahead. For architect and design firms, 2013 was a “decent” year – especially when compared to years prior.
For A&D firms specializing in hospitality projects, 2013 was a growth year. According to Interior Design magazine, firms reported nearly 900 projects more this year than in 2012, creating a grand total of 3,720 projects resulting in 202 million square feet.
So what will 2014 hold for the hospitality sector? Here’s what we see:
Room Rates Increasing — Floor Focus magazine estimates room rates will continue to increase at a pace of about 4.5 percent for the coming year. This can translate to more revenue and better earnings for hotels and hotel management companies.
Pent-Up Demand Sparking Growth –Floor Focus also estimates that pent-up demand will continue to spur more renovation projects and new construction. Architect and design firms will continue to see opportunities for projects and revenue growth from this pent-up demand.
Some Markets Better Than Others — An article in Hotel Management suggests some markets are better positioned for growth than others. Those markets “with limited supply growth and favorable demand momentum,” include San Francisco, Boston and Charlotte, among others.
From a design perspective, here’s what we expect:
Flooring is Essential — Flooring will continue to play a leading role in creating a space and establishing a hospitality brand’s image or identity.
Home-Like Feel — The trend toward comfortable settings – lobbies, rooms, etc. — will progress as Americans continue to move away from the corporate look for a more casual (almost home-like) one that reflects the character of the facility’s location.
Carpet made with Zeftron nylon can help meet these design needs. We will be introducing new colors to our color palette in 2014. Many of the new colors we’ll be introducing are specifically geared for the hospitality market. In addition, our unmatched performance guarantees and recyclability characteristics offer designers the best of all worlds for the commercial carpet they specify with Zeftron nylon.
As the new year beckons, Zeftron nylon wishes you a prosperous year ahead. We hope 2014 is filled with inspiration, and that Zeftron can be a part of the amazing spaces you create.
Let us know what you see in store for 2014. We’d love to get your thoughts!
A Look Ahead at 2014 for the hospitality and design sector.
Zeftron Nylon Blog 