
Last week we announced the latest addition to our expansive color palette, the “Designer Select” Collection. It is the second new collection from Zeftron in the last year. We also debuted the Brilliant Collection in 2014. While the Brilliant Collection is vibrant and bold, the “Designer Select” Collection contains subdued, nuanced and base shades that can easily be incorporated for use in running line products or custom carpet creations.
These cool colors range from a deep charcoal grey to sterling silver. When designing commercial carpet this collection can help you create multiple tiers of color and more intricate designs with shading effects.
Add Drama with Charcoal

Charcoal has been used since ancient times as a drawing material and pigment. The word “charcoal” evokes images of sharp edges, deep shadows and masterfully created pieces of art. With this color designers can easily add an element of drama to their design or create a more defined pattern.
Keep it cool with metallics
Both the Sterling and Metallic Bronze options from this collection are soft, cool and bring to mind beautiful elements in nature. In design, metal can play a huge role in bringing the whole aesthetic together. Bronze or silver can provide an excellent contrast or complement when paired with other, more traditional colors like blue, grey or green. Industrial-looking in some applications, bronze and silver can also be seen as an element of refinement, as they hold precious metal qualities.
What are the applications for the “Designer Select” Collection?
Cool neutrals are soothing and can help subdue emotion, while blues are calming and relaxing. We’ve referenced several articles on color psychology in the past, and we continue to see design publications discuss the importance of color in hospitality settings.
These colors are suited for healthcare environments, guest room interiors at hotels, or high stress work environments.
We can’t wait to see what you will create with the “Designer Select” Collection. Our Marketing Specialists are here to help you find a carpet with the right design, construction and aesthetics desired for a specific end-use area or project.
Contact Us
If you would like more information about the “Designer Select” Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.
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