Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”
Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.
Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.
In addition to Zeftron nylon, an MBCD Cradle to CradleCM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.
“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.
As the year comes to an end we’re taking a look back at some of the highlights. This summer Zeftron and one of its mill partners won a hospitality industry award for a stunning commercial carpet collection geared specifically for the hospitality market.
The Bloom collection from Aqua Hospitality Carpets received a Reader’s Choice Certificate of Excellence Award from HA+D magazine. The collection won in the flooring category after being evaluated by a panel of industry judges and an online voting period by the magazine’s readers. According to HA+D, Bloom represents the best in creativity and sustainability in its design, manufacturing and end-use application. Judging was based on the product’s environmental values, its current availability and its aesthetics for pattern, color and texture.
Utilizing Zeftron’s rich color palette and styling capabilities, each product in the collection offers striking organic patterns, coloration and texture.
“This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market,” said Zeftron Nylon’s Business Leader Tim Blount.