Attendees enjoyed a signature Mugshot Martini while viewing product samples from BOLYU, Zeftron Nylon, and furniture from Global. An expert cosmetic artist gavecomplimentary makeup applications before guests were treated to professional headshots playfully dubbed “mugshots.” Attendees were thrilled about the opportunity to have professional photographs taken for the purpose of updating their LinkedIn profiles.
Zeftron and BOLYU displayed custom carpet samples, along with running line styles, using Zeftron’s solution-dyed nylon carpet fiber. Zeftron’s pom chain, exhibiting our full complement of 120 saturated colors, was shown to give designers a sense of the vast color range offered with our product.
It was a wonderful and enjoyable evening. We’re happy we could share product information, while also meeting new faces and catching up with some familiar ones.
A big ‘thank you’ to everyone who came out! We look forward to future events like this one where we can partner with complementary businesses to jointly introduce innovative and exciting product to the industry in a format that is both relaxed and engaging. Until next time – cheers!
An occasional blog article series, “Three Questions With…” profiles designers, product developers, trend experts, colorists, arbiters of good taste and others who are shaping and influencing the commercial interiors industry. Q. You’re currently working on integrating colors from the new Reflective Elements collection into new products for BOLYU. Are the Reflective Elements colors part of a bigger trend you’re seeing in color these days?
The metallic — and now reflective – color movement has been amazing to me. It started several years ago, essentially in the fashion industry, and it’s taken many twists and turns over the years. I would say that this movement is no longer a trend, it’s established. In fact, we introduced a product called Pizzazz several years ago that had a metallic look to it.
Made with Zeftron nylon, it continues to be a popular product today.
I think everybody is looking for a sparkle or a shine. Today we’re seeing different colors with the metallic or reflective effect that you might not have seen just a short while ago. For example, we’re noticing bright colors in orange or even green being paired with a metallic color. This is striking and unique, and not something you would have seen in the recent past.
These colors present such a departure from what we were working with in the past. They are so exciting when contrasted against the muted colors, dull lusters and matte finishes we saw prior. Q. How does the Reflective Elements collection help you in your role as a colorist/designer?
What’s great is that Zeftron has added more options for designers, which is what we need. More options gives us an edge to be innovative, to address the now and to address the future. Of course we also want to use colors that are not just trendy, but have longevity to them as well. These colors give us that flexibility.
As a designer, I feel I can create almost anything. You can create added texture, introduce more styling…or even create an element of surprise and uniqueness. It’s a styling tool that has become very important to use. What’s more, Zeftron’s Reflective Elements collection works really well with its Brilliant Collection.
Zeftron is sitting on top of a really nice color package. It shows that they are paying attention to what’s happening in the market. Zeftron’s colors give designers the opportunity to make something their own.
Q. Where do you see the colors being used — corporate, hospitality, etc.?
For us, it’s across the board. We’re using these colors in hospitality, corporate, senior living and health care. I can’t tell you any product that I’m not working on now that does not have a reflective or metallic element to it. I think that’s a reflection (no pun intended!) of just how important and popular these kinds of colors have become in virtually every commercial space.
About Karen Martin: Karen has been a Designer/Colorist with Beaulieu Commercial for more than 15 years. Her primary responsibilities include research of design and color trends and their application in commercial, education, and healthcare products for BOLYU and hospitality products for Aqua. For more information, please visit http://www.bolyu.com
Contact Us: If you’re interested in learning more about the new Reflective Elements collection, please contact Zeftron Business Leader Tim Blount directly at firstname.lastname@example.org.
Zeftron nylon is proud to work with a mill partner who values sustainability. BOLYU Contract was named “Environmental Supplier of the Year” by Home Depot, and they use renewable energy in all commercial facilities to meet manufacturing needs. One of the beautiful carpets made by BOLYU with Zeftron nylon is Bandelier.
Construction: Tip Sheared Loop
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd.
Width: 12 feet
Pattern Repeat: 1.8″ W x 2.13″ L
Pairing outstanding durability with enduring beauty, Zeftron nylon makes a perfect high-performance
partner to high-intensity commercial spaces. Bandelier can transform commercial spaces and is both functional and stylish.
Zeftron nylon means style—pure and simple. High-performance, fully recyclable nylon that is a beautiful
tool of the design trade.
Bandelier is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.
BOLYU Contract is the commercial carpet division of Beaulieu of America which was founded in 1978. Today it is one of the largest privately held flooring producers in North America. Originally established to manufacture area rugs, the company invested in yarn extrusion in 1981 becoming the first manufacturer in the carpet and rug industry to produce their own yarn. The company then diversified into tufting carpet (under the brands of BOLYU and Aqua Hospitality Carpets), establishing the factory known today as Beaulieu Commercial in Chatsworth, GA.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.
This week’s featured carpet is Arcadia made by our mill partner Bolyu. Arcadia is a broadloom textured loop made with Zeftron® Nylon with 25% recycled content. This product is available in 12 foot broadloom and features a 28 ounce tufted weight.
Arcadia is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.