2014, Blog, Brilliant Collection, Zeftron nylon

Introducing Electric Blue: Part of Zeftron Nylon’s Brilliant Collection

Last week we announced our new Brilliant Collection. Comprised of seven highly vibrant colors, the Brilliant Collection adds to our already amazing palette. This week we are taking a look at the first of these colors, Electric Blue. 

Blue is a color based in nature that has some powerful emotions tied to it. According to The Colour Affects System of applied color psychology, blue is associated with cool, calm, water and renewal. Historically in design blue has been the color of the elite, the regal, and it can be found abundantly in upscale European luxury hotels and homes.

Westin Excelsior Rome
Westin Excelsior Rome

How can you amp up a color that already has such a decided place in design? Make it electric.

Introducing Electric Blue, one of 7 new colors offered by Zeftron Nylon’s Brilliant Collection.  Electric Blue brings energy and brightness to a space. It sets off other elements in a room and is a great compliment to classic colors.

The idea of electric blue nylon fiber incorporated into a custom carpet brings classic luxury into the modern age and is perfect for hospitality, corporate or other interiors environments. Reminiscent of the resent color forecasting by Color marketing Group, we believe that through collaborating with our mill partners and crowdsourcing via the 2013 Zeftron Color Survey, Electric Blue is on-trend.

Brilliant Collection
Brilliant Collection

The seven colors of the Brilliant Collection are:  Hot Pink, Lemon, Brilliant Orange, Lime, Electric Blue, Bay Blue and Raspberry Wine. These colors were designed to harmonize with Zeftron’s other colors and perfectly complement Zeftron’s existing base shades.  Each proven color, including those in our metallic and vibrant hospitality collections, is a clear saturated hue making for unlimited color possibilities.

The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

“We think designers will enjoy playing with these new colors to add more fun, energy and creativity to the carpets they envision for their projects,” said Zeftron Nylon Business Leader Tim Blount.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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2014, Designers, Interiors&Sources, Mill Partners, Pacificrest, Zeftron nylon

Interiors & Sources NYC Hotel Bus Tour

The Showroom of Lighting by Gregory during the Interiors & Sources NYC Hotel Tour
The Showroom at Lighting by Gregory

Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.

The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.

We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.

Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.

The rooftop of the Refinery Hotel in NYC
The rooftop of the Refinery Hotel in NYC

There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.

The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.

Designers take note of the lighting and design of the Novatel lighting
Designers take note of the lighting and design of the Novatel hotel

After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.

Photo by Interiors & Sources of the Archer Lobby
Photo by Interiors & Sources of the Archer Lobby

Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.

A guest room at The Archer Hotel NYC
A guest room at The Archer Hotel NYC

Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.

The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.

As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.

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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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2014, Blog, Brilliant Collection, Designers, Hospitality, Mill Partners, Zeftron nylon

Zeftron Introduces New Brilliant Collection

Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.

Zeftron nylon introduces the new Brilliant Collection
Zeftron nylon introduces the new Brilliant Collection

Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

The seven colors of the Brilliant Collection are:

  • Hot Pink
  • Lemon
  • Brilliant Orange
  • Lime
  • Electric Blue
  • Bay Blue
  • Raspberry Wine
The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

What Makes This Collection So Great? Marketplace Input & Collaboration!!

Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!

What else can you look forward to?

We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!

Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

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2014, Blog, Bolyu, Zeftron nylon

Arcadia made with Zeftron Nylon

This week’s featured carpet is Arcadia made by our mill partner Bolyu. Arcadia is a broadloom textured loop made with Zeftron® Nylon with 25% recycled content. This product is available in 12 foot broadloom and features a 28 ounce tufted weight.

Arcadia by Bolyu Carpet

Arcadia is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.

Arcadia is available in 13 colorwaysTo find other Bolyu styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide.

Click here to contact a Bolyu rep. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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2014, B Carpet, Blog, Mill Partners, Uncategorized

6 Questions with Elizabeth Moore of B Carpet

B Carpet has been creating high-quality, custom-crafted carpet for the hospitality industry for 35 years. Last summer, the company introduced a new color manufacturing process that accommodates a larger color palette for the commercial carpet it designs. The result: B Carpet products are now more brilliant than ever.

A long-time partner to Zeftron that has been creating custom-made carpets with our premium nylon 6 fiber, we are pleased to feature B Carpet’s President Elizabeth Moore in this special blog article. Here, Moore talks about B Carpet’s new technology, how it works and how it sets B Carpet apart from other commercial carpet manufacturers.

Q: What is the name of this new technology?

A. We call it Octacia. The name is derived from the fact that it is an eight-color manufacturing process. Oct refers to eight, and “acia” means “yarn” or “thread” in Latin. When we say “8 plus”, we are referencing the fact that there are actually more than eight yarn colors when some of them are cut ends and some of them are loop pile.

B carpet
Photo courtesy of B Carpet

Q. How does it work?

A. Octacia works with our patented Tapistron computer yarn placement (CYP) technology to now accommodate a larger palette of eight colors. This is something no other CYP tufting machine in the world can do. Traditional CYP machines use six colors, and some machines are limited to cut pile only, which means there are no shades of the six colors to work with.

Q. What are the benefits of Octacia?

A. We are able to offer the most superior design detail and manufacturing precision in eight colors. The technology enables us to make various tuft densities and easily run between 100 and 200 tufts per square inch, which provides much more density than an Axminster carpet, for instance. Using the CYP process, we can create unique patterns with all cut pile, all loop pile, or cut and loop custom-designed and custom-colored products for a project using wool or solution-dyed nylon. Most designers feel that a cut and loop CYP give the richest and most elegant design capability of any tufted process other than hand tufted products. So, adding two more yarns to the palette enhances the options quite a bit.

 

Installation of B Carpet
Installation of B Carpet

Q. How does this new technology help B Carpet compete with Axminster products?

A. Woven Axminster products are cut pile only so they cannot be made in cut and loop hand-tufted looks. Also, most woven products come from overseas, and customers are increasingly requesting American made products. Among the American made choices for tufted designs, the Tapistron technology is a superior alternative to carpet made on Colorpoint and ColorTech machines because of the density and clarity that we can achieve.

Q. Are there any environmental benefits to the new technology?

A. Yes. Octacia technology is less resource-intensive than other competitive technologies. Compared to other tufted products, Octacia technology puts far less waste yarn on the back of the carpet and requires less latex to be used to secure the yarn. It’s a more earth-friendly option than wool Axminster products that contain skein dyed yarn, which produces effluent waste from the dye process. Also, those Axminster products are shipped over long distances, usually from Asia, compared to Octacia products made here in the United States.

Photo courtesy of B Carpet
Photo courtesy of B Carpet

Q. What does this new technology mean for designers?

A. With Octacia, more design ideas can be transformed into beautiful carpets, made in a process that respects the beauty of the environment.

For more information about B Carpet, please visit http://www.bcarpet.com

Photo courtesy of B Carpet
Photo courtesy of B Carpet

 

2014, Blog, Hospitality

The Benefits of a Solution Dyed Nylon for Commercial Carpets

ZeftronLogo

Specifying a commercial carpet with a premium solution dyed nylon such as Zeftron nylon provides numerous advantages, including vibrant coloring and styling possibilities, and superior durability and wear.  Because of this, Zeftron is the nylon of choice for several carpet manufacturers that specialize in carpets for the hospitality industry.  Zeftron Business Leader Tim Blount talks about how Zeftron is a perfect solution for the hospitality industry.

 Q.  Zeftron is a “solution dyed” nylon.  What does this mean?

Tim: Solution dyed means Zeftron nylon adds its color using high quality pigments during the nylon manufacturing process.  Since this is an integral part of Zeftron’s manufacturing process, it equates to superior colorfastness characteristics and color retention when compared to “white yarn.”  White yarn is “uncolored” nylon that has its color added later in the carpet manufacturing process, not during the nylon manufacturing process.

Pre-Dyed Fiber

Q.  Why is solution dyed nylon such an excellent choice for carpets in the hospitality sector?

Tim: Hospitality environments are synonymous with sophisticated high styled carpet made with bright vivid colors and multiple textures.  As a solution dyed nylon with a color pallet that provides a wide variety of rich and lustrous color offerings, Zeftron can help designers achieve these challenging styling requirements.  Additionally, the abundant use of bleach and other harsh cleaning chemicals by the facility’s staff on a daily basis makes it almost inevitable that certain areas of the carpet’s color will be destroyed, requiring the entire carpet to be replaced well before its intended replacement schedule. However, a carpet with a high quality, solution dyed nylon, like Zeftron, can prevent this from happening.

Zeftron Nylon

Q.  What kinds of hospitality environments or facilities are best suited for carpet made with Zeftron nylon? 

Tim: Hospitality environments require carpets with long-term color retention and performance.  As a result, Zeftron is a perfect solution for any kind of hospitality facility, whether for a hotel, an assisted living home or even a casino.  In hospitality settings the carpet is usually the most-noticed element, therefore it is the cornerstone for a space’s entire design.  With its exceptional styling flexibility and color possibilities, Zeftron enables designers to custom-design a carpet that makes a design statement and meets their vision for the space.  This is imperative in today’s hospitality industry where the customer experience needs to be inspirational, memorable and different.

zeftron hospitality

Q.  What advice would you give to designers who are looking to specify a solution dyed nylon carpet from a carpet mill? 

Tim: All solution dyed nylon products are not created equal.  Simply being solution dyed does not mean the color is completely resistant to bleach spills and possesses superior colorfastness properties, nor does it mean the carpet will retain its color over the long-term due to other atmospheric contaminants.  Designers should understand that the quality of the pigments used by the nylon manufacturer in the solution dying process is paramount in determining the color characteristics of the finished carpet product.   Because the carpet you custom design or specify says a lot about you and the space, it’s a good idea to select a nylon like Zeftron that has a proven history and is backed by third-party warranties for such critical things as lifetime color retention and performance.

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final yarn carpet

Uncategorized

Tips for Understanding How Color Impacts the Life of a Carpet

ZeftronLogo

By Tim Blount

When choosing carpet for a project, most often color leads the selection process. For reasons of style, brilliance and clarity, color seems to be at the top of every architect and designer’s list. Our 2013 Zeftron® nylon Color Survey supports that power of color. Currently underway, the survey asks architects and designers to select the colors Zeftron nylon might want to consider adding to its color palette. The survey also asks participants to tell us, among other things, what they feel is most important when it comes to material selection and what they could use to better satisfy customer requests.

While responses are still coming in, as of today we have some interesting feedback to the question “What is the most important factor in material selection?” Color and maintainability are coming in as the top two answers. Interestingly, these have more to do with one another than you might think.

cadence_zeftron

There are several things to consider when selecting a color and how the choice will impact the maintenance and useful life of that carpet. Two of the most important are:

  • Understand the facility. Is it a high-traffic area like an airport? If so, you’ll need to choose a carpet coloration that is designed for areas that are heavily traveled and subject to a variety of spilled substances. Is it a university classroom, where students are mostly stationary but there is a higher risk of beverage spills? A carpet properly constructed to withstand the rigors of the intended end use area is essential. Multicolor shades combined with the use of patterns will better help to mask spills and other stains.

  • Understand traffic. A carpet in an office conference room or minimal use area will greatly differ in terms of foot traffic, so choosing a color that meets the traffic needs of the location will help extend the life of the carpet, in addition to making it more aesthetically appealing. For example, a bank lobby will be a heavily trafficked area, so choose a carpet color that will help to mask the type of soil that will be tracked in. Will it be a typical brown dark soil, reddish in color or some other color?

Consider the entire building. Is there a walk-off area with frequently cleaned mats before the user reaches the project’s carpet, or is the user walking directly on to the carpet from the street?  The more soil that’s removed before reaching the carpet, the easier and more cost-effective it will be to maintain the carpet.

St. Petersburg-Clearwater Airport (6 of 32)

Additional tips will be shared in our next blog post, and I’ll also detail some maintenance best practices. For now, remember that choosing the right color will absolutely impact the useful life of the carpet.

In design, color is king. But it’s not just about aesthetics. Let color extend the life and performance of your carpet, too.

Let us know what you think. Are these tips helpful?


Tim Blount is the Zeftron Nylon Business Leader.  Reach him at timothy.blount@shawinc.com.