Blog, Designer’s Select, Designers, Zeftron nylon

Shades of Grey in the “Designer Select” Collection

Designer Select Colors
The “Designer Select” Collection, new from Zeftron nylon in 2015

Last week we announced the latest addition to our expansive color palette, the “Designer Select” Collection. It is the second new collection from Zeftron in the last year. We also debuted the Brilliant Collection in 2014. While the Brilliant Collection is vibrant and bold, the “Designer Select” Collection contains subdued, nuanced and base shades that can easily be incorporated for use in running line products or custom carpet creations.

These cool colors range from a deep charcoal grey to sterling silver.  When designing commercial carpet this collection can help you create multiple tiers of color and more intricate designs with shading effects.

Add Drama with Charcoal  

Charcoal drawing
Picasso Standing Female Nude, 1910

Charcoal has been used since ancient times as a drawing material and pigment. The word “charcoal” evokes images of sharp edges, deep shadows and masterfully created pieces of art. With this color designers can easily add an element of drama to their design or create a more defined pattern.

Keep it cool with metallics

Both the Sterling and Metallic Bronze options from this collection are soft, cool and bring to mind beautiful elements in nature. In design, metal can play a huge role in bringing the whole aesthetic together. Bronze or silver can provide an excellent contrast or complement when paired with other, more traditional colors like blue, grey or green. Industrial-looking in some applications, bronze and silver can also be seen as an element of refinement, as they hold precious metal qualities.

What are the applications for the “Designer Select” Collection?

Cool neutrals are soothing and can help subdue emotion, while blues are calming and relaxing.  We’ve referenced several articles on color psychology in the past, and we continue to see design publications discuss the importance of color in hospitality settings.

These colors are suited for healthcare environments, guest room interiors at hotels, or high stress work environments.

We can’t wait to see what you will create with the “Designer Select” Collection. Our Marketing Specialists are here to help you find a carpet with the right design, construction and aesthetics desired for a specific end-use area or project.


Contact Us

If you would like more information about the “Designer Select” Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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2014, Designers, Interiors&Sources, Mill Partners, Pacificrest, Zeftron nylon

Interiors & Sources NYC Hotel Bus Tour

The Showroom of Lighting by Gregory during the Interiors & Sources NYC Hotel Tour
The Showroom at Lighting by Gregory

Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.

The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.

We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.

Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.

The rooftop of the Refinery Hotel in NYC
The rooftop of the Refinery Hotel in NYC

There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.

The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.

Designers take note of the lighting and design of the Novatel lighting
Designers take note of the lighting and design of the Novatel hotel

After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.

Photo by Interiors & Sources of the Archer Lobby
Photo by Interiors & Sources of the Archer Lobby

Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.

A guest room at The Archer Hotel NYC
A guest room at The Archer Hotel NYC

Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.

The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.

As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.

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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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2014, Blog, Brilliant Collection, Designers, Hospitality, Mill Partners, Zeftron nylon

Zeftron Introduces New Brilliant Collection

Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.

Zeftron nylon introduces the new Brilliant Collection
Zeftron nylon introduces the new Brilliant Collection

Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

The seven colors of the Brilliant Collection are:

  • Hot Pink
  • Lemon
  • Brilliant Orange
  • Lime
  • Electric Blue
  • Bay Blue
  • Raspberry Wine
The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

What Makes This Collection So Great? Marketplace Input & Collaboration!!

Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!

What else can you look forward to?

We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!

Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Aqua Hospitality Carpets, Blog, Hospitality, Mill Partners, Zeftron nylon

Chanterelle Made with Zeftron Nylon

A hallway with Chanterelle in Beaujolais.
A hallway with Chanterelle in Beaujolais.

This week’s featured carpet is Chanterelle made by our mill partner Aqua Hospitality. With it’s beautiful leafy pattern Chanterelle would be a perfect selection for hotel properties and luxury resort facilities.

Aqua Hospitality Carpets Director of Marketing Cathy Mansour says “Our goal is to research, develop and manufacture interesting and inspiring carpet products for the hospitality market segment.” 

Chanterelle installation in a guest room.
Chanterelle installation in a guest room.

 

Product specifications:

Construction: Tip Sheared Loop
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd. 
Width: 12 feet
Pattern Repeat: 24″ w x 24″ 
 
 
 
 

Chanterelle is available in nine colors: Burgundy, Bordeaux, Beaujolais, Champagne, Chardonnay, Merlot, Sauvigon, Pinot Noir, and Zinfindel.

 

Chanterelle is available in 9 colors.
Chanterelle is available in 9 colors.

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
 
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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2014, Blog, Designers, Hospitality, Zeftron Reps

Zeftron Nylon Adds Reps in NYC and Dallas

Zeftron nylon is a family, and we are always excited when we have new additions to our family. We are pleased to announce the addition of two new field marketing representatives!

Meet new reps Dabney & Chelsey
Meet new reps Dabney and Chelsey

Dabney Jungerman is based out of Dallas and brings a wealth of experience to her position. She has worked for several design firms, including HKS, and also served as Market Manager for one of the leading commercial furniture manufacturers. She has extensive contacts and deep understanding of the A&D community in Dallas.

Chelsey Wolf is based out New York and has 10-plus years of commercial architect and design experience, with much of that time in the hospitality sector. She is an independent designer and a member of IIDA, BITT and ASID and maintains strong connections into many of the city’s top firms.

We are continuously evaluating markets where we can add representatives to support your products made with Zeftron nylon.

If you have any questions or would like to know how Dabney, Chelsea or any of our other reps can assist you, please call or email Tim Blount at 706-532-2984 or timothy.blount@shawinc.com.

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