Zeftron understands how important the right use of color is for a commercial interior project. Color is a powerful tool. It can reinforce a sense of place. It can generate an emotional response. It can even transport us to a different time or setting.
Zeftron has been offering proven, perfectly engineered colors to designers for more than 40 years. Our colors range from brilliant reds and bold blues to edgy metallics, crisp hues and wondrous lusters. Our 120 colors offer virtually unlimited coloration possibilities to enable designers to make the design statement they envision for their project.
Below are some of the color-specific tools and resources we offer.
For three days the commercial interiors design industry was fixed on the annual NeoCon Trade Show held in Chicago June 15-17. We were there exploring some of the new products and trends. Here’s our take on two of the most intriguing trends that stood out to us.
Bold Colors – From chairs to carpet, the seemingly unbridled use of bold, fun and vibrant colors continues. This is most likely an expression of an upbeat economy. But it’s also a reflection of how corporate environments can use color to create energy and intrigue, while also supporting their brand. We especially noticed J+J Flooring Group’s new F-Stop product from its Filtered Effects collection.
This infusion of color underscores the importance of our recently introduced Brilliant Collection, an accumulation of seven highly vibrant colors that can bring more styling options for hospitality, corporate or virtually any other commercial interiors projects.
Cross-Over Products – The trend toward more “cross over” products that can serve multiple markets continues. We were especially enthralled with Bentley’s High Score™ and Multi Play™ products from the mill’s Arcade Legend™ Collection. According to the company, the products “pair bold-scale pattern with random, overall textured pattern….and the complex integration of color introduces a metallic element – a bonus for interiors looking for bold style with a touch of bling.” The intriguing patterns and the “touch of bling” means the products could “cross over” — working just as well in a corporate office as in a hospitality environment.
On a related side note, Zeftron will soon be introducing its new Reflective Elements Collection. Using colors that have reflective qualities, this high luster collection can add elegance, depth, richness and sophistication to virtually any commercial carpet product.
We welcome your thoughts! What stood out to you at this year’s NeoCon?
BLOOMSBURG CARPET INTRODUCES FOUR NEW COMMERCIAL CARPET PRODUCTS Made with Premium Zeftron® Nylon
Bloomsburg Carpet, a maker of highly styled and superior woven broadloom carpet, is introducing four new sophisticated products through its Tuva Looms line: Broadcloth, Veneer, Lineage and Visage. Each product is made with Zeftron nylon, a fully renewable nylon 6 fiber that offers the best in style, performance and recyclability.
These designs are inspired by natural textures and the stylistic creativity available through natural tones and can serve as the foundational piece for the design of any commercial interiors space.
The coordinating patterns and common colorways work together seamlessly and bring an elevated sense of style and a unified aesthetic to areas such as private offices, conference rooms, hallways and lobbies.
“Our mission is to develop great looking products that perform to the highest standards and are environmentally responsible. With Zeftron, we are able to achieve all three criteria,” said Bloomsburg Vice President of Sales Jim Cody. “By fully utilizing Zeftron’s outstanding color palette and styling versatility, Broadcloth, Visage, Veneer and Lineage will have an incredible lifespan, while maintaining its sophisticated color and appearance. Designers will also appreciate Zeftron’s multiple sustainable attributes.”
Products made with Zeftron can contribute to LEED points in several ways. Zeftron nylon is a closed-loop, MBDC Cradle to Cradle certified brand that comes standard with a minimum of 25 percent recycled content in each yarn system. Zeftron nylon also offers lifetime performance and stain removal guarantees.
Broadcloth, Visage and Veneer are available in 10 colorways, while Lineage comes in eight.
Visage uses a subtle metallic colored nylon pinstripe to create a tailored vertical accents
Veneer brings a modern furrowed design for added dimension.
Broadcloth utilizes a cut-pile and loop-pile to add a simple yet elegant pattern over the textured background.
Lineage integrates solid colors from the twisted background of Visage, Veneer and Broadcloth in a cut and loop meandering, organic pattern.
For samples or sales questions, architects, designers and specifiers can contact a Bloomsburg Carpet agent in their area by visiting http://www.bloomsburgcarpet.com/agents or calling 800-575-8084.
About Bloomsburg Carpet
Founded in 1976 by Raymond P. Habib and continued today through the leadership of Raymond’s son, Thomas Habib, Bloomsburg Carpet Industries is dedicated to producing highly styled carpets of superior quality. Bloomsburg Carpet combines American weaving craftsmanship with premium fibers to create carpet textures and designs that are unparalleled in the industry. They are passionate about the tradition of American manufacturing and are committed to keeping the long history of carpet weaving alive and thriving in the U.S.A. They stand behind theenvironmental responsibility of their products and will continue to design and produce with attention to sustainability. Bloomsburg Carpet is recognized as the only mill in the world to offer Wilton, Axminster and Velvet weaving all under one roof.
About Tuva Looms
Tuva Looms is named for a remote region in the heart of Central Asia with a heritage rich in rugs and textiles. These carpets are renowned for their unique weaving pattern of face and back as one. Colors, textures and patterns are conceived to work together, creating refined juxtapositions and seamless transitions. Bloomsburg Carpet and the Tuva Looms alliance creates thoughtfully designed and richly woven broadloom made of durable synthetic fibers with the eclectic appeal of organic materials. It boasts a sophisticated aesthetic influenced by modern architecture, a refined neutral palette and the outstanding quality essential to coalesce with Bloomsburg Carpet Industries.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company. For more information, visit www.zeftronnylon.com.
We are happy to share excerpts from a recent article in Buildings Magazine by Zeftron’s business leader Tim Blount. This article underscores the importance of knowing how specifying a carpet with an established branded nylon such as Zeftron can maximize your investment. See the abbreviated article below and let us know what you think:
One way designers and facility managers can protect and maximize their flooring investment is by specifying a carpet made with an established branded nylon. Consider this: The floor of any space is typically the most abundant surface. The floor covering choice you make will set the foundation for the entire design, including the environment’s furnishings, wall color, light fixtures, and other elements.
Flooring surfaces must also be highly functional. Carpet in a classroom must be able to withstand heavy foot traffic, soiling, staining, and crushing. Carpet in an office environment, such as a hallway or a conference room, must look stylish while also offering high performance. You need a nylon with a proven track record to ensure great durability.
Many nylons today have only recently been introduced to the marketplace and long-term performance attributes are still unproven. These nylons don’t have a track record of proven performance over an extended period of time in multiple end-use areas.Many of these nylon brands are “internal” to the carpet manufacturer. Carpet manufacturers began making their own commercial-grade nylon several years ago as a way to “upsell” their own carpet products. Unfortunately, these “internal” brands must balance satisfying both internal and external needs. Internal brands may not always have as stringent of quality specifications for color continuity, colorfastness, and color clarity.
An established third-party branded nylon brings several advantages to a commercial carpet product:
1. Proven Performance – The old adage of “you get what you pay for” is true when it comes to nylon. Established nylon brands have been making commercial grade nylon for years. Over time, they have honed manufacturing and engineering processes to develop a product that has been rigorously tested (internally and externally) and is certified to meet critical commercial end-use applications. Carpet made with unproven nylon brands may not have the qualified assurance that it will perform as well as expected.
2. Warranties – Most brands offer a variety of warranties for how the product should perform such as: independent lifetime warranties for carpet wear, static control, stain removal, and color stability. Designers and facility managers should fully understand what is covered, by whom, for how long, and with what limitations. Warranties from an established, third-party nylon brand can provide additional coverage totally independent from those offered by a carpet manufacturer.
3. Services & Support – Specifying a product is a process, not just a one-time event. This process begins with education and understanding: What does the space require? What would be the best flooring product? What is the budget available? When a carpet is selected and installed, it doesn’t end there. Nor does it end when a carpet eventually meets the end of its useful life. Established nylon brands can offer a multitude of resources to help designers and facility managers every step of the way. Some brands may have regional representatives that can come onsite to provide specification assistance or maintenance tips. Others may offer educational literature about their sustainability attributes or recycling methods.
Not all commercial carpets are the same. However, those made with an established, third-party branded nylon typically offer a high quality product, warranties, and value-added services. These valuable benefits can help designers and facility managers protect and generate a greater return on their flooring investment. Designers have a lot of things to worry about, but the carpet they specify should not be one.
Commercial carpet products made with Zeftron nylon can be found in the world’s most stylish hotels, airports and universities across the country. We are excited about our latest installation in two upscale senior living facilities.
RLPS Interiors, a firm with extensive experience in the senior living market, was charged with designing the interiors of two facilities serving senior patients and residents. RLPS needed a carpet that would not only provide a warm and inviting aesthetic, but also match the client’s overall design concept.
This unique project required a custom carpet product. RLPS reached out to our mill partner, Masland Hospitality for a solution. Starting with stock patterns from Masland Hospitality, the designers altered the patterns slightly to make them more accommodating to the needs of the residents at each facility and then applied custom colors using Zeftron nylon colors.
Color was a key factor for the project. Senior Interior Designer Derek Perini felt Zeftron’s sophisticated color palette stood out above other nylon options. “We preferred Zeftron due to the richness of the colors available” he said. Zeftron is also a fully renewable nylon and contains a minimum of 25 percent recycled content in every color.
Utilizing Masland Hospitality’s Tapistron technology, the carpet features rich earth-toned colors and elegant patterns. The result is a perfectly matched flooring product that meets both the facilities’ and the client’s desired design concept.
If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: firstname.lastname@example.org or 706-532-2984.
As hotels continue to upgrade their interiors with eye-catching items such as unique artwork, highly decorative lighting and inspirational custom carpets, the trend toward better technology integration continues as well. Hotels undertaking these initiatives are out to set themselves apart from the competition, while also creating highly memorable experiences for their customers.
What’s happening in the world of Hotel Design? A recent Buzzfeed article titled “The Hotel Industry’s Race To Escape The Dinosaur Age” addresses one of the current struggles of the Hotel world: technology. Features like mobile booking, keyless check-in, and customer operated kiosks in the lobby bring old hotels into the new age. The article got us thinking. Technology isn’t the only thing hotels should update to join this century. Changing the check-in experience for customers will lead to redesigning the lobby. This is an opportunity to update all aspects of your hotel design.
In the article Ryan Meliker, a senior analyst at MLV & Co, says “large hotel chains tend to conduct a major overhaul just once every seven years.” That’s not hard to believe considering the logistics of a major design overhaul. It is shocking to think that interiors that were “in-style” or “on-trend” seven years ago still exist in most hotels. Carpet has a distinct advantage because it can be easily removed and a new design theme can be added with less interruption of the hotel’s business.
Newer interiors, like updated technology, especially appeal to younger professionals who travel. This includes millennials who know what they want, compare hotels online, read reviews and take to the internet to voice concern and displeasure more than any other group. (Photos of Hotel Design Magazine from 2008).
Hotels that want to attract more travelers, gain repeat customers and generate more word-of-mouth buzz must frequently update their interiors. These updates need to be sensitive to the design, functionality and technology trends which are often driven by the “next generation” of customers while considering the context of the property’s brand. The opportunity for carpet in the millennial quest for a unique and authentic hotel, lies in its ability to be custom designed more easily than other furnishings.
Generally speaking, today’s interior design aesthetic is cleaner, integrates bolder color choices and features highly decorative finishes. Designers working on hospitality projects can achieve stunning, memorable and customer-centric design looks when specifying the right commercial carpet. Whether it’s a custom product or a running line, carpets made with Zeftron nylon range from sleek, to delicate floral designs, to bright and modern. With a custom carpet, you can achieve virtually any look you desire.
We recently helped the Embassy Suites Nashville at Vanderbilt upgrade their more than 200 rooms. This project proves that even established big-name hotels can make significant changes on a property-by-property basis. The end result is a beautiful fresh space.
Last week we announced the latest addition to our expansive color palette, the“Designer Select” Collection. It is the second new collection from Zeftron in the last year. We also debuted the Brilliant Collection in 2014. While the Brilliant Collection is vibrant and bold, the “Designer Select” Collection contains subdued, nuanced and base shades that can easily be incorporated for use in running line products or custom carpet creations.
These cool colors range from a deep charcoal grey to sterling silver. When designing commercial carpet this collection can help you create multiple tiers of color and more intricate designs with shading effects.
Add Drama with Charcoal
Charcoal has been used since ancient times as a drawing material and pigment. The word “charcoal” evokes images of sharp edges, deep shadows and masterfully created pieces of art. With this color designers can easily add an element of drama to their design or create a more defined pattern.
Keep it cool with metallics
Both the Sterling and Metallic Bronze options from this collection are soft, cool and bring to mind beautiful elements in nature. In design, metal can play a huge role in bringing the whole aesthetic together. Bronze or silver can provide an excellent contrast or complement when paired with other, more traditional colors like blue, grey or green. Industrial-looking in some applications, bronze and silver can also be seen as an element of refinement, as they hold precious metal qualities.
What are the applications for the “Designer Select” Collection?
Cool neutrals are soothing and can help subdue emotion, while blues are calming and relaxing. We’ve referenced several articles on color psychology in the past, and we continue to see design publications discuss the importance of color in hospitality settings.
These colors are suited for healthcare environments, guest room interiors at hotels, or high stress work environments.
We can’t wait to see what you will create with the “Designer Select” Collection. Our Marketing Specialists are here to help you find a carpet with the right design, construction and aesthetics desired for a specific end-use area or project.
If you would like more information about the “Designer Select” Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: email@example.com or 706-532-2984.