Zeftron Color Tools Available to Designers

Zeftron understands how important the right use of color is for a commercial interior project.  Color is a powerful tool.  It can reinforce a sense of place. It can generate an emotional response.  It can even transport us to a different time or setting.

Zeftron has been offering proven, perfectly engineered colors to designers for more than 40 years.  Our colors range from brilliant reds and bold blues to edgy metallics, crisp hues and wondrous lusters.  Our 120 colors offer virtually unlimited coloration possibilities to enable designers to make the design statement they envision for their project.

Below are some of the color-specific tools and resources we offer.

Zeftron Color Palette Pom Set –See all of Zeftron’s colors, including the new additions from the Brilliant Collection and Designer Select Collection all in one chain.

Individual Poms – By request, designers can order one or several individual poms to see specific colors.

Color Card Folder –See Zeftron yarn samples, color names and color numbers in an easy-to-hold format.

E-Color Swatch PDF – View a visually exciting display of all Zeftron colors and names in a PDF format, perfect for saving or emailing.

Adobe Swatch Exchange (ASE) – View color swatches of the Zeftron colorline that can be downloaded into design software from a URL or QR code.

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If you’re interested in receiving or knowing about any of these tools, please contact Zeftron Business Leader Tim Blount directly at timothy.blount@shawinc.com.

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Custom Masland Carpet made with 100% Zeftron nylon: Installation in Senior Living Facilities

Commercial carpet products made with Zeftron nylon can be found in the world’s most stylish hotels, airports and universities across the country. We are excited about our latest installation in two upscale senior living facilities.

RLPS Interiors, a firm with extensive experience in the senior living market, was charged with designing the interiors of two facilities serving senior patients and residents. RLPS needed a carpet that would not only provide a warm and inviting aesthetic, but also match the client’s overall design concept.

This unique project required a custom carpet product. RLPS reached out to our mill partner, Masland Hospitality for a solution. Starting with stock patterns from Masland Hospitality, the designers altered the patterns slightly to make them more accommodating to the needs of the residents at each facility and then applied custom colors using Zeftron nylon colors.

Color was a key factor for the project. Senior Interior Designer Derek Perini felt Zeftron’s sophisticated color palette stood out above other nylon options.  “We preferred Zeftron due to the richness of the colors available” he said. Zeftron is also a fully renewable nylon and contains a minimum of 25 percent recycled content in every color.

In total, more than 7,000 square yards of carpet were specified for the facilities covering corridors, elevators, hallways, lobbies and other common areas.

Utilizing Masland Hospitality’s Tapistron technology, the carpet features rich earth-toned colors and elegant patterns. The result is a perfectly matched flooring product that meets both the facilities’ and the client’s desired design concept.

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Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Hotel Design: Time for Innovation from the Floor Up

As hotels continue to upgrade their interiors with eye-catching items such as unique artwork, highly decorative lighting and inspirational custom carpets, the trend toward better technology integration continues as well. Hotels undertaking these initiatives are out to set themselves apart from the competition, while also creating highly memorable experiences for their customers.

What’s happening in the world of Hotel Design? A recent Buzzfeed article titled “The Hotel Industry’s Race To Escape The Dinosaur Age” addresses one of the current struggles of the Hotel world: technology. Features like mobile booking, keyless check-in, and customer operated kiosks in the lobby bring old hotels into the new age. The article got us thinking. Technology isn’t the only thing hotels should update to join this century. Changing the check-in experience for customers will lead to redesigning the lobby. This is an opportunity to update all aspects of your hotel design.

In the article Ryan Meliker, a senior analyst at MLV & Co, says “large hotel chains tend to conduct a major overhaul just once every seven years.” That’s not hard to believe considering the logistics of a major design overhaul. It is shocking to think that interiors that were “in-style” or “on-trend” seven years ago still exist in most hotels. Carpet has a distinct advantage because it can be easily removed and a new design theme can be added with less interruption of the hotel’s business.

Newer interiors, like updated technology, especially appeal to younger professionals who travel.  This includes millennials who know what they want, compare hotels online, read reviews and take to the internet to voice concern and displeasure more than any other group. (Photos of Hotel Design Magazine from 2008).

Hotels that want to attract more travelers, gain repeat customers and generate more word-of-mouth buzz must frequently update their interiors. These updates need to be sensitive to the design, functionality and technology trends which are often driven by the “next generation” of customers while considering the context of the property’s brand. The opportunity for carpet in the millennial quest for a unique and authentic hotel, lies in its ability to be custom designed more easily than other furnishings.

Generally speaking, today’s interior design aesthetic is cleaner, integrates bolder color choices and features highly decorative finishes. Designers working on hospitality projects can achieve stunning, memorable and customer-centric design looks when specifying the right commercial carpet.  Whether it’s a custom product or a running line, carpets made with Zeftron nylon range from sleek, to delicate floral designs, to bright and modern. With a custom carpet, you can achieve virtually any look you desire.

We recently helped the Embassy Suites Nashville at Vanderbilt upgrade their more than 200 rooms. This project proves that even established big-name hotels can make significant changes on a property-by-property basis. The end result is a beautiful fresh space.

We encourage you to Make A Design Statement with your next project and leave a lasting impression on your guests.

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Related article: Recently we looked at how employers have a better chance at hiring and retaining talent with better workplace design.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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You Told Us and We Listened: Introducing Zeftron’s New “Designers Select” Colors

We are constantly seeking input from designers about our colors. Through our first national “Color Survey” you were able to vote online to tell us what colors you wanted to see added to our color palette.

After reviewing your votes and working with our coloration experts, we are pleased to announce our new “Designers Select” Collection! The eight new colors

subtly yet inherently reflect a sense of optimism with each color boasting its own unique and distinctive character. Colors range from an organic earth tone to a complex gray that offer a touch of boldness.

The colors can be used in a variety of ways, either as primary or accent colors for carpets designed for the hospitality, corporate, retail, education…or any commercial interior.

The new Designers Select Collection comes on the heels of our recently introduced Brilliant Collection, an assortment of seven highly vibrant colors that can add a dash of energy or excitement.

The new colors are perfect complements to our existing colors and brings our overall color palette to 120.  But more importantly, they provide more choices, options and inspiration for the commercial carpet you envision. These new collections also underscore our commitment to listening and responding to designers and marketplace needs.

Each color is rigorously tested to Zeftron’s exacting standards to ensure premium color consistency.  And, like all Zeftron yarns, the new colors contain a minimum of 25 percent recycled content. They are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

An electronic color swatch of the Designers Select Collection, Brilliant Collection and all of our colors is available for download by clicking here. 

More information and inspiration is available at our website.

We want to hear from you.  What do you think of these new colors? How might you use them in an upcoming project?

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Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Bandelier made with Zeftron Nylon

Zeftron nylon is proud to work with a mill partner who values sustainability. BOLYU Contract was named “Environmental Supplier of the Year” by Home Depot, and they use renewable energy in all commercial facilities to meet manufacturing needs. One of the beautiful carpets made by BOLYU with Zeftron nylon is Bandelier.

Product Specifications:

Construction: Tip Sheared Loop

Yarn Content: Zeftron® Nylon with 25% recycled content

Dye Method: Solution Dyed

Yarn Weight Tufted: 36 oz./yd.

Width: 12 feet

Pattern Repeat: 1.8″ W x 2.13″ L

Installation: Broadloom

 

Pairing outstanding durability with enduring beauty, Zeftron nylon makes a perfect high-performance
partner to high-intensity commercial spaces. Bandelier can transform commercial spaces and is both functional and stylish.

Zeftron nylon means style—pure and simple. High-performance, fully recyclable nylon that is a beautiful
tool of the design trade.

 

Bandelier is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.

To find other Bolyu styles made with Zeftron Nylon please reference our Carpet Searchtool: the Zeftron Style Guide.

Click here to contact a Bolyu rep. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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About BOLYU Contract

BOLYU Contract is the commercial carpet division of Beaulieu of America which was founded in 1978. Today it is one of the largest privately held flooring producers in North America. Originally established to manufacture area rugs, the company invested in yarn extrusion in 1981 becoming the first manufacturer in the carpet and rug industry to produce their own yarn. The company then diversified into tufting carpet (under the brands of BOLYU and Aqua Hospitality Carpets), establishing the factory known today as Beaulieu Commercial in Chatsworth, GA.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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Zeftron Nylon is Cradle to Cradle Certified Silver

Zeftron nylon is proud to be Cradle to Cradle Certified(TM) Silver

Zeftron Nylon is the only commercial nylon of its kind to be a Cradle to Cradle Certified(TM) Silver yarn product available to carpet manufacturers. Zeftron nylon is a proven environmentally responsible yarn system that is 100 percent closed-loop recyclable at the end of its useful life. Backed by constant research and product innovation, all Zeftron nylon yarns come standard with a minimum 25 percent recycled content in every color.

Zeftron nylon is Cradle to Cradle Certified(TM) Silver because of the use of environmentally safe and healthy materials, design for material reutilization, use of renewable energy and energy efficiency, efficient use of water and maximum water quality associated with production, and instituting strategies for social responsibility.

“We have always worked to make a product that leaves little or no environmental footprint,” said Tim Blount, business leader for Zeftron nylon. “Every decision regarding manufacturing, product attributes and complete life cycle responsibility work towards this goal, from manufacturing only nylon 6 products to our simple to use commercial carpet recycling program, 6ix Again. We will continue to bring innovation to the marketplace as an industry leader in closed-loop manufacturing and recycling.”

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The Cradle to Cradle Products Innovation Institute, a non-profit organization, administers the Cradle to Cradle Certified™ Product Standard, which was gifted to the Institute by its Founders, William McDonough and Dr. Michael Braungart, in 2010.

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Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Brilliant Colors In Design: Hot Pink & Lime Green

We recently toured the Novatel Times Square on the Interiors & Sources NYC Hotel Bus Tour. We were given a behind-the-scenes look at Novatel with designer Sara Duffy from Stonehill & Taylor who walked us through the bold expressive space.

The lobby of the Novatel Times Square in NYC is bright and expressive!

As you can see, the creative and strategic use of color and creative lighting are the main focus of this lobby space. When a guest arrives they are excited, drawn to various elements around the room and they feel energized! That is the power of design.

We want to help you create a space that engages and leaves a lasting impression. That is why we created the Brilliant Collection​, made up of seven highly vibrant colors. We’re discussing these exciting new colors individually, and we look forward to hearing how you will incorporate them in your upcoming projects.

A Hint of Lime

Did you know that Green is the most seen color in the world (Independent Study: The Psychology of Color in an Interior Space). Green helps to sooth and encourage mental relaxation.

A lime can add a punch of citrus and acid to cooking. Limes can change the entire taste of a recipe with just a little squeeze! Why not add something that powerful to your next project. The addition of Zeftron nylon’s newest colors in the Brilliant Collection give every project that something extra that they need.

The Brilliant Collection

Liven it up with Hot Pink

Design firm Chrissis & Company Interiors recently made the statement that the use of pink has risen in popularity and that “pink – in general is just hot.” We agree!

Our new colors are designed to meet the needs of designers in a color conscious world. We are watching the trends, listening to feedback from our mill partners, and providing new exciting options for your next project. Don’t forget to read about all the colors of the Brilliant Collection! We’d love your feedback and to hear how you would harness the power of these new brilliant colors!

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Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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The Bloom Collection: 3 Beautiful Styles Made with Zeftron nylon

The Bloom Collection won a Certificate of Excellence Award in 2012

This month we are taking a closer look at the award winning Bloom Collection from Aqua Hospitality made with Zeftron nylon. Utilizing Zeftron’s rich color palette and styling capabilities, each product in the collection offers striking organic patterns, coloration and texture. Last year the Bloom Collection received a Reader’s Choice Certificate of Excellence Award for the 2012 HA+D awards!

Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”

Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.

Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.

The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon

 

In addition to Zeftron nylon, an MBCD Cradle to Cradle^CM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.

The Bloom Collection: Just Leafy made by Aqua Hospitality with Zeftron nylon

“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.

The Bloom Collection: Pure Petal made by Aqua Hospitality with Zeftron nylon

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets

Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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We love Lemon! Part of the new Brilliant Collection

Josef Albers was a German-born American artist & educator whose work formed the basis of some of the most influential art education programs of the 20th century.

“Color is understood through experiences” – Josef Albers

Did you know that the color yellow is the easiest for the human eye to see? It’s no wonder that school buses and street signs are yellow. Our eyes are drawn to elements that are bright inside and out. That was the inspiration behind one of our newest color offerings: Lemon! 

According to an independent study on slideshare titled, “The Psychology of Color in an Interior Space”:  “Different shades of yellow convey different messages. A light yellow might bring warmth and softness… whereas a bright yellow might raise the emotional temperature and increase liveliness and encourage innovation.”

Yellow accents in The Archer New York’s Lobby- captured during the recent Interior & Sources Hotel Bus Tour that Zeftron nylon sponsored.

Although bright interior colors have not always been readily applied in schools, offices and public spaces, yellow and colors within this family are catching on according to HOK, a global design, architecture, engineering and planning firm. HOK says: “smart organizations understand their primary goal is to enhance the performance of their people.”  Yellow, the firm says, is a color that “makes people feel clear-headed and alert, allowing for clear thinking for decision making.”

Who doesn’t want that?!

Imagine the possibilities when you add a bright color like Lemon to your next project. You can customize a beautiful, highly styled carpet for your next interior with pops of color such as Lemon and completely change the feel of the space.

What would you do with Lemon accents in your next space?

The Brilliant Collection from Zeftron nylon

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About the Brilliant Collection: 

Zeftron nylon’s new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire

For more information please contact Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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