Carpet Tips, Encore Hospitality, Hospitality, Mill Partners, Zeftron nylon

Encore Hospitality Carpet Introduces the Allure Collection

12 Broadloom Styles Made with Zeftron® Nylon Feature Innovative Design and Superior Performance

 Encore Hospitality Carpet, a hospitality division of Brumlow Mills, is introducing its Allure Collection, an attractive array of 12 highly designed broadloom styles made with Zeftron nylon. The new collection features innovative textures, colors and large and small pattern sizes. It meets both the style and performance needs for a variety of hospitality environments.

 

affinity_cognac_s3
Affinity in Cognac
anatta_shitake_s12
Annata in Shitake

A bold departure from many of today’s flooring options, the Allure Collection is aesthetically distinguished by its sense of the unexpected. Some products feature large geometric patterns and others have smaller, more traditional grid styles. The beauty includes the illusion of no repeat patterning. Colors seem to indiscriminately fade in and out, appearing and reappearing with different intensity. The weathered, distressed appearance, provides added visual intrigue. 

 

Nine contemporary colorways are available with hues ranging from rich tans and deep browns to subtle greys and intense yellows.

enchant_palomino_s8
Enchant in Palomino

“With more than 100 standard options to choose from, the Allure Collection can help designers make a unique design statement for virtually any hospitality project or space they might be working on,” said Encore Hospitality Carpet President Richard Heaver.

The dynamic styling elements of the collection are made possible through Encore’s state-of-the-art Infinity manufacturing technology, and Zeftron’s solution dyed nylon 6 with superior styling, performance and recyclability advantages for commercial carpet products.

Allure products are perfect for guest rooms and public areas, including corridors, meeting rooms, ballrooms, lobbies and dining areas.

Designers can begin the process of creating the perfect carpet for their project at the Encore website: www.encorehospitalitycarpet.com.  Select patterns, colorize your designs and see how your carpet would look in a three-dimensional room scene. You can also download the room scene, as well as a color swatch, the colorways and a spec sheet to a PDF document.


About Encore Hospitality Carpet

A family owned and operated carpet manufacturer since 1981, Encore’s commitment to the latest manufacturing capabilities, processes and procedures allows customers more flexibility in providing innovative, design-oriented carpet products for Public Space and Guest Room applications. Encore is poised to service both large and small projects competitively. For more information, please visit www.encorehospitalitycarpet.com.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes in 120 proven colors.  All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. For more information, visit www.zeftronnylon.com

Blog, Designers, Hospitality, Zeftron nylon

Hotel Design: Time for Innovation from the Floor Up

As hotels continue to upgrade their interiors with eye-catching items such as unique artwork, highly decorative lighting and inspirational custom carpets, the trend toward better technology integration continues as well. Hotels undertaking these initiatives are out to set themselves apart from the competition, while also creating highly memorable experiences for their customers.

starwood-hotel-keyless-smartphone-bluetooth-lock-entryWhat’s happening in the world of Hotel Design? A recent Buzzfeed article titled “The Hotel Industry’s Race To Escape The Dinosaur Age” addresses one of the current struggles of the Hotel world: technology. Features like mobile booking, keyless check-in, and customer operated kiosks in the lobby bring old hotels into the new age. The article got us thinking. Technology isn’t the only thing hotels should update to join this century. Changing the check-in experience for customers will lead to redesigning the lobby. This is an opportunity to update all aspects of your hotel design.

Screenshot 2015-02-25 15.09.55In the article Ryan Meliker, a senior analyst at MLV & Co, says “large hotel chains tend to conduct a major overhaul just once every seven years.” That’s not hard to believe considering the logistics of a major design overhaul. It is shocking to think that interiors that were “in-style” or “on-trend” seven years ago still exist in most hotels. Carpet has a distinct advantage because it can be easily removed and a new design theme can be added with less interruption of the hotel’s business.

Newer interiors, like updated technology, especially appeal to younger professionals who travel.  This includes millennials who know what they want, compare hotels online, read reviews and take to the internet to voice concern and displeasure more than any other group. (Photos of Hotel Design Magazine from 2008).

Hotels that want toScreenshot 2015-02-25 15.12.43 attract more travelers, gain repeat customers and generate more word-of-mouth buzz must frequently update their interiors. These updates need to be sensitive to the design, functionality and technology trends which are often driven by the “next generation” of customers while considering the context of the property’s brand. The opportunity for carpet in the millennial quest for a unique and authentic hotel, lies in its ability to be custom designed more easily than other furnishings.

Generally speaking, today’s interior design aesthetic is cleaner, integrates bolder color choices and features highly decorative finishes. Designers working on hospitality projects can achieve stunning, memorable and customer-centric design looks when specifying the right commercial carpet.  Whether it’s a custom product or a running line, carpets made with Zeftron nylon range from sleek, to delicate floral designs, to bright and modern. With a custom carpet, you can achieve virtually any look you desire.

We recently helped the Embassy Suites Nashville at Vanderbilt upgrade their more than 200 rooms. This project proves that even established big-name hotels can make significant changes on a property-by-property basis. The end result is a beautiful fresh space.

Zeftron Nylon Embassy Suites Nashville

We encourage you to Make A Design Statement with your next project and leave a lasting impression on your guests.


Related article: Recently we looked at how employers have a better chance at hiring and retaining talent with better workplace design.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Bandelier made with Zeftron Nylon

Zeftron nylon is proud to work with a mill partner who values sustainability. BOLYU Contract was named “Environmental Supplier of the Year” by Home Depot, and they use renewable energy in all commercial facilities to meet manufacturing needs. One of the beautiful carpets made by BOLYU with Zeftron nylon is Bandelier.

Screenshot 2015-01-15 15.12.53

Product Specifications:

Construction: Tip Sheared Loop
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd.
Width: 12 feet
Pattern Repeat: 1.8″ W x 2.13″ L
Installation: Broadloom

Screenshot 2015-01-15 15.11.50

 

Pairing outstanding durability with enduring beauty, Zeftron nylon makes a perfect high-performance
partner to high-intensity commercial spaces. Bandelier can transform commercial spaces and is both functional and stylish.

Zeftron nylon means style—pure and simple. High-performance, fully recyclable nylon that is a beautiful
tool of the design trade.

 

Bandelier is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.

Screenshot 2015-01-15 15.14.56

To find other Bolyu styles made with Zeftron Nylon please reference our Carpet Searchtool: the Zeftron Style Guide.

Click here to contact a Bolyu rep. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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About BOLYU Contract

BOLYU Contract is the commercial carpet division of Beaulieu of America which was founded in 1978. Today it is one of the largest privately held flooring producers in North America. Originally established to manufacture area rugs, the company invested in yarn extrusion in 1981 becoming the first manufacturer in the carpet and rug industry to produce their own yarn. The company then diversified into tufting carpet (under the brands of BOLYU and Aqua Hospitality Carpets), establishing the factory known today as Beaulieu Commercial in Chatsworth, GA.

About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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Zeftron Nylon is Cradle to Cradle Certified Silver

Zeftron nylon is proud to be Cradle to Cradle Certified(TM) Silver
Zeftron nylon is proud to be Cradle to Cradle Certified(TM) Silver

Zeftron Nylon is the only commercial nylon of its kind to be a Cradle to Cradle Certified(TM) Silver yarn product available to carpet manufacturers. Zeftron nylon is a proven environmentally responsible yarn system that is 100 percent closed-loop recyclable at the end of its useful life. Backed by constant research and product innovation, all Zeftron nylon yarns come standard with a minimum 25 percent recycled content in every color.

Zeftron nylon is Cradle to Cradle Certified(TM) Silver because of the use of environmentally safe and healthy materials, design for material reutilization, use of renewable energy and energy efficiency, efficient use of water and maximum water quality associated with production, and instituting strategies for social responsibility.

Pre-Dyed Fiber

“We have always worked to make a product that leaves little or no environmental footprint,” said Tim Blount, business leader for Zeftron nylon. “Every decision regarding manufacturing, product attributes and complete life cycle responsibility work towards this goal, from manufacturing only nylon 6 products to our simple to use commercial carpet recycling program, 6ix Again. We will continue to bring innovation to the marketplace as an industry leader in closed-loop manufacturing and recycling.”


The Cradle to Cradle Products Innovation Institute, a non-profit organization, administers the Cradle to Cradle Certified™ Product Standard, which was gifted to the Institute by its Founders, William McDonough and Dr. Michael Braungart, in 2010.


Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Blog, Brilliant Collection, Zeftron nylon

Brilliant Colors In Design: Hot Pink & Lime Green

We recently toured the Novatel Times Square on the Interiors & Sources NYC Hotel Bus Tour. We were given a behind-the-scenes look at Novatel with designer Sara Duffy from Stonehill & Taylor who walked us through the bold expressive space.

The lobby of the Novatel Hotel in NYC is bright and expressive!
The lobby of the Novatel Times Square in NYC is bright and expressive!

As you can see, the creative and strategic use of color and creative lighting are the main focus of this lobby space. When a guest arrives they are excited, drawn to various elements around the room and they feel energized! That is the power of design.

We want to help you create a space that engages and leaves a lasting impression. That is why we created the Brilliant Collection​, made up of seven highly vibrant colors. We’re discussing these exciting new colors individually, and we look forward to hearing how you will incorporate them in your upcoming projects.

A Hint of Lime

Did you know that Green is the most seen color in the world (Independent Study: The Psychology of Color in an Interior Space). Green helps to sooth and encourage mental relaxation.

A lime can add a punch of citrus and acid to cooking. Limes can change the entire taste of a recipe with just a little squeeze! Why not add something that powerful to your next project. The addition of Zeftron nylon’s newest colors in the Brilliant Collection give every project that something extra that they need.

The Brilliant Collection
The Brilliant Collection

Liven it up with Hot Pink

Design firm Chrissis & Company Interiors recently made the statement that the use of pink has risen in popularity and that “pink – in general is just hot.” We agree!

Our new colors are designed to meet the needs of designers in a color conscious world. We are watching the trends, listening to feedback from our mill partners, and providing new exciting options for your next project. Don’t forget to read about all the colors of the Brilliant Collection! We’d love your feedback and to hear how you would harness the power of these new brilliant colors!


Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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2014, Aqua Hospitality Carpets, Awards, Hospitality, Zeftron nylon

The Bloom Collection: 3 Beautiful Styles Made with Zeftron nylon

The Bloom Collection won a Certificate of Excellence Award in 2012
The Bloom Collection won a Certificate of Excellence Award in 2012

This month we are taking a closer look at the award winning Bloom Collection from Aqua Hospitality made with Zeftron nylon. Utilizing Zeftron’s rich color palette and styling capabilities, each product in the collection offers striking organic patterns, coloration and texture. Last year the Bloom Collection received a Reader’s Choice Certificate of Excellence Award for the 2012 HA+D awards!

Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”

Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.

Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.

The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon

 

In addition to Zeftron nylon, an MBCD Cradle to CradleCM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.

The Bloom Collection:  Just Leafy made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Just Leafy made by Aqua Hospitality with Zeftron nylon
“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.
The Bloom Collection:  Pure Petal made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Pure Petal made by Aqua Hospitality with Zeftron nylon

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

Find Zeftron nylon online:

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2014, Designers, Interiors&Sources, Mill Partners, Pacificrest, Zeftron nylon

Interiors & Sources NYC Hotel Bus Tour

The Showroom of Lighting by Gregory during the Interiors & Sources NYC Hotel Tour
The Showroom at Lighting by Gregory

Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.

The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.

We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.

Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.

The rooftop of the Refinery Hotel in NYC
The rooftop of the Refinery Hotel in NYC

There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.

The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.

Designers take note of the lighting and design of the Novatel lighting
Designers take note of the lighting and design of the Novatel hotel

After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.

Photo by Interiors & Sources of the Archer Lobby
Photo by Interiors & Sources of the Archer Lobby

Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.

A guest room at The Archer Hotel NYC
A guest room at The Archer Hotel NYC

Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.

The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.

As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.

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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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