Blog, Designer’s Select, Designers, Zeftron nylon

Shades of Grey in the “Designer Select” Collection

Designer Select Colors
The “Designer Select” Collection, new from Zeftron nylon in 2015

Last week we announced the latest addition to our expansive color palette, the “Designer Select” Collection. It is the second new collection from Zeftron in the last year. We also debuted the Brilliant Collection in 2014. While the Brilliant Collection is vibrant and bold, the “Designer Select” Collection contains subdued, nuanced and base shades that can easily be incorporated for use in running line products or custom carpet creations.

These cool colors range from a deep charcoal grey to sterling silver.  When designing commercial carpet this collection can help you create multiple tiers of color and more intricate designs with shading effects.

Add Drama with Charcoal  

Charcoal drawing
Picasso Standing Female Nude, 1910

Charcoal has been used since ancient times as a drawing material and pigment. The word “charcoal” evokes images of sharp edges, deep shadows and masterfully created pieces of art. With this color designers can easily add an element of drama to their design or create a more defined pattern.

Keep it cool with metallics

Both the Sterling and Metallic Bronze options from this collection are soft, cool and bring to mind beautiful elements in nature. In design, metal can play a huge role in bringing the whole aesthetic together. Bronze or silver can provide an excellent contrast or complement when paired with other, more traditional colors like blue, grey or green. Industrial-looking in some applications, bronze and silver can also be seen as an element of refinement, as they hold precious metal qualities.

What are the applications for the “Designer Select” Collection?

Cool neutrals are soothing and can help subdue emotion, while blues are calming and relaxing.  We’ve referenced several articles on color psychology in the past, and we continue to see design publications discuss the importance of color in hospitality settings.

These colors are suited for healthcare environments, guest room interiors at hotels, or high stress work environments.

We can’t wait to see what you will create with the “Designer Select” Collection. Our Marketing Specialists are here to help you find a carpet with the right design, construction and aesthetics desired for a specific end-use area or project.


Contact Us

If you would like more information about the “Designer Select” Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn

“Designers Select”
2014, Blog, Designer’s Select, Zeftron nylon

You Told Us and We Listened: Introducing Zeftron’s New “Designers Select” Colors

Designers Select logoWe are constantly seeking input from designers about our colors. Through our first national “Color Survey” you were able to vote online to tell us what colors you wanted to see added to our color palette.

After reviewing your votes and working with our coloration experts, we are pleased to announce our new “Designers Select” Collection! The eight new colors

subtly yet inherently reflect a sense of optimism with each color boasting its own unique and distinctive character. Colors range from an organic earth tone to a complex gray that offer a touch of boldness.

The colors can be used in a variety of ways, either as primary or accent colors for carpets designed for the hospitality, corporate, retail, education…or any commercial interior.

The new Designers Select Collection comes on the heels of our recently introduced Brilliant Collection, an assortment of seven highly vibrant colors that can add a dash of energy or excitement.

“Designers Select”

The new colors are perfect complements to our existing colors and brings our overall color palette to 120.  But more importantly, they provide more choices, options and inspiration for the commercial carpet you envision. These new collections also underscore our commitment to listening and responding to designers and marketplace needs.

Each color is rigorously tested to Zeftron’s exacting standards to ensure premium color consistency.  And, like all Zeftron yarns, the new colors contain a minimum of 25 percent recycled content. They are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

An electronic color swatch of the Designers Select Collection, Brilliant Collection and all of our colors is available for download by clicking here. 

More information and inspiration is available at our website.

We want to hear from you.  What do you think of these new colors? How might you use them in an upcoming project?


Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn

Blog, Brilliant Collection, Zeftron nylon

Brilliant Colors In Design: Hot Pink & Lime Green

We recently toured the Novatel Times Square on the Interiors & Sources NYC Hotel Bus Tour. We were given a behind-the-scenes look at Novatel with designer Sara Duffy from Stonehill & Taylor who walked us through the bold expressive space.

The lobby of the Novatel Hotel in NYC is bright and expressive!
The lobby of the Novatel Times Square in NYC is bright and expressive!

As you can see, the creative and strategic use of color and creative lighting are the main focus of this lobby space. When a guest arrives they are excited, drawn to various elements around the room and they feel energized! That is the power of design.

We want to help you create a space that engages and leaves a lasting impression. That is why we created the Brilliant Collection​, made up of seven highly vibrant colors. We’re discussing these exciting new colors individually, and we look forward to hearing how you will incorporate them in your upcoming projects.

A Hint of Lime

Did you know that Green is the most seen color in the world (Independent Study: The Psychology of Color in an Interior Space). Green helps to sooth and encourage mental relaxation.

A lime can add a punch of citrus and acid to cooking. Limes can change the entire taste of a recipe with just a little squeeze! Why not add something that powerful to your next project. The addition of Zeftron nylon’s newest colors in the Brilliant Collection give every project that something extra that they need.

The Brilliant Collection
The Brilliant Collection

Liven it up with Hot Pink

Design firm Chrissis & Company Interiors recently made the statement that the use of pink has risen in popularity and that “pink – in general is just hot.” We agree!

Our new colors are designed to meet the needs of designers in a color conscious world. We are watching the trends, listening to feedback from our mill partners, and providing new exciting options for your next project. Don’t forget to read about all the colors of the Brilliant Collection! We’d love your feedback and to hear how you would harness the power of these new brilliant colors!


Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn

2014, Aqua Hospitality Carpets, Awards, Hospitality, Zeftron nylon

The Bloom Collection: 3 Beautiful Styles Made with Zeftron nylon

The Bloom Collection won a Certificate of Excellence Award in 2012
The Bloom Collection won a Certificate of Excellence Award in 2012

This month we are taking a closer look at the award winning Bloom Collection from Aqua Hospitality made with Zeftron nylon. Utilizing Zeftron’s rich color palette and styling capabilities, each product in the collection offers striking organic patterns, coloration and texture. Last year the Bloom Collection received a Reader’s Choice Certificate of Excellence Award for the 2012 HA+D awards!

Zeftron Nylon’s Business Leader Tim Blount said “This award further validates Zeftron’s proven ability to provide the essential yarn offerings to allow our mill partner design teams to create highly styled products for the discerning hospitality market.”

Introduced in September 2012, Bloom’s three styles – Flora, Pure Petal and Just Leafy – feature six colorways ranging from neutral earth tones to natural brights, Zeftron’s color palette creates multiple tiers of colors and intricate shading effects. “Designers and specifiers of hospitality products will find a lot to love about Bloom,” said Aqua Hospitality Carpets Director of Marketing Cathy Mansour.

Perfect for virtually any hospitality environment such as guestrooms, lobby areas or corridors, the collection also provides the best in environmental attributes.

The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Flora made by Aqua Hospitality with Zeftron nylon

 

In addition to Zeftron nylon, an MBCD Cradle to CradleCM certified product that comes standard with a minimum of 25 percent recycled content, each Bloom tile product is backed with Aqua’s revolutionary Nexterra carpet tile backing system. Nexterra is made from 40 percent post-consumer recycled content. Additionally, all Aqua cushion contains 70 percent pre-consumer recycled content and 30 percent post-consumer recycled content. Specification of Bloom products can contribute towards LEED credits, and the products are eligible for reclamation and recycle at the end of their useful lifecycle.

The Bloom Collection:  Just Leafy made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Just Leafy made by Aqua Hospitality with Zeftron nylon
“Bloom is about discovering the unforeseen beauty of something simple when looking at it from a different perspective. In this case, it’s about taking natural elements such as a leaf, a petal or a flower and viewing them through x-ray technology. When you do this, you notice that no two leaves, petals or flowers are the same, and this creates a sense of wonder and element of surprise,” said Aqua Hospitality Carpets Designer Koren Sinnock, who played the lead role in creating the collection.
The Bloom Collection:  Pure Petal made by Aqua Hospitality with Zeftron nylon
The Bloom Collection: Pure Petal made by Aqua Hospitality with Zeftron nylon

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn

Blog

We love Lemon! Part of the new Brilliant Collection

Josef Albers was a German-born American artist & educator whose work formed the basis of some of the most influential art education programs of the 20th century.

“Color is understood through experiences” – Josef Albers

Did you know that the color yellow is the easiest for the human eye to see? It’s no wonder that school buses and street signs are yellow. Our eyes are drawn to elements that are bright inside and out. That was the inspiration behind one of our newest color offerings: Lemon! 

According to an independent study on slideshare titled, “The Psychology of Color in an Interior Space”:  “Different shades of yellow convey different messages. A light yellow might bring warmth and softness… whereas a bright yellow might raise the emotional temperature and increase liveliness and encourage innovation.”

Photo by Interiors  and Sources of the Archer New York Lobby
Yellow accents in The Archer New York’s Lobby- captured during the recent Interior & Sources Hotel Bus Tour that Zeftron nylon sponsored.

Although bright interior colors have not always been readily applied in schools, offices and public spaces, yellow and colors within this family are catching on according to HOK, a global design, architecture, engineering and planning firm. HOK says: “smart organizations understand their primary goal is to enhance the performance of their people.”  Yellow, the firm says, is a color that “makes people feel clear-headed and alert, allowing for clear thinking for decision making.”

Who doesn’t want that?!

Imagine the possibilities when you add a bright color like Lemon to your next project. You can customize a beautiful, highly styled carpet for your next interior with pops of color such as Lemon and completely change the feel of the space.

What would you do with Lemon accents in your next space?

The Brilliant Collection from Zeftron nylon
The Brilliant Collection from Zeftron nylon

About the Brilliant Collection: 

Zeftron nylon’s new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire

For more information please contact Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn

2014, Blog, Brilliant Collection, Zeftron nylon

Introducing Electric Blue: Part of Zeftron Nylon’s Brilliant Collection

Last week we announced our new Brilliant Collection. Comprised of seven highly vibrant colors, the Brilliant Collection adds to our already amazing palette. This week we are taking a look at the first of these colors, Electric Blue. 

Blue is a color based in nature that has some powerful emotions tied to it. According to The Colour Affects System of applied color psychology, blue is associated with cool, calm, water and renewal. Historically in design blue has been the color of the elite, the regal, and it can be found abundantly in upscale European luxury hotels and homes.

Westin Excelsior Rome
Westin Excelsior Rome

How can you amp up a color that already has such a decided place in design? Make it electric.

Introducing Electric Blue, one of 7 new colors offered by Zeftron Nylon’s Brilliant Collection.  Electric Blue brings energy and brightness to a space. It sets off other elements in a room and is a great compliment to classic colors.

The idea of electric blue nylon fiber incorporated into a custom carpet brings classic luxury into the modern age and is perfect for hospitality, corporate or other interiors environments. Reminiscent of the resent color forecasting by Color marketing Group, we believe that through collaborating with our mill partners and crowdsourcing via the 2013 Zeftron Color Survey, Electric Blue is on-trend.

Brilliant Collection
Brilliant Collection

The seven colors of the Brilliant Collection are:  Hot Pink, Lemon, Brilliant Orange, Lime, Electric Blue, Bay Blue and Raspberry Wine. These colors were designed to harmonize with Zeftron’s other colors and perfectly complement Zeftron’s existing base shades.  Each proven color, including those in our metallic and vibrant hospitality collections, is a clear saturated hue making for unlimited color possibilities.

The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

“We think designers will enjoy playing with these new colors to add more fun, energy and creativity to the carpets they envision for their projects,” said Zeftron Nylon Business Leader Tim Blount.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn

2014, Blog, Brilliant Collection, Designers, Hospitality, Mill Partners, Zeftron nylon

Zeftron Introduces New Brilliant Collection

Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.

Zeftron nylon introduces the new Brilliant Collection
Zeftron nylon introduces the new Brilliant Collection

Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

The seven colors of the Brilliant Collection are:

  • Hot Pink
  • Lemon
  • Brilliant Orange
  • Lime
  • Electric Blue
  • Bay Blue
  • Raspberry Wine
The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

What Makes This Collection So Great? Marketplace Input & Collaboration!!

Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!

What else can you look forward to?

We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!

Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn