Interiors & Sources NYC Hotel Bus Tour

The Showroom of Lighting by Gregory during the Interiors & Sources NYC Hotel Tour
The Showroom at Lighting by Gregory

Have you ever wondered how an upscale hotel design happens? This week Zeftron nylon and our mill partner PacifiCrest had the opportunity to co-sponsor an educational tour of luxury hotels in New York City.

The Interiors & Sources designer-led NYC Hotel Bus Tour provided a small group of accomplished designers the opportunity to take in some of the city’s newest and most decadent hotels while learning about the design from the firms who created the space.

We began our Manhattan luxury outing at the Lighting by Gregory display space. It was an impressive view of the “Trends in Hospitality Lighting.” The breakfast there was amazing and it was a great way to get to know some of the reps from firms we’ve worked with in-person.

Next we visited The Refinery, and were treated to a behind the scenes look at the rooftop bar presented by Stephanie Liu with Stonehill & Taylor. She spoke about embracing the industrial and raw esthetic.

The rooftop of the Refinery Hotel in NYC
The rooftop of the Refinery Hotel in NYC

There is a rustic greenhouse feel to the space. Lush greenery & the sound of water bring the outdoors in to guests.

The Refinery guest rooms, entry and lobby juxtaposed that rustic feel perfectly. These spaces are sophisticated, classic and clean.

Designers take note of the lighting and design of the Novatel lighting
Designers take note of the lighting and design of the Novatel hotel

After our walkthrough of the Refinery, we were treated to lunch and a presentation at Novotel located in the heart of Manhattan, by Sara Duffy with Stonehill & Taylor. The electric feel of Times Square flows right into the lobby of this modern hotel! From the lighting to the art, every detail was an exciting new discovery.

Photo by Interiors & Sources of the Archer Lobby
Photo by Interiors & Sources of the Archer Lobby

Our next stop was Archer New York, presented by Glen Coben of Glen & Co. The lobby evokes industrial elegance inspired by the 1940’s Garment District with exposed brick and steel, dotted with Chesterfield-style sofas and menswear inspired fabrics.

A guest room at The Archer Hotel NYC
A guest room at The Archer Hotel NYC

Guest rooms featured wood floors, exposed brick headboard walls and floor-to-ceiling windows.

The entire tour inspired and enlightened our team. We love seeing beautiful spaces and hearing about the designer’s process. A few topics that stood out to us were: how designers are able to optimize the footage of small guest rooms, identify the lasting trends in the design of luxury hotel properties, the creation of public spaces that create a sense of “separate togetherness,” and creating a cohesive aesthetic through fabric lighting and art.

As a co-sponsor, we were just as inspired by the presentations and magnificent hotels we visited as the designers. It was truly a fun and educational day! Thank you to our friends at Interiors & Sources for putting on such a great event, and to the designers who attended for all the great feedback. We look forward to working with you all very soon.

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If you would like more information about Zeftron, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Custom Carpets- Part Two: Easier Than You Think!

By Julie Baird @Juliembaird

Last week we talked with PacifiCrest Senior Designer Julie Baird about the basics of custom carpets. This week Julie discusses the various options, processes and tools available to designers for developing the custom carpet they envision.

Q.  What are the options for achieving a custom carpet?

At PacifiCrest we offer a multitude of ways to achieve a custom look.  Designers can use our “Custom Color” program with one of our running lines or they can work with us to develop a complete “Custom Construction” product.

Q.  How does your “Custom Color” running line work?

PacifiCrest can match colors to best create the custom carpet you need.
PacifiCrest can match colors to best create the custom carpet you need.

This is a great solution for designers looking to make a custom statement in a quick and efficient way.  For a 100-yard minimum, we can match any color and turn around a custom color strike off in two days.  Designers can provide us with a specific Pantone color or send us fabric samples or paint swatches for the color they want.  Our dye lab then creates a formula that matches to their color.

After the order is placed, we can deliver the finished carpet in five days.  This turnaround is just as fast as ordering a quick-ship product and often times faster than a typical running line product.

Q.  How does your “Custom Construction” work?

All custom construction projects must meet a 400-1,000-yard minimum.  Once this requirement is met, we look at all the needs for the specific job.  We determine what nylon is required, as well as what construction type and weight would meet the performance and design needs of the project.  A good starting point for a custom construction is thinking about a variation of a running line product.

The beauty of custom construction is that during the process we do several things to engineer the carpet to specific standards.  For example, we can:

  • Make the product lighter weight to value engineer, or we can add weight to increase performance
  • Create a solution-dyed version of a piece-dyed product to meet specific and/or different design requirements
  • In some cases, we can manufacture a tip-sheared version of a loop product to create a different look
  • Take an existing construction and create a different pattern

Custom Construction is a great solution for a larger project where a signature look is desired.  It can also be an effective way to meet a particular end-use or value engineer a product.

The PacifiCrest sample machine
New state of the art tufting machine.

Q.  How would a designer start the custom process with PacifiCrest?

A custom project starts with the designer’s sales rep who works as a liaison between the designer and PacifiCrest.  Our rep writes up a custom request form, which gets entered into our product development system.  If the request is for a Custom Color running line, it goes straight to our dye lab experts.

If the request is for Custom Construction, it will come to our design department where we will draw the custom pattern first and/or determine the construction.  It will then go through our strike off department where we have sample machines that will tuft and finish a sample to be submitted for the designer’s approval.

Q.  Does PacifiCrest have any specific tools or resources to help designers through this custom process?

Absolutely!  As a boutique mill that specializes in custom carpets, our goal is to make the custom process as simple and efficient as possible.

CAD renderings give designers the ability to create custom patterns
CAD renderings give designers the ability to create custom patterns

One great tool is our CAD renderings.  CAD renderings provide us the ability to add logos, create patterns and establish the exact colors a designer requires.  Utilizing this tool can save time and money and ensure that the finished product is exactly what the designer envisioned.

Additionally, our newest product, 42nd Street, is a great tool for custom color.  I like to call it a “coloring box” since it is a 42 oz. cut pile product in 72 colors.  The architect folder contains three additional solid-color texture products.  Designers can simply select a texture and a color.  If we do not have the exact color a designer is looking for, we can match to it.  This palette gives designers a great starting place.

We are also developing a tool designers can use for Custom Construction products that require carpets made with a solution dyed nylon.  We’re pleased to be partnering with Zeftron on this.  The “kit” will contain several items, including two samples that demonstrate the feel and construction of the carpet from our new tufting machines.   The kit provides a starting place for designers to begin a Custom Construction – designers can choose a pattern and colors.  From there we can create a CAD rendering or a tufted sample.

The PacifiCrest-Zeftron custom kit provides a starting place for designers to begin a Custom Construction
The PacifiCrest-Zeftron custom kit provides a starting place for designers to begin a Custom Construction

Q. What else would like to add?

Designers should not be afraid to do custom.  A custom product is an excellent option for today’s commercial interiors industry where more and more clients not only want an exceptional look, but one that is also uniquely distinct.

That being said, it’s important designers work with a mill that has the experience and capabilities to make custom carpets.  PacifiCrest has a long history of being a custom carpet mill.  We take pride in meeting the custom requirements of any project with highly styled products at value price points and excellent service.  Our goal is to be a diverse supplier that can provide unique solutions to all market segments.

This year we have invested heavily in new state of the art tufting technology to further support our custom capabilities.  We now have more capabilities than ever before to achieve unlimited pattern and color flexibility.


For more information about PacifiCrest, please visit http://www.pacificrest.com

To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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Custom Carpets- Part One: Understanding The Basics

PacifiCrest Senior Designer Julie Baird
PacifiCrest Senior Designer Julie Baird

By Julie Baird @Juliembaird

A custom-designed carpet can be an excellent solution for designers looking to create a signature space.  In part one of this two-part blog, PacifiCrest Senior Designer Julie Baird provides designers several tips to keep in mind when thinking about creating a custom carpet for their project.

Q.  Let’s start with the basics.  When would a designer want to choose a custom design over a running line?

There are several reasons.  First and foremost, a custom carpet is a great way to make a project unique or add a signature design style.  An example is when an organization wants to incorporate its colors or even its logo into the design of the carpet. A custom carpet works really well in a college or university setting where you’re trying to drive school spirit.  It could also be great for a fun corporate environment, think Google.  Actually, it can work for any market segment where a designer wants to make a design statement.

Additionally, depending on the physical dimensions of the space or the requirements of the flooring surface, a running line simply may not be the best solution. If a designer can envision it, a custom carpet can make it a reality.

Q.  What are the challenges or drawbacks to a custom product?

The biggest challenge is usually determining which construction and yarn system will best meet the project’s requirements.  This process can be complex depending on design intent.  However, we can typically make these determinations pretty quickly.  In our system, doing a custom color is not much different than ordering a standard product.  Often we can deliver custom products more quickly than competitors can deliver running line products.

Zeftron offers colors that can make your custom carpet come to life
Zeftron offers colors that can make your custom carpet come to life

Q.  Does a custom carpet allow a designer to add more sustainability or performance characteristics to the finished product?

Yes. For example, most healthcare jobs require a solution-dyed yarn like Zeftron nylon because they demand high performance and colorfast properties.  Between our mill’s capabilities and that of our partners like Zeftron nylon, we can deliver a product to the exact specifications the designer desires.

Q.  What do designers need to keep in mind before embarking on a custom design process?

It’s essential designers consider these key elements before starting down the path of a custom designed product:

  • Budget – Have a flooring budget in place
  • Yardage – Know the amount of yards for the flooring space you want covered
  • Market Segment – Identify the market: hospitality, education, corporate, healthcare, etc.
  • Application – Know where the carpet will be used and how much traffic it will endure
  • Lighting – Understand how much sunlight the carpet will be subjected to
  • Desired Design Aesthetic or Style – Tell us your design vision for the carpet
  • Colors – Let us know the colors you’re considering
PacifiCrest is one of Zeftron's Mill Partners
PacifiCrest is one of Zeftron’s Mill Partners

Check back soon for Part Two where Julie will discuss the options and tools available to designers to see a custom carpet through to completion. For more information on Pacificrest visit their website www.pacificrest.com

Contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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