“Designers Select”
2014, Blog, Designer’s Select, Zeftron nylon

You Told Us and We Listened: Introducing Zeftron’s New “Designers Select” Colors

Designers Select logoWe are constantly seeking input from designers about our colors. Through our first national “Color Survey” you were able to vote online to tell us what colors you wanted to see added to our color palette.

After reviewing your votes and working with our coloration experts, we are pleased to announce our new “Designers Select” Collection! The eight new colors

subtly yet inherently reflect a sense of optimism with each color boasting its own unique and distinctive character. Colors range from an organic earth tone to a complex gray that offer a touch of boldness.

The colors can be used in a variety of ways, either as primary or accent colors for carpets designed for the hospitality, corporate, retail, education…or any commercial interior.

The new Designers Select Collection comes on the heels of our recently introduced Brilliant Collection, an assortment of seven highly vibrant colors that can add a dash of energy or excitement.

“Designers Select”

The new colors are perfect complements to our existing colors and brings our overall color palette to 120.  But more importantly, they provide more choices, options and inspiration for the commercial carpet you envision. These new collections also underscore our commitment to listening and responding to designers and marketplace needs.

Each color is rigorously tested to Zeftron’s exacting standards to ensure premium color consistency.  And, like all Zeftron yarns, the new colors contain a minimum of 25 percent recycled content. They are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

An electronic color swatch of the Designers Select Collection, Brilliant Collection and all of our colors is available for download by clicking here. 

More information and inspiration is available at our website.

We want to hear from you.  What do you think of these new colors? How might you use them in an upcoming project?


Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

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Blog, Brilliant Collection, Zeftron nylon

Brilliant Colors In Design: Hot Pink & Lime Green

We recently toured the Novatel Times Square on the Interiors & Sources NYC Hotel Bus Tour. We were given a behind-the-scenes look at Novatel with designer Sara Duffy from Stonehill & Taylor who walked us through the bold expressive space.

The lobby of the Novatel Hotel in NYC is bright and expressive!
The lobby of the Novatel Times Square in NYC is bright and expressive!

As you can see, the creative and strategic use of color and creative lighting are the main focus of this lobby space. When a guest arrives they are excited, drawn to various elements around the room and they feel energized! That is the power of design.

We want to help you create a space that engages and leaves a lasting impression. That is why we created the Brilliant Collection​, made up of seven highly vibrant colors. We’re discussing these exciting new colors individually, and we look forward to hearing how you will incorporate them in your upcoming projects.

A Hint of Lime

Did you know that Green is the most seen color in the world (Independent Study: The Psychology of Color in an Interior Space). Green helps to sooth and encourage mental relaxation.

A lime can add a punch of citrus and acid to cooking. Limes can change the entire taste of a recipe with just a little squeeze! Why not add something that powerful to your next project. The addition of Zeftron nylon’s newest colors in the Brilliant Collection give every project that something extra that they need.

The Brilliant Collection
The Brilliant Collection

Liven it up with Hot Pink

Design firm Chrissis & Company Interiors recently made the statement that the use of pink has risen in popularity and that “pink – in general is just hot.” We agree!

Our new colors are designed to meet the needs of designers in a color conscious world. We are watching the trends, listening to feedback from our mill partners, and providing new exciting options for your next project. Don’t forget to read about all the colors of the Brilliant Collection! We’d love your feedback and to hear how you would harness the power of these new brilliant colors!


Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

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2014, Blog, Brilliant Collection, Designers, Hospitality, Mill Partners, Zeftron nylon

Zeftron Introduces New Brilliant Collection

Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.

Zeftron nylon introduces the new Brilliant Collection
Zeftron nylon introduces the new Brilliant Collection

Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

The seven colors of the Brilliant Collection are:

  • Hot Pink
  • Lemon
  • Brilliant Orange
  • Lime
  • Electric Blue
  • Bay Blue
  • Raspberry Wine
The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

What Makes This Collection So Great? Marketplace Input & Collaboration!!

Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!

What else can you look forward to?

We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!

Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

Find Zeftron nylon online:

Website

Find us on Facebook

Follow us on Twitter

Connect with us on LinkedIn