Zeftron Introduces New Brilliant Collection

Zeftron nylon is pleased to introduce its new Brilliant Collection comprised of seven highly vibrant colors. The new colors bring more styling options that add a dash of energy or excitement to a hospitality, corporate or other commercial interiors project. The collection gives our mill partner designers and commercial designers even greater options and inspiration for creating or specifying the commercial carpet product you desire.

Zeftron nylon introduces the new Brilliant Collection
Zeftron nylon introduces the new Brilliant Collection

Like all Zeftron yarns, the new colors are solution-dyed, contain a minimum of 25 percent recycled content and are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

The seven colors of the Brilliant Collection are:

  • Hot Pink
  • Lemon
  • Brilliant Orange
  • Lime
  • Electric Blue
  • Bay Blue
  • Raspberry Wine
The 7 colors of the Brilliant Collection
The 7 colors of the Brilliant Collection

What Makes This Collection So Great? Marketplace Input & Collaboration!!

Zeftron nylon listens to our mill partners and designers who we meet in the field. The Brilliant Collection is a result of input from the in-house design teams of our mill partners and from hundreds of designers across the country through our 2013 Color Survey. We asked. You answered. We listened!

What else can you look forward to?

We will share new blog posts over the next few weeks exploring the colors of the Brilliant Collection. Check back soon for more details!

Zeftron will soon introduce nine new base shades to its color palette! We will share more information about these new colors soon.

Contact Us

If you would like more information about the Brilliant Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Chanterelle Made with Zeftron Nylon

A hallway with Chanterelle in Beaujolais.
A hallway with Chanterelle in Beaujolais.

This week’s featured carpet is Chanterelle made by our mill partner Aqua Hospitality. With it’s beautiful leafy pattern Chanterelle would be a perfect selection for hotel properties and luxury resort facilities.

Aqua Hospitality Carpets Director of Marketing Cathy Mansour says “Our goal is to research, develop and manufacture interesting and inspiring carpet products for the hospitality market segment.” 

Chanterelle installation in a guest room.
Chanterelle installation in a guest room.

 

Product specifications:

Construction: Tip Sheared Loop
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd. 
Width: 12 feet
Pattern Repeat: 24″ w x 24″ 
 
 
 
 

Chanterelle is available in nine colors: Burgundy, Bordeaux, Beaujolais, Champagne, Chardonnay, Merlot, Sauvigon, Pinot Noir, and Zinfindel.

 

Chanterelle is available in 9 colors.
Chanterelle is available in 9 colors.

To see other Aqua Hospitality styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide. Click here to contact Aqua Hospitality. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

About Aqua Hospitality Carpets
Aqua Hospitality Carpets uses a collaborative approach for creating unique and distinctive products for multiple hospitality settings by leveraging the strength, stability and expertise of its parent company, Beaulieu Group, LLC. As the number one carpet only manufacturer in the United States, Beaulieu is a world leader in the innovation, styling, manufacturing and distribution of carpets for the Hospitality, Commercial and Residential market segments. A vertically integrated organization, Beaulieu manufactures and produces its own carpet fibers, Type 6 nylon and Polyester, its own carpet backings and is a pioneer in environmentally responsible manufacturing practices and processes. From concept to completion, Aqua Hospitality offers a thorough understanding of the market to provide the expertise needed in all areas of carpet design, manufacturing and project solutions. From mid- to upper-end hotel properties, timeshares, condominiums and luxury resort facilities, Aqua can assist in developing the experience needed for both business and leisure travelers.
 
About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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Custom Carpets- Part One: Understanding The Basics

PacifiCrest Senior Designer Julie Baird
PacifiCrest Senior Designer Julie Baird

By Julie Baird @Juliembaird

A custom-designed carpet can be an excellent solution for designers looking to create a signature space.  In part one of this two-part blog, PacifiCrest Senior Designer Julie Baird provides designers several tips to keep in mind when thinking about creating a custom carpet for their project.

Q.  Let’s start with the basics.  When would a designer want to choose a custom design over a running line?

There are several reasons.  First and foremost, a custom carpet is a great way to make a project unique or add a signature design style.  An example is when an organization wants to incorporate its colors or even its logo into the design of the carpet. A custom carpet works really well in a college or university setting where you’re trying to drive school spirit.  It could also be great for a fun corporate environment, think Google.  Actually, it can work for any market segment where a designer wants to make a design statement.

Additionally, depending on the physical dimensions of the space or the requirements of the flooring surface, a running line simply may not be the best solution. If a designer can envision it, a custom carpet can make it a reality.

Q.  What are the challenges or drawbacks to a custom product?

The biggest challenge is usually determining which construction and yarn system will best meet the project’s requirements.  This process can be complex depending on design intent.  However, we can typically make these determinations pretty quickly.  In our system, doing a custom color is not much different than ordering a standard product.  Often we can deliver custom products more quickly than competitors can deliver running line products.

Zeftron offers colors that can make your custom carpet come to life
Zeftron offers colors that can make your custom carpet come to life

Q.  Does a custom carpet allow a designer to add more sustainability or performance characteristics to the finished product?

Yes. For example, most healthcare jobs require a solution-dyed yarn like Zeftron nylon because they demand high performance and colorfast properties.  Between our mill’s capabilities and that of our partners like Zeftron nylon, we can deliver a product to the exact specifications the designer desires.

Q.  What do designers need to keep in mind before embarking on a custom design process?

It’s essential designers consider these key elements before starting down the path of a custom designed product:

  • Budget – Have a flooring budget in place
  • Yardage – Know the amount of yards for the flooring space you want covered
  • Market Segment – Identify the market: hospitality, education, corporate, healthcare, etc.
  • Application – Know where the carpet will be used and how much traffic it will endure
  • Lighting – Understand how much sunlight the carpet will be subjected to
  • Desired Design Aesthetic or Style – Tell us your design vision for the carpet
  • Colors – Let us know the colors you’re considering
PacifiCrest is one of Zeftron's Mill Partners
PacifiCrest is one of Zeftron’s Mill Partners

Check back soon for Part Two where Julie will discuss the options and tools available to designers to see a custom carpet through to completion. For more information on Pacificrest visit their website www.pacificrest.com

Contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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Structure made with Zeftron Nylon

Earlier this month we highlighted Metal Edge by our mill partner Bloomsburg Carpet Industries. This week we present the the second pattern in their Tuva Looms brand: Structure.

Structure made with Zeftron nylon

Both broadloom woven carpets are made with Zeftron nylon. Zeftron 6 fiber is a fully renewable carpet fiber that offers not only style and performance, but the carpet is recyclable at the end of its life.

Structure is available in seven complementary colors: Corrugated, Leaden, Gunmetal, Core, Foundry, Chain Mail and Plow.

Woven on Bloomsburg’s double heddle velvet looms, this product is available in 12 foot broadloom. Structure features a 49 ounce face weight.

Structure comes in 7 colors
Structure comes in 7 colors

Bloomsburg Carpet’s VP of Sales, Jim Cody says “Metal Edge and Structure are the result of great design, great tooling and a highly versatile fiber system from Zeftron nylon.”  Cody continued, “Architects and designers will not only appreciate the appealing look of these styles, but also their ability to perform extremely well in virtually any commercial setting.”

“Bloomsburg’s ability to create innovative, stylish, and performance-driven products makes partnering with them a pleasure” says Tim Blount of Zeftron.

For samples or sales questions, architects, designers and specifiers can contact a Bloomsburg Carpet agent in their area by visiting http://www.bloomsburgcarpet.com/agents or calling 800-575-8084. For general questions and further information about Zeftron® nylon call 800-652-9964.

5 Questions with Zeftron’s Richard Radke

Zeftron nylon has been providing a premium nylon 6 product to the commercial marketplace for more than 40 years. In addition to providing a superior product, we also provide education and guidance on carpet specification to the design community.  This is done through our Zeftron nylon Field Representatives located in key markets throughout the country.  In this post, Tim Blount, Zeftron nylon’s Business Leader, talks with Marketing Specialist Richard Radke about his role with Zeftron nylon.

Tim: Thanks for taking the time to share with our readers. First, can you describe what you do in your role as Marketing Specialist at Zeftron nylon?

Richard: Essentially, I’m a resource to help specifiers and designers make educated choices about the floor covering options they have available.  Designers are bombarded with tons of information from manufacturers, but they have little time to fully digest all that is being presented.  My role, along with our Zeftron Field Reps, is to provide information about carpet and its various components, including the nylon.  We can discuss important aspects such as carpet construction, performance, stain resistance, colorfastness, environmental attributes, maintainability and warranty protection.  We can also answer questions about our mill partner’s product collections, pricing, as well as their styling capabilities and color options.

Tim:  How does your background enable you to help A&D professionals better understand the importance of Zeftron nylon in a commercial carpet product?

Richard: I have a degree in interiors and worked as a designer before joining Zeftron.  During my 20 years with Zeftron, I’ve been in constant contact with the design community.  Whether through one-on-one meetings, CEU presentations, lunch and learns, product presentations or attending industry events like NeoCon, my goal is to stay connected to what designers need in a commercial carpet product.

Zeftron Marketing Specialist Richard Radke (left) at a recent event for architects and designers in Chicago.
Zeftron Marketing Specialist Richard Radke (left) at a recent event for architects and designers in Chicago.

Tim: What are some of the more common issues you help resolve or address in your role?

Richard: Designers have so many options when it comes to a flooring choice today.  Oftentimes, designers want to know whether they should specify a carpet or hard surface product.  From a design standpoint, carpet remains an excellent and versatile solution.  The richness of color, shading, texture and styling of a carpet product is exceptional.  But beyond design, a carpet product offers multiple other benefits — superb acoustics, strong slip-resistance, excellent performance/durability and easy maintenance.  In addition, it is well documented how far carpet manufacturers have come in creating environmentally friendly products. Our nylon, for example, contains a minimum of 25 percent recycled content and can contribute to LEED credits.  Finally, carpet products are very competitively priced.

Tim: If there are architects and designers who are not aware of your role, what’s their reaction after they meet you?

Richard: When architects and designers learn about my role, they realize that I am not selling a product directly to them, since that is done through our mill partners.  Because of this, I become a resource of information to them; I can help answer their questions which might range for the very technical to the very simple.  I can take them through the carpet specification process and work with them to identify the kind of flooring solution that is best for their client and the project they are working on.

Tim: What’s the best thing about your job?

Richard: Having been a designer, I really enjoy the creative process and being able to participate in the design process is still fun.  I also enjoy working with designers who have never specified a product with our nylon before.  It is satisfying to know that I can be a resource, helping them make a decision that is best for them based on their client, their budget and their project.  Zeftron’s tagline is “Delivering More,” and I like to think that through my role and our Field Reps we can do just that for the design community.