Carpet Tips, Encore Hospitality, Hospitality, Mill Partners, Zeftron nylon

Encore Hospitality Carpet Introduces the Allure Collection

12 Broadloom Styles Made with Zeftron® Nylon Feature Innovative Design and Superior Performance

 Encore Hospitality Carpet, a hospitality division of Brumlow Mills, is introducing its Allure Collection, an attractive array of 12 highly designed broadloom styles made with Zeftron nylon. The new collection features innovative textures, colors and large and small pattern sizes. It meets both the style and performance needs for a variety of hospitality environments.

 

affinity_cognac_s3
Affinity in Cognac
anatta_shitake_s12
Annata in Shitake

A bold departure from many of today’s flooring options, the Allure Collection is aesthetically distinguished by its sense of the unexpected. Some products feature large geometric patterns and others have smaller, more traditional grid styles. The beauty includes the illusion of no repeat patterning. Colors seem to indiscriminately fade in and out, appearing and reappearing with different intensity. The weathered, distressed appearance, provides added visual intrigue. 

 

Nine contemporary colorways are available with hues ranging from rich tans and deep browns to subtle greys and intense yellows.

enchant_palomino_s8
Enchant in Palomino

“With more than 100 standard options to choose from, the Allure Collection can help designers make a unique design statement for virtually any hospitality project or space they might be working on,” said Encore Hospitality Carpet President Richard Heaver.

The dynamic styling elements of the collection are made possible through Encore’s state-of-the-art Infinity manufacturing technology, and Zeftron’s solution dyed nylon 6 with superior styling, performance and recyclability advantages for commercial carpet products.

Allure products are perfect for guest rooms and public areas, including corridors, meeting rooms, ballrooms, lobbies and dining areas.

Designers can begin the process of creating the perfect carpet for their project at the Encore website: www.encorehospitalitycarpet.com.  Select patterns, colorize your designs and see how your carpet would look in a three-dimensional room scene. You can also download the room scene, as well as a color swatch, the colorways and a spec sheet to a PDF document.


About Encore Hospitality Carpet

A family owned and operated carpet manufacturer since 1981, Encore’s commitment to the latest manufacturing capabilities, processes and procedures allows customers more flexibility in providing innovative, design-oriented carpet products for Public Space and Guest Room applications. Encore is poised to service both large and small projects competitively. For more information, please visit www.encorehospitalitycarpet.com.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes in 120 proven colors.  All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. For more information, visit www.zeftronnylon.com

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New Video Showcases Zeftron’s History and Advantages

Have you seen the new Zeftron video? This is the first of several educational videos Zeftron is planning for the design community and its mill customers.

The short video, aptly titled “An Introduction to Zeftron,” provides a brief overview of Zeftron nylon. You will see how Zeftron can be a resource by providing information and tools on the unique benefits of carpet made with Zeftron nylon.

There are four main points in the video that show how Zeftron is unique in the marketplace as a brand that provides:  

  1.  An Unmatched Premium Product
  1.  Superior Color Quality
  1.  A Wide Array of Educational Resources
  1.  Inspirational Design Tools

Taken together, no other nylon brand delivers more advantages to the design community and its mill partners. Watch video our video and get to know Zeftron nylon!

Blog, Bolyu, Global Furniture, Zeftron nylon

Zeftron, BOLYU & Global Furniture Present An Evening of Mugshots & Martinis

On March 24th, Zeftron’s A&D Specialist Chelsey Wolf co-hosted an evening of design alongside BOLYU and Global Furniture. The event, a celebration of spring and new product launches from all three manufacturers, was attended by 40 guests at the Global showroom on Park Avenue in New York City.  The theme for the evening,martini“Mugshots & Martinis”, added an element of entertainment to the event. Designers from Gensler, Frank & Marcotullio, Environetics, A Square Design, Stonehill & Taylor, Yabu Pushelberg, H2M, Meridian Design, and Perkins Eastman were in attendance.

Attendees enjoyed a signature Mugshot Martini while viewing product samples from BOLYU, Zeftron Nylon, and furniture from Global. An expert cosmetic artist gavecomplimentary makeup applications before guests were treated to professional headshots playfully dubbed “mugshots.”  Attendees were thrilled about the opportunity to have professional makeup 2photographs taken for the purpphoto M&Mose of updating their LinkedIn profiles.

Zeftron and BOLYU displayed custom carpet samples, along with running line styles, using Zeftron’s solution-dyed nylon carpet fiber.  Zeftron’s pom chain, exhibiting our full complement of 120 saturated colors, was shown to give designers azeftron sense of the vast color range offered with our product.

It was a wonderful and enjoyable evening.  We’re happy we could share product information, while also meeting new faces and catching up with some familiar ones.

M&M

A big ‘thank you’ to everyone who came out! We look forward to future events like this one where we can partner with complementary businesses to jointly introduce innovative and exciting product to the industry in a format that is both relaxed and engaging. Until next time – cheers!

Blog, NeoCon

Two Trends from NeoCon 2015

More than 700 exhibitors packed the Merchandise Mart for NeoCon 2015
More than 700 exhibitors packed the Merchandise Mart for NeoCon 2015

For three days the commercial interiors design industry was fixed on the annual NeoCon Trade Show held in Chicago June 15-17. We were there exploring some of the new products and trends. Here’s our take on two of the most intriguing trends that stood out to us.

J+J Flooring Group’s F-Stop product brings a splash of color to any interior.
J+J Flooring Group’s F-Stop product brings a splash of color to any interior.

Bold Colors – From chairs to carpet, the seemingly unbridled use of bold, fun and vibrant colors continues. This is most likely an expression of an upbeat economy. But it’s also a reflection of how corporate environments can use color to create energy and intrigue, while also supporting their brand. We especially noticed J+J Flooring Group’s new F-Stop product from its Filtered Effects collection.

This infusion of color underscores the importance of our recently introduced Brilliant Collection, an accumulation of seven highly vibrant colors that can bring more styling options for hospitality, corporate or virtually any other commercial interiors projects.

bently
Bentley Mills introduced several products that can work in multiple commercial sectors

Cross-Over Products – The trend toward more “cross over” products that can serve multiple markets continues. We were especially enthralled with Bentley’s High Score™ and Multi Play™ products from the mill’s Arcade Legend™ Collection. According to the company, the products “pair bold-scale pattern with random, overall textured pattern….and the complex integration of color introduces a metallic element – a bonus for interiors looking for bold style with a touch of bling.” The intriguing patterns and the “touch of bling” means the products could “cross over” — working just as well in a corporate office as in a hospitality environment.

On a related side note, Zeftron will soon be introducing its new Reflective Elements Collection. Using colors that have reflective qualities, this high luster collection can add elegance, depth, richness and sophistication to virtually any commercial carpet product.

We welcome your thoughts! What stood out to you at this year’s NeoCon?

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Looking for LEED v4 Credits? Zeftron® nylon Can Help!

As everyone in the commercial specifying industry knows, LEED remains the preeminent green building certification program that recognizes best-in-class sustainable building strategies and practices.

Zeftron’s goals are aligned with LEED

LEED v4 is the latest rating system available to architects, designers and building owners seeking to achieve LEED status for their projects or buildings.  There are six basic categories – as well as an Innovation in Design and a Pilot Credit category — where credits can be obtained.

Navigating the intricacies of LEED v4 may be challenging.  However, knowing how Zeftron nylon can contribute to LEED credits is easy.  We have developed a new brochure that lists areas of opportunities where LEED credits can be earned when a commercial carpet is specified with Zeftron nylon yarns.

Zeftron nylon contributes to LEED credits through these primary ways:

  • Cradle to Cradle V3 Certified
  • Recycled Content (25% PI)
  • 100% Recyclable (Closed Loop/Fully Renewable)
  • Zeftron nylon’s 6ix Again® Recycling Take-Back Program
  • Carpet with Zeftron nylon meets the CRI’s Green Label Plus requirements for indoor air quality
  • Zeftron nylon can provide mill partners with nylon 6 environmental impact data, which can be used for achieving an EPD for a finished product

Sustainable building and design is more important than ever. Let Zeftron nylon help you get the LEED credits you deserve for your green projects and buildings.

Feel free to download our Zeftron LEED Brochure and use it as a reference guide when specifying commercial carpet.

For questions or assistance specifying products made with Zeftron nylon, contact Richard Radke, Zeftron National Marketing Manager at Richard.radke@zeftron-nylon.com or Tim Blount, Zeftron Business Leader, at timothy.blount@shawinc.com.

Masland Hospitaltiy, Mill Partners

Custom Masland Carpet made with 100% Zeftron nylon: Installation in Senior Living Facilities

Commercial carpet products made with Zeftron nylon can be found in the world’s most stylish hotels, airports and universities across the country. We are excited about our latest installation in two upscale senior living facilities.

RLPS Interiors, a firm with extensive experience in the senior living market, was charged with designing the interiors of two facilities serving senior patients and residents. RLPS needed a carpet that would not only provide a warm and inviting aesthetic, but also match the client’s overall design concept.

This unique project required a custom carpet product. RLPS reached out to our mill partner, Masland Hospitality for a solution. Starting with stock patterns from Masland Hospitality, the designers altered the patterns slightly to make them more accommodating to the needs of the residents at each facility and then applied custom colors using Zeftron nylon colors.

Color was a key factor for the project. Senior Interior Designer Derek Perini felt Zeftron’s sophisticated color palette stood out above other nylon options.  “We preferred Zeftron due to the richness of the colors available” he said. Zeftron is also a fully renewable nylon and contains a minimum of 25 percent recycled content in every color.

In total, more than 7,000 square yards of carpet were specified for the facilities covering corridors, elevators, hallways, lobbies and other common areas.
In total, more than 7,000 square yards of carpet were specified for the facilities covering corridors, elevators, hallways, lobbies and other common areas.

Utilizing Masland Hospitality’s Tapistron technology, the carpet features rich earth-toned colors and elegant patterns. The result is a perfectly matched flooring product that meets both the facilities’ and the client’s desired design concept.


Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Hotel Design: Time for Innovation from the Floor Up

As hotels continue to upgrade their interiors with eye-catching items such as unique artwork, highly decorative lighting and inspirational custom carpets, the trend toward better technology integration continues as well. Hotels undertaking these initiatives are out to set themselves apart from the competition, while also creating highly memorable experiences for their customers.

starwood-hotel-keyless-smartphone-bluetooth-lock-entryWhat’s happening in the world of Hotel Design? A recent Buzzfeed article titled “The Hotel Industry’s Race To Escape The Dinosaur Age” addresses one of the current struggles of the Hotel world: technology. Features like mobile booking, keyless check-in, and customer operated kiosks in the lobby bring old hotels into the new age. The article got us thinking. Technology isn’t the only thing hotels should update to join this century. Changing the check-in experience for customers will lead to redesigning the lobby. This is an opportunity to update all aspects of your hotel design.

Screenshot 2015-02-25 15.09.55In the article Ryan Meliker, a senior analyst at MLV & Co, says “large hotel chains tend to conduct a major overhaul just once every seven years.” That’s not hard to believe considering the logistics of a major design overhaul. It is shocking to think that interiors that were “in-style” or “on-trend” seven years ago still exist in most hotels. Carpet has a distinct advantage because it can be easily removed and a new design theme can be added with less interruption of the hotel’s business.

Newer interiors, like updated technology, especially appeal to younger professionals who travel.  This includes millennials who know what they want, compare hotels online, read reviews and take to the internet to voice concern and displeasure more than any other group. (Photos of Hotel Design Magazine from 2008).

Hotels that want toScreenshot 2015-02-25 15.12.43 attract more travelers, gain repeat customers and generate more word-of-mouth buzz must frequently update their interiors. These updates need to be sensitive to the design, functionality and technology trends which are often driven by the “next generation” of customers while considering the context of the property’s brand. The opportunity for carpet in the millennial quest for a unique and authentic hotel, lies in its ability to be custom designed more easily than other furnishings.

Generally speaking, today’s interior design aesthetic is cleaner, integrates bolder color choices and features highly decorative finishes. Designers working on hospitality projects can achieve stunning, memorable and customer-centric design looks when specifying the right commercial carpet.  Whether it’s a custom product or a running line, carpets made with Zeftron nylon range from sleek, to delicate floral designs, to bright and modern. With a custom carpet, you can achieve virtually any look you desire.

We recently helped the Embassy Suites Nashville at Vanderbilt upgrade their more than 200 rooms. This project proves that even established big-name hotels can make significant changes on a property-by-property basis. The end result is a beautiful fresh space.

Zeftron Nylon Embassy Suites Nashville

We encourage you to Make A Design Statement with your next project and leave a lasting impression on your guests.


Related article: Recently we looked at how employers have a better chance at hiring and retaining talent with better workplace design.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Blog, Designer’s Select, Designers, Zeftron nylon

Shades of Grey in the “Designer Select” Collection

Designer Select Colors
The “Designer Select” Collection, new from Zeftron nylon in 2015

Last week we announced the latest addition to our expansive color palette, the “Designer Select” Collection. It is the second new collection from Zeftron in the last year. We also debuted the Brilliant Collection in 2014. While the Brilliant Collection is vibrant and bold, the “Designer Select” Collection contains subdued, nuanced and base shades that can easily be incorporated for use in running line products or custom carpet creations.

These cool colors range from a deep charcoal grey to sterling silver.  When designing commercial carpet this collection can help you create multiple tiers of color and more intricate designs with shading effects.

Add Drama with Charcoal  

Charcoal drawing
Picasso Standing Female Nude, 1910

Charcoal has been used since ancient times as a drawing material and pigment. The word “charcoal” evokes images of sharp edges, deep shadows and masterfully created pieces of art. With this color designers can easily add an element of drama to their design or create a more defined pattern.

Keep it cool with metallics

Both the Sterling and Metallic Bronze options from this collection are soft, cool and bring to mind beautiful elements in nature. In design, metal can play a huge role in bringing the whole aesthetic together. Bronze or silver can provide an excellent contrast or complement when paired with other, more traditional colors like blue, grey or green. Industrial-looking in some applications, bronze and silver can also be seen as an element of refinement, as they hold precious metal qualities.

What are the applications for the “Designer Select” Collection?

Cool neutrals are soothing and can help subdue emotion, while blues are calming and relaxing.  We’ve referenced several articles on color psychology in the past, and we continue to see design publications discuss the importance of color in hospitality settings.

These colors are suited for healthcare environments, guest room interiors at hotels, or high stress work environments.

We can’t wait to see what you will create with the “Designer Select” Collection. Our Marketing Specialists are here to help you find a carpet with the right design, construction and aesthetics desired for a specific end-use area or project.


Contact Us

If you would like more information about the “Designer Select” Collection or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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“Designers Select”
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You Told Us and We Listened: Introducing Zeftron’s New “Designers Select” Colors

Designers Select logoWe are constantly seeking input from designers about our colors. Through our first national “Color Survey” you were able to vote online to tell us what colors you wanted to see added to our color palette.

After reviewing your votes and working with our coloration experts, we are pleased to announce our new “Designers Select” Collection! The eight new colors

subtly yet inherently reflect a sense of optimism with each color boasting its own unique and distinctive character. Colors range from an organic earth tone to a complex gray that offer a touch of boldness.

The colors can be used in a variety of ways, either as primary or accent colors for carpets designed for the hospitality, corporate, retail, education…or any commercial interior.

The new Designers Select Collection comes on the heels of our recently introduced Brilliant Collection, an assortment of seven highly vibrant colors that can add a dash of energy or excitement.

“Designers Select”

The new colors are perfect complements to our existing colors and brings our overall color palette to 120.  But more importantly, they provide more choices, options and inspiration for the commercial carpet you envision. These new collections also underscore our commitment to listening and responding to designers and marketplace needs.

Each color is rigorously tested to Zeftron’s exacting standards to ensure premium color consistency.  And, like all Zeftron yarns, the new colors contain a minimum of 25 percent recycled content. They are backed by Zeftron’s lifetime warranties for colorfastness, stain removal, wear and static control.

An electronic color swatch of the Designers Select Collection, Brilliant Collection and all of our colors is available for download by clicking here. 

More information and inspiration is available at our website.

We want to hear from you.  What do you think of these new colors? How might you use them in an upcoming project?


Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Bandelier made with Zeftron Nylon

Zeftron nylon is proud to work with a mill partner who values sustainability. BOLYU Contract was named “Environmental Supplier of the Year” by Home Depot, and they use renewable energy in all commercial facilities to meet manufacturing needs. One of the beautiful carpets made by BOLYU with Zeftron nylon is Bandelier.

Screenshot 2015-01-15 15.12.53

Product Specifications:

Construction: Tip Sheared Loop
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd.
Width: 12 feet
Pattern Repeat: 1.8″ W x 2.13″ L
Installation: Broadloom

Screenshot 2015-01-15 15.11.50

 

Pairing outstanding durability with enduring beauty, Zeftron nylon makes a perfect high-performance
partner to high-intensity commercial spaces. Bandelier can transform commercial spaces and is both functional and stylish.

Zeftron nylon means style—pure and simple. High-performance, fully recyclable nylon that is a beautiful
tool of the design trade.

 

Bandelier is available in thirteen colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Creek, Paradise Hills, Eagle’s Nest, Sweetwater and Black Mountain.

Screenshot 2015-01-15 15.14.56

To find other Bolyu styles made with Zeftron Nylon please reference our Carpet Searchtool: the Zeftron Style Guide.

Click here to contact a Bolyu rep. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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About BOLYU Contract

BOLYU Contract is the commercial carpet division of Beaulieu of America which was founded in 1978. Today it is one of the largest privately held flooring producers in North America. Originally established to manufacture area rugs, the company invested in yarn extrusion in 1981 becoming the first manufacturer in the carpet and rug industry to produce their own yarn. The company then diversified into tufting carpet (under the brands of BOLYU and Aqua Hospitality Carpets), establishing the factory known today as Beaulieu Commercial in Chatsworth, GA.

About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.

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