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How the Color Red Can Energize Your Design

The color red is one of the visual staples of our intentionally designed world (it’s a primary color!), yet it is also a highly powerful color that can create a multitude of feelings, depending on how it is utilized.

For example, to many, red represents energy and action. For others, it symbolizes romance, passion and glamour. It can elicit a sense of patriotism or religious devotion. Red can even represent anger or stress, depending on the setting.

In the wake of Valentine’s Day, when the color red is synonymous with the celebration of love, we’re taking a look at this highly emotional color and how it can be used in impactful ways in different commercial design applications.

Hospitality and Dining

Because of red’s association with energy, it can be an appropriate color choice for a hospitality environment that wants to express a sense of bold design. Bright pops of red can stimulate excitement among guests when paired with the right combination of furniture and decor. 

When utilizing red in a hospitality dining space, red can actually enhance appetite and conversation among guests. Designers often opt to include red booths or lighting accessories in restaurants for this reason. In more casual dining spaces, a bright red encourages excitement and fun; in high-end spaces, a dark red creates a feeling of intimacy and an enveloping atmosphere.

In a hotel setting, adding red elements to a lobby or guest room can result in a luxury look. Primary red carpets and draperies can elicit the feeling of “old hollywood” design when paired with retro furniture pieces and high-quality materials such as silk. Alternatively, an autumnal red can result in a natural, relaxing hotel design when paired with wood, metal and stone materials – especially when incorporating natural light and indoor / outdoor accessibility.

In particular, the addition of dark red in hospitality spaces is a major trend for 2020. As we identified in our Color Trends 2020 outlook report about which color combinations are going to be driving design this year, there is a renewed focus on rich, glamorous and bold color combinations that reflect the opulence of the Roaring Twenties. This combination includes regal reds, blues, and dashes of metallic colors that create a feeling  of high energy in hospitality environments.

Commercial Office Design

When it comes to an office or workspace setting, red is a visually stimulating color that can infuse energy and spark productivity, when used intentionally.

Many individuals may find the color red to be overbearing in an office space when used excessively – think all red walls in a small room. Because of this, designers will find success utilizing red as a pop of color in an otherwise neutral room. A bright red burst of color can include a red chair, small red accents in a wall paper, or a red picture frame – these can all be used to trigger a sense of much-needed energy during the day.

Red can also be utilized in concentrated spaces throughout an office to enhance team energy in group settings. A specific room in a commercial office with a focus on the color red can signal a shift in gears for those who enter from more neutral-toned rooms, creating a great space for collaboration, brainstorming and teamwork. 

Educational Design

Red is one of the most popular color options for use in educational spaces. Red’s energizing nature is a great way to encourage physical activity and excitement. In the sports arena of educational institutions, red can be found in locker rooms, gyms and stadiums. Because it pairs well with natural colors such as wood, it’s also a great color addition for a space that relies heavily on this material such as a basketball court.

Red is also regarded as one of the most reliable colors to use in a classroom setting, due to its ability to stimulate the brain, spur action and even improve performance. In primary schools, combining a bright red with other bright colors such as blue, yellow and green can evoke a sense of playfulness that children find intriguing. In university applications, utilizing a dark red carpet or stadium seating can stimulate energy while enhancing concentration.

Are You Red-y To Use Red?

The color red is a highly versatile design tool that designers can harness to make their designs stand out from the rest. Whether it be a hospitality, office or an educational application, red’s many shades and strengths can be used to encourage certain emotions, activities or thought patterns within a space.

To learn more about how you can utilize different shades of red  in commercial carpet products, reach out to Zeftron!

And to download our Color Trends 2020 Report, click here!

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ZEFTRON’S COLOR TRENDS 2020 IS HERE!

What will be the colors driving commercial interior design in 2020?  We’ve got some answers!

We are proud to announce a new design inspiration resource for commercial interior designers and tastemakers: The Zeftron Color Trends 2020.

Our Color Trends 2020 is a compilation of major color themes emerging for the year ahead.  Curated from a variety sources, it offers designers a chance to explore, ponder and ultimately create new designs that are on point with the color trends soon to be taking place across office, hospitality and other commercial interior settings. This is sure to encompass interior design trends, including popular interior paint colors and carpet choices in 2020.

Here’s our color vision for the year ahead….

Country Comfort Collection – Defined by warm, natural and inviting hues, this color palette sets the tone for comfort, inspired by old world architecture and the warmth of rolling fields.  As residential design continues its influence on the contract market, these muted earth, wood and sunlight tones create spaces that feel more like home than a work environment.  

Eclectic Edge Collection – Glamorous, bold and exciting, this collection embodies the fearlessness in design that is pushing the boundaries today.  Reminiscent of the opulence of the Roaring Twenties, colors of the Eclectic Edge Collection are reflected in dashes of golds, metallics and regal reds and blues. The collection creates a sense of majesty and unbridled energy for hotel design and other hospitality environments.

Serenity Spa Collection – We need serenity in our fast-paced, deadline-driven, technology-fueled world.  The Serenity Spa Collection creates a sense of relaxation with harmonizing shades inspired by nature’s most serene destinations.  Soft blues, grays and greens bring pale blue skies, ocean breezes and open fields to life in this light and airy compilation. Colors within the Serenity Spa Collection are ideal for healthcare design and other spaces where calm, restoration, wellness and serenity are needed most.  

Download the Color Trends 2020 

We invite you to view the entire Color Trends 2020.  Our PDF booklet contains the three main color themes identified for 2020.  It also includes inspirational mood-board images, design ideas and tips, and the specific Zeftron colors that can bring your commercial design ideas to life!

Let your inspiration and creativity to flow free:  Download your free booklet here!

Explore More Color Resources 

As a premium nylon supplier for commercial carpet, we understand the critical role color plays in designing spaces – spaces that evoke emotion, connection and a strong sense of place.  We hope Color Trends 2020 ignites a creative spark to fuel design possibilities for commercial carpet made with Zeftron nylon.

Start the new decade off with a bang!  Access more color tools and design inspiration by visiting http://www.zeftronnylon.com

And let us know what you think of our Color Trends 2020.

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Zeftron Nylon Brings New Art-Inspired Encore Hospitality Carpet Collection to Life

Our mill partner, Encore Hospitality Carpet, debuted their new Montage Collection at this year’s Boutique Design New York. Inspired by art in its various forms, styles, and techniques, Montage consists of more than 30 new broadloom carpet designs in multiple colorways and patterns. Featuring the exceptional color quality for which Zeftron is known, and manufactured with Encore’s state-of-the-art Colorpoint and Infinity technologies, the collection offers sophisticated and contemporary styles for guest rooms, corridors, and public spaces.

A Masterful Collaboration

Encore’s product design team skillfully utilized Zeftron to bring its vision for the Montage Collection to life. Only Zeftron – with its complete color palette of more than 120 colors and its easy-to-use styling flexibility – could create the desired look of the collection. Montage’s patterns showcase an all-encompassing appreciation of art, from modern graphic structures to previously hidden, but now unearthed and discovered masterpieces. A truly unique mosaic of patterns and motifs, all designs within the collection incorporate elements of curated pieces obtained over time, displayed to inspire and be enjoyed by others.

Montage’s sophisticated color palette reflects a focus of warm greys and indigo. Some of the colors chosen from the Zeftron palette include Blue Stone, Midnight Orchid, Marshwood, Puritan Grey, Sand, and Cedar. The colors bring a mid-century modern aesthetic, combining a richness and masculinity with soft feminine touches from lighter earth tones. Accents of blush tones in both brick rusts and nude beiges highlight the designs with visual layering.

“While art might be one of the simplest ways to express creativity and individual expression, it is often the most impactful,” said Encore Hospitality Carpet Creative Director Lisa Herreth. “The Montage collection was designed to create comforting hospitality spaces, with plush, impactful carpet embellishing the environment. And, just like art, the patterns and motifs can be subtly incorporated into any commercial space as an alluring backdrop or can stand alone to make a bold, attractive statement. Whatever the need, Montage can serve as a designer’s muse.”

With its passion for the arts, Encore is donating a portion of each Montage style specified to The Dreaming Zebra Foundation, a public charity that provides art and music supplies to children and young adults throughout the world.

Personalization and Performance

Custom colorations are available to personalize the design scheme for virtually any hospitality and commercial space-based on desired aesthetic or budget.

The Montage styles are available in various ounce weights to suit a variety of project performance and budget requirements. Further, Zeftron backs all Montage styles containing Zeftron yarns with lifetime warranties. Montage products can also contribute to LEED points since Zeftron is an MBDC Cradle to Cradle certified brand that comes standard with a minimum of 25 percent recycled content in every color.

Designers wanting more information can visit the Encore website. And to learn more about the high-quality Zeftron colors that made the collection possible, visit our Colorline page.

 

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5 Unexpected Fall Colors to Inspire Your Next Design

As October creeps toward November, fall is in full force. Even in the South, where summer is reluctant to release its humid grip, the colors of the new season are beginning to emerge. And what colors! This change of season is one of nature’s most spectacular shows. The leaves change, shortening days soften the sun’s light, and approaching holidays put us all in a cozier mood. It’s the perfect inspiration for a design made to comfort and inspire feelings of warmth. But while browns, oranges, and reds may jump to mind when thinking of fall, there’s more to the season’s palette than these tried and true shades. Here are five less expected colors that fall has to offer.

Grass: For many, fall means football. And while your front lawn may be fading to a soft brown or yellow, in stadiums across America, fields both natural and artificial are showing their proud colors. Whether it’s high school games under the Friday night lights, college football Saturdays, or tailgating on Sunday, football fields are a big part of what makes fall special. And it allows us to hold onto this soothing natural shade a little longer before winter blots it out.

Regal Blue: As the year draws to a close and days grow shorter, darker skies greet us as we wake up in the morning and twilight approaches earlier in the evening. But rather than mourning the loss of daylight, celebrate the beautiful, deep blue that lends autumn a moody, even spooky air. This velvety shade adds an instantly lush vibe to any design that uses it.

Citrine: When you think of fall yellows, you might imagine deep golden hues that seem to glow from within or bright citrus shades with hints of orange. But the sun lighting these scenes has its own soft yellow light. It slips through clouds to fall on leaves drifting to the ground. It will grow even more pale as winter approaches. But for now its buttery beams are like Golden Hour all day long.

True Burgundy: While the turkey may steal the show at Thanksgiving, we have to highlight the most colorful dish on the holiday table: cranberry sauce. This lusciously saturated shade captures the mood of the season with rich undertones of red and purple. Add it to your next design for a pop of color that toes the line between intense and subtle.

Sundried: We couldn’t really talk about fall colors without some shade of orange or red, and this rusty color is the best of both worlds. It also perfectly taps into the trend of warmer colors that we’re seeing in design right now. It can easily stand out against beige or taupe neutrals or blend with other shades of red, orange, or yellow.

What are your favorite colors of the season? How do you like to incorporate them into your designs? Share with us in the comments and learn about Zeftron’s extensive range of colors here: http://www.zeftronnylon.com/Design/collections.aspx

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Zeftron Delivers More with Profile Booklet

Imagine holding in your hands the story of Zeftron nylon. What would that story include? Over 40 years of innovation, performance, and sustainability. Crisp, vibrant colors that help you bring your design vision to life. That’s what our recently created profile booklet is all about.

We’ve distilled it all into a booklet available as a download or physical copy to introduce designers and specifiers to Zeftron as well as to remind our trusted partners about the elements that make our yarn system unique. What you’ll find inside are the core pillars of our company that have stood the test of time.

Clear, Vibrant Colors

Our premium solution-dyed nylon is available in an extensive range of colors. So whatever you dream up for your design, there’s a Zeftron color to help bring it to life.

Performance

Carpets made with Zeftron nylon stand up to the toughest commercial environments. From hotels and conference centers to airports and corporate offices, Zeftron nylon fibers will remain vibrant and beautiful.

Sustainability

Zeftron nylon is fully Cradle to Cradle Certified™ and made with a minimum of 25 percent recycled content. We’re committed to sustainability and keeping carpet waste out of landfills so that our environment remains as beautiful as our product for generations to come.

Partnership

At Zeftron, we truly value our customers. So whether it’s creating a custom color to suit your unique project or standing behind our product with lifetime warranties, we’re here for you.

Want to learn more about Zeftron nylon? Download our profile booklet today. 

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The Top 5 Color Trends We Spotted at NeoCon 2019

For much of the country, June means the start of summer and all that brings: vacations, beach reads, and warmer temperatures. But in the contract design world, June means one thing: NeoCon. The annual convention is an opportunity to launch new products, celebrate inspired design, and forecast trends. We spent three whirlwind days in Chicago soaking up the sights and shades and we’ve sorted through it all to bring you what we believe are the biggest trends of the year.

Trend #1: Grayed Out Palettes

Millennial Pink has dominated modern color palettes for years with its soft, nearly neutral take on the bubblegum shade of decades past. Now, it seems that designers are applying the same treatment to other hues. We saw everything from blues to greens to oranges toned down with grays for a softer, more sophisticated feel. Even patterns got the gray treatment. Shades of charcoal, slate, and ash were shot through with brighter colors to give off a complex, textured feel.

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Trend #2: Saturated Colors

On the other end of the spectrum, some designers turned up the volume with saturated hues that popped against more neutral backgrounds. Many were laced with elements of white or gray for crispness, and bright shades formed focal points to highlight standout product design. Meanwhile, some designers went for all-out clashing, dipping into opposite sides of the color wheel for maximum contrast.

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Trend #3: Yellows and Oranges

Whether softened with gray tones or dialed all the way up, sunny shades of yellow and orange stole the show in many displays. Perhaps designers were inspired by Pantone’s summery choice of Living Coral for its 2019 color of the year. Or they could be looking ahead to the latest color of the moment: Gen Z Yellow. This color of the next big generation was in evidence in many booths, displacing its mellower predecessor, Millennial Pink. A few steps away on the color wheel, the oranges of 2019 tend towards rusty terracotta shades that pair well with the gray, taupe, and blond wood popular in many modern designs.

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Trend #4: Metallics

Trends always seem to go in cycles. So as we’ve seen the resurgence of midcentury-modern design and eighties and nineties styles in fashion, it was only a matter of time before the high-tech metallics of the early 2000s reappeared. And with the new millennium nearing its third decade, we might be seeing the first hint of this trend. The metallic elements at NeoCon 2019 ranged from subtle sheens and accents among the grayed-out palettes to coated fabrics that seemed to step straight out of sci-fi.

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Trend #5: Bauhaus is Back

With 2019 marking the 100th anniversary of the Bauhaus school’s founding, several designers paid homage to the original modernist movement. Geometric prints composed of primary colors evoked the back to basics aesthetic the movement espoused while softly colored versions and the prominence of plaid in many displays seemed to give a subtle nod to the style with an updated twist.

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As we move into the second half of the year, we’ll be bringing you our take on the rising trends we think will be prominent in future designs. What colors are you hoping will surge to popularity?

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Using Art to Create Sense of Place: 4 Color Palettes Inspired by Famous Paintings

As summer approaches and schools let out for the year, it’s time to start thinking about vacation. And while many will take the opportunity to enjoy beaches, theme parks, and camping sites, there’s another vacation attraction that will not only give you a break from the everyday but can also help inspire your next design. Whether you’re a regular at your local gallery or haven’t stepped foot inside an art museum since elementary school field trips, you should consider squeezing in some art appreciation to your upcoming vacation.

We’ve gathered four of the most famous paintings in the world to show you exactly why. The colors, texture, and movement of these masterpieces provide the perfect jumping off point for thinking about your next design. And each of these pieces beautifully lends itself to a different type of space or style.

Coffeehouse Chic: The Mona Lisa by Leonardo Da Vinci

Even if you’ve never set foot in the Louvre, you’ve probably admired the lit-from-within glow and enigmatic smile of Da Vinci’s master work. From the exquisite brushwork to the mystery surrounding its subject, The Mona Lisa has captivated art lovers for over 500 years. And the painting’s warm, earthy tones are the perfect inspiration for a cozy gathering space like a hotel coffee shop. Just looking at that color palette, we can almost smell the beans roasting already.

Flights of Fancy: Starry Night by Van Gogh

It’s easy to get lost in the swirling lights of Van Gogh’s most famous painting, and the surreal rendering of trees, hills, and churches invites viewers to imagine fantastical landscapes. Which is why it’s the perfect inspiration to draw on when designing for an airport or other transportation hub. The dreamy, dynamic quality of the strokes renders a vision in motion that echoes the racing clouds outside an airplane window or streaking landscape as a train races across the country.

Health and Harmony: Monet’s Water Lilies

Monet created over 200 paintings in his Water Lilies series and the massive canvases depicting the garden in his backyard decorate the walls of museums the world over. For decades, the artist returned to his garden, daubing meditative strokes onto canvas to create works that seem to move with the lazy flow of a pond. Water Lilies is wonderful inspiration for a healthcare design where its soothing colors and natural subject can help stressed staff and patients relax, leading to more positive outcomes.

Romantic Rendezvous: The Kiss by Gustav Klimt

There’s nothing quite as dynamic and electrifying as love and Klimt’s gold-toned rendering of a couple’s embrace perfectly captures the feeling. The discordant patterns of the man and woman meld with an almost glowing background until they become almost a single being. What could be better for inspiring the design of a luxurious honeymoon suite or romantic getaway spot? Vibrant greens and reds excite passion while warm golds and yellows will give guest all the warm and fuzzy feelings of a loving embrace.

Surprise, Delight, and Inspire: Edvard Munch’s The Scream

Edvard Munch’s disturbing work, commonly known as The Scream, may seem like an unlikely inspiration for a design but if you’ve ever felt the nearly electric shock of a great idea hitting you, then you know that inspiration isn’t always comfortable. And when we focus in on Munch’s palette for this work, we can easily see the seeds of an inspiring design. The shades of brown and black literally ground the viewer at the forefront of the piece as bright orange and dark blue create swirling movements like the machinations of a wild imagination. The orange becomes a focal point that draws our thoughts to less concrete and more innovative ideas, perfect for a corporate environment searching for the next game-changing strategy or product.

Have any of your designs been inspired by famous works of art? What’s your favorite painting? Let us know in the comments!