Carpet Tips, Encore Hospitality, Hospitality, Mill Partners, Zeftron nylon

Encore Hospitality Carpet Introduces the Allure Collection

12 Broadloom Styles Made with Zeftron® Nylon Feature Innovative Design and Superior Performance

 Encore Hospitality Carpet, a hospitality division of Brumlow Mills, is introducing its Allure Collection, an attractive array of 12 highly designed broadloom styles made with Zeftron nylon. The new collection features innovative textures, colors and large and small pattern sizes. It meets both the style and performance needs for a variety of hospitality environments.

 

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Affinity in Cognac
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Annata in Shitake

A bold departure from many of today’s flooring options, the Allure Collection is aesthetically distinguished by its sense of the unexpected. Some products feature large geometric patterns and others have smaller, more traditional grid styles. The beauty includes the illusion of no repeat patterning. Colors seem to indiscriminately fade in and out, appearing and reappearing with different intensity. The weathered, distressed appearance, provides added visual intrigue. 

 

Nine contemporary colorways are available with hues ranging from rich tans and deep browns to subtle greys and intense yellows.

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Enchant in Palomino

“With more than 100 standard options to choose from, the Allure Collection can help designers make a unique design statement for virtually any hospitality project or space they might be working on,” said Encore Hospitality Carpet President Richard Heaver.

The dynamic styling elements of the collection are made possible through Encore’s state-of-the-art Infinity manufacturing technology, and Zeftron’s solution dyed nylon 6 with superior styling, performance and recyclability advantages for commercial carpet products.

Allure products are perfect for guest rooms and public areas, including corridors, meeting rooms, ballrooms, lobbies and dining areas.

Designers can begin the process of creating the perfect carpet for their project at the Encore website: www.encorehospitalitycarpet.com.  Select patterns, colorize your designs and see how your carpet would look in a three-dimensional room scene. You can also download the room scene, as well as a color swatch, the colorways and a spec sheet to a PDF document.


About Encore Hospitality Carpet

A family owned and operated carpet manufacturer since 1981, Encore’s commitment to the latest manufacturing capabilities, processes and procedures allows customers more flexibility in providing innovative, design-oriented carpet products for Public Space and Guest Room applications. Encore is poised to service both large and small projects competitively. For more information, please visit www.encorehospitalitycarpet.com.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes in 120 proven colors.  All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. For more information, visit www.zeftronnylon.com

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New Video Showcases Zeftron’s History and Advantages

Have you seen the new Zeftron video? This is the first of several educational videos Zeftron is planning for the design community and its mill customers.

The short video, aptly titled “An Introduction to Zeftron,” provides a brief overview of Zeftron nylon. You will see how Zeftron can be a resource by providing information and tools on the unique benefits of carpet made with Zeftron nylon.

There are four main points in the video that show how Zeftron is unique in the marketplace as a brand that provides:  

  1.  An Unmatched Premium Product
  1.  Superior Color Quality
  1.  A Wide Array of Educational Resources
  1.  Inspirational Design Tools

Taken together, no other nylon brand delivers more advantages to the design community and its mill partners. Watch video our video and get to know Zeftron nylon!

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Zeftron, BOLYU & Global Furniture Present An Evening of Mugshots & Martinis

On March 24th, Zeftron’s A&D Specialist Chelsey Wolf co-hosted an evening of design alongside BOLYU and Global Furniture. The event, a celebration of spring and new product launches from all three manufacturers, was attended by 40 guests at the Global showroom on Park Avenue in New York City.  The theme for the evening,martini“Mugshots & Martinis”, added an element of entertainment to the event. Designers from Gensler, Frank & Marcotullio, Environetics, A Square Design, Stonehill & Taylor, Yabu Pushelberg, H2M, Meridian Design, and Perkins Eastman were in attendance.

Attendees enjoyed a signature Mugshot Martini while viewing product samples from BOLYU, Zeftron Nylon, and furniture from Global. An expert cosmetic artist gavecomplimentary makeup applications before guests were treated to professional headshots playfully dubbed “mugshots.”  Attendees were thrilled about the opportunity to have professional makeup 2photographs taken for the purpphoto M&Mose of updating their LinkedIn profiles.

Zeftron and BOLYU displayed custom carpet samples, along with running line styles, using Zeftron’s solution-dyed nylon carpet fiber.  Zeftron’s pom chain, exhibiting our full complement of 120 saturated colors, was shown to give designers azeftron sense of the vast color range offered with our product.

It was a wonderful and enjoyable evening.  We’re happy we could share product information, while also meeting new faces and catching up with some familiar ones.

M&M

A big ‘thank you’ to everyone who came out! We look forward to future events like this one where we can partner with complementary businesses to jointly introduce innovative and exciting product to the industry in a format that is both relaxed and engaging. Until next time – cheers!

Blog, Designers, Hospitality, Zeftron nylon, Zeftron Reps

Hospitality Outlook NEWH Atlanta 2016

 

richard 3By Zeftron®nylon’s Marketing Specialist Richard Radke

I recently attended a regional trade show that the NEWH Atlanta Chapter hosted in metro Atlanta. The event featured a Panelist Discussion to discuss the outlook of the hospitality industry. The panel was moderated by Michele Finn, President, Hospitality Media Group, and featured several Atlanta-based industry leaders, including:

  • Carlos Asensio, Project Manager, Noble Investment Group
  • Larry Carver, President, Carver & Associates
  • Alice Limer, Founding Principal & CEO, Fusion A.I. Design, Inc.
  • Mark Linch, SVP Project & Technical Services, Capella Hotel Group

richard 2All participants agreed that the outlook was good for 2016.  Mark had some reservations but Alice thought that since the last few years have been strong, orders would still be strong for ongoing projects in 2016.  At Zeftron we agree that renovations may be wrapping up but new brands and new concepts are moving forward.

Other key highlights from the panel discussion included:

  • Boutique concepts will continue to be important, even for senior living environments.
  • Technology, a huge factor in today’s hospitality industry, should not be the tail that wags the dog.  It should be used judiciously and should be proven so there are no surprises or failures during installations.
  • The desk is going bye-bye.  Younger people are not using the desks so commonly found in hotel rooms today; they are being re-thought with fold-away surfaces being considered.

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One interesting part of the session was when Michelle Finn asked each participant to name their favorite hotel.  Mark said Capella, but he admitted that he had an unbelievable experience at the 10-room Costa Rican Hotel Copa de Arbol.  I want to go! Who wants to join me?

 

Blog, Designers, Hospitality, Masland Hospitaltiy, Mill Partners, Zeftron nylon

Four Commercial Carpet Trends for 2016

These are exciting times for the commercial design industry.  New colors are constantly being introduced and applied in fresh and unexpected ways.  Innovative products – from seating to lighting to flooring — continue to inspire for their form and functionality.  The way we think about the spaces we work, live and play in continues to evolve.  In short, architects, designers, and manufacturers are all pushing the limits of what’s possible.  We are all rethinking the way in which people and products interact with their spaces.

So, what does this mean for commercial carpet products in the new year?  We have some thoughts!

Zeftron Poms
Zeftron offers colors that can make your custom carpet come to life

More Custom Colors and Carpets – Our carpet mill customers frequently ask for new and custom colors, and we are happy to oblige!  This trend is driven by product design teams and designers who realize that as the most abundant surface for any interior, carpet can play a major role in making a design statement.  Custom colors and customized carpets are crucial in making that design statement. Customization can help create a space that evokes a feeling or an experience.  As color experts for more than 40 years, we’re proud to be able to work hand-in-hand with our mill partners and designers to help them create the custom colors they desire.  

Zeftron nylon installationGreater Styling Versatility The “blending” of interior spaces continues.  Many offices today integrate a residential or homey feel to them.  Senior living spaces, while still traditional in many instances, are bringing in themes typically found in a hospitality setting.  This new reality requires manufacturers to think differently and develop crossover products that are versatile enough to work in many different end-use spaces. Fortunately, Zeftron nylon is a highly flexible fiber when it comes to styling.  Our fiber enables carpet manufacturers to create products with varying styles, patterns and colorways to easily work across multiple end-use spaces.  

Exceptional Performance – The more things change, the more they stay the same. Designers expect more from the products they specify today.  In addition to customization options and greater styling flexibility, they expect exceptional performance. Zeftron nylon is the only fiber brand that offers designers the piece-of-mind they need when it comes to performance.  Concerns about staining, color fading and wear become a non-factor when specifying a carpet made with Zeftron nylon.  

Cradle to Cradle

More Green –One could argue that having a sustainable product is a given in today’s marketplace. Yet sustainability should never be a given or an afterthought.  As a fully closed-loop recyclable nylon with a minimum of 25 percent recycled content in every color, Zeftron continues to be a responsible steward of the earth and its resources.  We see green not as a trend for 2016, but as a vital part of everything we do every single day, month and year.

We welcome your thoughts and comments.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Blog, Bolyu, Carpet Tips, Designers, Hospitality, Zeftron nylon

Three Questions with…Karen Martin, BOLYU Designer/Colorist

An occasional blog article series, “Three Questions With…” profiles designers, product developers, trend experts, colorists, arbiters of good taste and others who are shaping and influencing the commercial interiors industry.   
Q.  You’re currently working on integrating colors from the new Reflective Elements collection into new products for BOLYU.  Are the Reflective Elements colors part of a bigger trend you’re seeing in color these days?

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Pizzazz from BOLYU contains intriguing reflective and metallic type colors.

The metallic — and now reflective – color movement has been amazing to me.  It started several years ago, essentially in the fashion industry, and it’s taken many twists and turns over the years.  I would say that this movement is no longer a trend, it’s established.  In fact, we introduced a product called Pizzazz several years ago that had a metallic look to it.

Made with Zeftron nylon, it continues to be a popular product today.
I think everybody is looking for a sparkle or a shine.  Today we’re seeing different colors with the metallic or reflective effect that you might not have seen just a short while ago.  For example, we’re noticing bright colors in orange or even green being paired with a metallic color. This is striking and unique, and not something you would have seen in the recent past.

Gareth Pugh 2011
Pizzazz from BOLYU contains intriguing reflective and metallic type colors.

These colors present such a departure from what we were working with in the past.  They are so exciting when contrasted against the muted colors, dull lusters and matte finishes we saw prior.
Q.  How does the Reflective Elements collection help you in your role as a colorist/designer?

What’s great is that Zeftron has added more options for designers, which is what we need.  More options gives us an edge to be innovative, to address the now and to address the future.  Of course we also want to use colors that are not just trendy, but have longevity to them as well.  These colors give us that flexibility.

As a designer, I feel I can create almost anything.  You can create added texture, introduce more styling…or even create an element of surprise and uniqueness.  It’s a styling tool that has become very important to use. What’s more, Zeftron’s Reflective Elements collection works really well with its Brilliant Collection.

Zeftron is sitting on top of a really nice color package.  It shows that they are paying attention to what’s happening in the market.  Zeftron’s colors give designers the opportunity to make something their own.

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Q.  Where do you see the colors being used — corporate, hospitality, etc.?

For us, it’s across the board.  We’re using these colors in hospitality, corporate, senior living and health care.  I can’t tell you any product that I’m not working on now that does not have a reflective or metallic element to it.  I think that’s a reflection (no pun intended!) of just how important and popular these kinds of colors have become in virtually every commercial space.

About Karen Martin: Karen has been a Designer/Colorist with Beaulieu Commercial for more than 15 years. Her primary responsibilities include research of design and color trends and their application in commercial, education, and healthcare products for BOLYU and hospitality products for Aqua.  For more information, please visit http://www.bolyu.com

Contact Us: If you’re interested in learning more about the new Reflective Elements collection, please contact Zeftron Business Leader Tim Blount directly at timothy.blount@shawinc.com.

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Sierra made with Zeftron Nylon

Zeftron is proud of its history of sustainable achievements. We continue to innovate and find more ways to preserve and protect our earth’s limited resources and offer environmentally responsible choices for the marketplace. That’s one reason we love working with mill partners who value sustainability. BOLYU Contract was named “Environmental Supplier of the Year” by Home Depot, and they use renewable energy in all commercial facilities to meet manufacturing needs. One of the beautiful carpets made by BOLYU with Zeftron nylon is Sierra.

Screenshot 2015-09-24 10.24.03Product Specifications: 
Construction: Tip Sheared Scroll
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd.
Width: 12 feet
Pattern Repeat: 24” W x 14.25” L

Available in 13 colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Canyon, Paradise Hills, Eagle’s Nest, Sweetwater, Black Mountain

One use of BOLYU‘s Sierra made with Zeftron nylon is this installation featuring a custom version of Sierra at the Red Lobster corporate headquarters in Orlando.

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(All photos by Michael Riley & Chad Byerly Photography)

To find other Bolyu styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide.

Click here to contact a Bolyu rep. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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About BOLYU Contract

BOLYU Contract is the commercial carpet division of Beaulieu of America which was founded in 1978. Today it is one of the largest privately held flooring producers in North America. Originally established to manufacture area rugs, the company invested in yarn extrusion in 1981 becoming the first manufacturer in the carpet and rug industry to produce their own yarn. The company then diversified into tufting carpet (under the brands of BOLYU and Aqua Hospitality Carpets), establishing the factory known today asBeaulieu Commercial in Chatsworth, GA.

About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.