Carpet Tips, Encore Hospitality, Hospitality, Mill Partners, Zeftron nylon

Encore Hospitality Carpet Introduces the Allure Collection

12 Broadloom Styles Made with Zeftron® Nylon Feature Innovative Design and Superior Performance

 Encore Hospitality Carpet, a hospitality division of Brumlow Mills, is introducing its Allure Collection, an attractive array of 12 highly designed broadloom styles made with Zeftron nylon. The new collection features innovative textures, colors and large and small pattern sizes. It meets both the style and performance needs for a variety of hospitality environments.

 

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Affinity in Cognac
anatta_shitake_s12
Annata in Shitake

A bold departure from many of today’s flooring options, the Allure Collection is aesthetically distinguished by its sense of the unexpected. Some products feature large geometric patterns and others have smaller, more traditional grid styles. The beauty includes the illusion of no repeat patterning. Colors seem to indiscriminately fade in and out, appearing and reappearing with different intensity. The weathered, distressed appearance, provides added visual intrigue. 

 

Nine contemporary colorways are available with hues ranging from rich tans and deep browns to subtle greys and intense yellows.

enchant_palomino_s8
Enchant in Palomino

“With more than 100 standard options to choose from, the Allure Collection can help designers make a unique design statement for virtually any hospitality project or space they might be working on,” said Encore Hospitality Carpet President Richard Heaver.

The dynamic styling elements of the collection are made possible through Encore’s state-of-the-art Infinity manufacturing technology, and Zeftron’s solution dyed nylon 6 with superior styling, performance and recyclability advantages for commercial carpet products.

Allure products are perfect for guest rooms and public areas, including corridors, meeting rooms, ballrooms, lobbies and dining areas.

Designers can begin the process of creating the perfect carpet for their project at the Encore website: www.encorehospitalitycarpet.com.  Select patterns, colorize your designs and see how your carpet would look in a three-dimensional room scene. You can also download the room scene, as well as a color swatch, the colorways and a spec sheet to a PDF document.


About Encore Hospitality Carpet

A family owned and operated carpet manufacturer since 1981, Encore’s commitment to the latest manufacturing capabilities, processes and procedures allows customers more flexibility in providing innovative, design-oriented carpet products for Public Space and Guest Room applications. Encore is poised to service both large and small projects competitively. For more information, please visit www.encorehospitalitycarpet.com.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes in 120 proven colors.  All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. For more information, visit www.zeftronnylon.com

Blog, Designers, Zeftron nylon

New Video Showcases Zeftron’s History and Advantages

Have you seen the new Zeftron video? This is the first of several educational videos Zeftron is planning for the design community and its mill customers.

The short video, aptly titled “An Introduction to Zeftron,” provides a brief overview of Zeftron nylon. You will see how Zeftron can be a resource by providing information and tools on the unique benefits of carpet made with Zeftron nylon.

There are four main points in the video that show how Zeftron is unique in the marketplace as a brand that provides:  

  1.  An Unmatched Premium Product
  1.  Superior Color Quality
  1.  A Wide Array of Educational Resources
  1.  Inspirational Design Tools

Taken together, no other nylon brand delivers more advantages to the design community and its mill partners. Watch video our video and get to know Zeftron nylon!

Blog, Designers, Hospitality, Zeftron nylon, Zeftron Reps

Hospitality Outlook NEWH Atlanta 2016

 

richard 3By Zeftron®nylon’s Marketing Specialist Richard Radke

I recently attended a regional trade show that the NEWH Atlanta Chapter hosted in metro Atlanta. The event featured a Panelist Discussion to discuss the outlook of the hospitality industry. The panel was moderated by Michele Finn, President, Hospitality Media Group, and featured several Atlanta-based industry leaders, including:

  • Carlos Asensio, Project Manager, Noble Investment Group
  • Larry Carver, President, Carver & Associates
  • Alice Limer, Founding Principal & CEO, Fusion A.I. Design, Inc.
  • Mark Linch, SVP Project & Technical Services, Capella Hotel Group

richard 2All participants agreed that the outlook was good for 2016.  Mark had some reservations but Alice thought that since the last few years have been strong, orders would still be strong for ongoing projects in 2016.  At Zeftron we agree that renovations may be wrapping up but new brands and new concepts are moving forward.

Other key highlights from the panel discussion included:

  • Boutique concepts will continue to be important, even for senior living environments.
  • Technology, a huge factor in today’s hospitality industry, should not be the tail that wags the dog.  It should be used judiciously and should be proven so there are no surprises or failures during installations.
  • The desk is going bye-bye.  Younger people are not using the desks so commonly found in hotel rooms today; they are being re-thought with fold-away surfaces being considered.

richard 1

One interesting part of the session was when Michelle Finn asked each participant to name their favorite hotel.  Mark said Capella, but he admitted that he had an unbelievable experience at the 10-room Costa Rican Hotel Copa de Arbol.  I want to go! Who wants to join me?

 

Blog, Designers, Hospitality, Masland Hospitaltiy, Mill Partners, Zeftron nylon

Four Commercial Carpet Trends for 2016

These are exciting times for the commercial design industry.  New colors are constantly being introduced and applied in fresh and unexpected ways.  Innovative products – from seating to lighting to flooring — continue to inspire for their form and functionality.  The way we think about the spaces we work, live and play in continues to evolve.  In short, architects, designers, and manufacturers are all pushing the limits of what’s possible.  We are all rethinking the way in which people and products interact with their spaces.

So, what does this mean for commercial carpet products in the new year?  We have some thoughts!

Zeftron Poms
Zeftron offers colors that can make your custom carpet come to life

More Custom Colors and Carpets – Our carpet mill customers frequently ask for new and custom colors, and we are happy to oblige!  This trend is driven by product design teams and designers who realize that as the most abundant surface for any interior, carpet can play a major role in making a design statement.  Custom colors and customized carpets are crucial in making that design statement. Customization can help create a space that evokes a feeling or an experience.  As color experts for more than 40 years, we’re proud to be able to work hand-in-hand with our mill partners and designers to help them create the custom colors they desire.  

Zeftron nylon installationGreater Styling Versatility The “blending” of interior spaces continues.  Many offices today integrate a residential or homey feel to them.  Senior living spaces, while still traditional in many instances, are bringing in themes typically found in a hospitality setting.  This new reality requires manufacturers to think differently and develop crossover products that are versatile enough to work in many different end-use spaces. Fortunately, Zeftron nylon is a highly flexible fiber when it comes to styling.  Our fiber enables carpet manufacturers to create products with varying styles, patterns and colorways to easily work across multiple end-use spaces.  

Exceptional Performance – The more things change, the more they stay the same. Designers expect more from the products they specify today.  In addition to customization options and greater styling flexibility, they expect exceptional performance. Zeftron nylon is the only fiber brand that offers designers the piece-of-mind they need when it comes to performance.  Concerns about staining, color fading and wear become a non-factor when specifying a carpet made with Zeftron nylon.  

Cradle to Cradle

More Green –One could argue that having a sustainable product is a given in today’s marketplace. Yet sustainability should never be a given or an afterthought.  As a fully closed-loop recyclable nylon with a minimum of 25 percent recycled content in every color, Zeftron continues to be a responsible steward of the earth and its resources.  We see green not as a trend for 2016, but as a vital part of everything we do every single day, month and year.

We welcome your thoughts and comments.

Contact Us

If you would like more information about Zeftron nylon or would like to partner with Zeftron on A&D visits, contact Zeftron Business Leader Tim Blount at: timothy.blount@shawinc.com or 706-532-2984.

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Blog, Bolyu, Carpet Tips, Designers, Hospitality, Zeftron nylon

Three Questions with…Karen Martin, BOLYU Designer/Colorist

An occasional blog article series, “Three Questions With…” profiles designers, product developers, trend experts, colorists, arbiters of good taste and others who are shaping and influencing the commercial interiors industry.   
Q.  You’re currently working on integrating colors from the new Reflective Elements collection into new products for BOLYU.  Are the Reflective Elements colors part of a bigger trend you’re seeing in color these days?

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Pizzazz from BOLYU contains intriguing reflective and metallic type colors.

The metallic — and now reflective – color movement has been amazing to me.  It started several years ago, essentially in the fashion industry, and it’s taken many twists and turns over the years.  I would say that this movement is no longer a trend, it’s established.  In fact, we introduced a product called Pizzazz several years ago that had a metallic look to it.

Made with Zeftron nylon, it continues to be a popular product today.
I think everybody is looking for a sparkle or a shine.  Today we’re seeing different colors with the metallic or reflective effect that you might not have seen just a short while ago.  For example, we’re noticing bright colors in orange or even green being paired with a metallic color. This is striking and unique, and not something you would have seen in the recent past.

Gareth Pugh 2011
Pizzazz from BOLYU contains intriguing reflective and metallic type colors.

These colors present such a departure from what we were working with in the past.  They are so exciting when contrasted against the muted colors, dull lusters and matte finishes we saw prior.
Q.  How does the Reflective Elements collection help you in your role as a colorist/designer?

What’s great is that Zeftron has added more options for designers, which is what we need.  More options gives us an edge to be innovative, to address the now and to address the future.  Of course we also want to use colors that are not just trendy, but have longevity to them as well.  These colors give us that flexibility.

As a designer, I feel I can create almost anything.  You can create added texture, introduce more styling…or even create an element of surprise and uniqueness.  It’s a styling tool that has become very important to use. What’s more, Zeftron’s Reflective Elements collection works really well with its Brilliant Collection.

Zeftron is sitting on top of a really nice color package.  It shows that they are paying attention to what’s happening in the market.  Zeftron’s colors give designers the opportunity to make something their own.

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Q.  Where do you see the colors being used — corporate, hospitality, etc.?

For us, it’s across the board.  We’re using these colors in hospitality, corporate, senior living and health care.  I can’t tell you any product that I’m not working on now that does not have a reflective or metallic element to it.  I think that’s a reflection (no pun intended!) of just how important and popular these kinds of colors have become in virtually every commercial space.

About Karen Martin: Karen has been a Designer/Colorist with Beaulieu Commercial for more than 15 years. Her primary responsibilities include research of design and color trends and their application in commercial, education, and healthcare products for BOLYU and hospitality products for Aqua.  For more information, please visit http://www.bolyu.com

Contact Us: If you’re interested in learning more about the new Reflective Elements collection, please contact Zeftron Business Leader Tim Blount directly at timothy.blount@shawinc.com.

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Blog, Bolyu, Mill Partners, Zeftron nylon

Sierra made with Zeftron Nylon

Zeftron is proud of its history of sustainable achievements. We continue to innovate and find more ways to preserve and protect our earth’s limited resources and offer environmentally responsible choices for the marketplace. That’s one reason we love working with mill partners who value sustainability. BOLYU Contract was named “Environmental Supplier of the Year” by Home Depot, and they use renewable energy in all commercial facilities to meet manufacturing needs. One of the beautiful carpets made by BOLYU with Zeftron nylon is Sierra.

Screenshot 2015-09-24 10.24.03Product Specifications: 
Construction: Tip Sheared Scroll
Yarn Content: Zeftron® Nylon with 25% recycled content
Dye Method: Solution Dyed
Yarn Weight Tufted: 36 oz./yd.
Width: 12 feet
Pattern Repeat: 24” W x 14.25” L

Available in 13 colors: Sandoval, Hawk Springs, Yellowstone, Sierra Mesa, Ponderosa, Medicine Bow, Copper Canyon, Great Divide, Bitter Canyon, Paradise Hills, Eagle’s Nest, Sweetwater, Black Mountain

One use of BOLYU‘s Sierra made with Zeftron nylon is this installation featuring a custom version of Sierra at the Red Lobster corporate headquarters in Orlando.

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(All photos by Michael Riley & Chad Byerly Photography)

To find other Bolyu styles made with Zeftron Nylon please reference our Carpet Search tool: the Zeftron Style Guide.

Click here to contact a Bolyu rep. To contact Zeftron nylon call Tim Blount at 706-532-2984 or email him at timothy.blount@shawinc.com.

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About BOLYU Contract

BOLYU Contract is the commercial carpet division of Beaulieu of America which was founded in 1978. Today it is one of the largest privately held flooring producers in North America. Originally established to manufacture area rugs, the company invested in yarn extrusion in 1981 becoming the first manufacturer in the carpet and rug industry to produce their own yarn. The company then diversified into tufting carpet (under the brands of BOLYU and Aqua Hospitality Carpets), establishing the factory known today asBeaulieu Commercial in Chatsworth, GA.

About Zeftron® Nylon
For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service. Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes. All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content. As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company.
Blog, Brilliant Collection, Designer’s Select, Zeftron nylon

Zeftron Color Tools Available to Designers

The Brilliant Collection from Zeftron nylon

Zeftron understands how important the right use of color is for a commercial interior project.  Color is a powerful tool.  It can reinforce a sense of place. It can generate an emotional response.  It can even transport us to a different time or setting.

Zeftron has been offering proven, perfectly engineered colors to designers for more than 40 years.  Our colors range from brilliant reds and bold blues to edgy metallics, crisp hues and wondrous lusters.  Our 120 colors offer virtually unlimited coloration possibilities to enable designers to make the design statement they envision for their project.

Below are some of the color-specific tools and resources we offer.

Zeftron Color Palette Pom Set –See all of Zeftron’s colors, including the new additions from the Brilliant Collection and Designer Select Collection all in one chain.

Individual Poms – By request, designers can order one or several individual poms to see specific colors.

Color Card Folder –See Zeftron yarn samples, color names and color numbers in an easy-to-hold format.

Color Selection Tools

E-Color Swatch PDF – View a visually exciting display of all Zeftron colors and names in a PDF format, perfect for saving or emailing.

Adobe Swatch Exchange (ASE) – View color swatches of the Zeftron colorline that can be downloaded into design software from a URL or QR code.

Contact Us

If you’re interested in receiving or knowing about any of these tools, please contact Zeftron Business Leader Tim Blount directly at timothy.blount@shawinc.com.

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Blog, NeoCon

Two Trends from NeoCon 2015

More than 700 exhibitors packed the Merchandise Mart for NeoCon 2015
More than 700 exhibitors packed the Merchandise Mart for NeoCon 2015

For three days the commercial interiors design industry was fixed on the annual NeoCon Trade Show held in Chicago June 15-17. We were there exploring some of the new products and trends. Here’s our take on two of the most intriguing trends that stood out to us.

J+J Flooring Group’s F-Stop product brings a splash of color to any interior.
J+J Flooring Group’s F-Stop product brings a splash of color to any interior.

Bold Colors – From chairs to carpet, the seemingly unbridled use of bold, fun and vibrant colors continues. This is most likely an expression of an upbeat economy. But it’s also a reflection of how corporate environments can use color to create energy and intrigue, while also supporting their brand. We especially noticed J+J Flooring Group’s new F-Stop product from its Filtered Effects collection.

This infusion of color underscores the importance of our recently introduced Brilliant Collection, an accumulation of seven highly vibrant colors that can bring more styling options for hospitality, corporate or virtually any other commercial interiors projects.

bently
Bentley Mills introduced several products that can work in multiple commercial sectors

Cross-Over Products – The trend toward more “cross over” products that can serve multiple markets continues. We were especially enthralled with Bentley’s High Score™ and Multi Play™ products from the mill’s Arcade Legend™ Collection. According to the company, the products “pair bold-scale pattern with random, overall textured pattern….and the complex integration of color introduces a metallic element – a bonus for interiors looking for bold style with a touch of bling.” The intriguing patterns and the “touch of bling” means the products could “cross over” — working just as well in a corporate office as in a hospitality environment.

On a related side note, Zeftron will soon be introducing its new Reflective Elements Collection. Using colors that have reflective qualities, this high luster collection can add elegance, depth, richness and sophistication to virtually any commercial carpet product.

We welcome your thoughts! What stood out to you at this year’s NeoCon?

Blog, Bloomsburg Carpet, Mill Partners, Zeftron nylon

Bloomsburg-Zeftron Introduce Broadcloth, Veneer, Lineage and Visage

BLOOMSBURG CARPET INTRODUCES FOUR NEW COMMERCIAL CARPET PRODUCTS Made with Premium Zeftron® Nylon

Bloomsburg Carpet, a maker of highly styled and superior woven broadloom carpet, is introducing four new sophisticated products through its Tuva Looms line: Broadcloth, Veneer, Lineage and Visage.  Each product is made with Zeftron nylon, a fully renewable nylon 6 fiber that offers the best in style, performance and recyclability.

Lineage: Zeftron nylon colors are twisted together to create a more complex and dynamic texture.
Lineage: Zeftron nylon colors are twisted together to create a more complex and dynamic texture.

These designs are inspired by natural textures and the stylistic creativity available through natural tones and can serve as the foundational piece for the design of any commercial interiors space.

The coordinating patterns and common colorways work together seamlessly and bring an elevated sense of style and a unified aesthetic to areas such as private offices, conference rooms, hallways and lobbies.

Broadcloth made with Zeftron nylon
Broadcloth made with Zeftron nylon

 

 

“Our mission is to develop great looking products that perform to the highest standards and are environmentally responsible. With Zeftron, we are able to achieve all three criteria,” said Bloomsburg Vice President of Sales Jim Cody. “By fully utilizing Zeftron’s outstanding color palette and styling versatility, Broadcloth, Visage, Veneer and Lineage will have an incredible lifespan, while maintaining its sophisticated color and appearance.  Designers will also appreciate Zeftron’s multiple sustainable attributes.”

Products made with Zeftron can contribute to LEED points in several ways.  Zeftron nylon is a closed-loop, MBDC Cradle to Cradle certified brand that comes standard with a minimum of 25 percent recycled content in each yarn system.  Zeftron nylon also offers lifetime performance and stain removal guarantees.

Broadcloth, Visage and Veneer are available in 10 colorways, while Lineage comes in eight.

Visage uses a subtle metallic colored nylon pinstripe to create a tailored vertical accents

Screenshot 2015-04-25 09.53.03

Veneer brings a modern furrowed design for added dimension.

Screenshot 2015-04-25 09.54.02

Broadcloth utilizes a cut-pile and loop-pile to add a simple yet elegant pattern over the textured background.

Screenshot 2015-04-25 09.52.23

Lineage integrates solid colors from the twisted background of Visage, Veneer and Broadcloth in a cut and loop meandering, organic pattern.

Screenshot 2015-04-25 09.53.31

For samples or sales questions, architects, designers and specifiers can contact a Bloomsburg Carpet agent in their area by visiting http://www.bloomsburgcarpet.com/agents or calling 800-575-8084.


 

About Bloomsburg Carpet

Founded in 1976 by Raymond P. Habib and continued today through the leadership of Raymond’s son, Thomas Habib, Bloomsburg Carpet Industries is dedicated to producing highly styled carpets of superior quality. Bloomsburg Carpet combines American weaving craftsmanship with premium fibers to create carpet textures and designs that are unparalleled in the industry.  They are passionate about the tradition of American manufacturing and are committed to keeping the long history of carpet weaving alive and thriving in the U.S.A.  They stand behind the  environmental responsibility of their products and will continue to design and produce with attention to sustainability.  Bloomsburg Carpet is recognized as the only mill in the world to offer Wilton, Axminster and Velvet weaving all under one roof.

About Tuva Looms

Tuva Looms is named for a remote region in the heart of Central Asia with a heritage rich in rugs and textiles.  These carpets are renowned for their unique weaving pattern of face and back as one.  Colors, textures and patterns are conceived to work together, creating refined juxtapositions and seamless transitions.  Bloomsburg Carpet and the Tuva Looms alliance creates thoughtfully designed and richly woven broadloom made of durable synthetic fibers with the eclectic appeal of organic materials.  It boasts a sophisticated aesthetic influenced by modern architecture, a refined neutral palette and the outstanding quality essential to coalesce with Bloomsburg Carpet Industries.

About Zeftron® Nylon

For more than 40 years, Zeftron® nylon has continued to deliver more value-added opportunities and advantages to the commercial interiors marketplace through dedicated partnerships, a premium branded nylon 6 product and superior service.  Based in Dalton, Ga., the brand brings a history of innovations and unparalleled style, performance and environmental attributes.  All Zeftron nylon yarns are closed-loop recyclable, MBDC Cradle to Cradle certified and come standard with a minimum 25 percent recycled content.  As part of the brand’s commitment to environmental stewardship, Zeftron nylon makes recycling easy with its 6ix Again Recycling Program – a simple to use, all-inclusive carpet recycling initiative. Zeftron nylon is a part of Shaw Industries Inc., a Berkshire Hathaway company. For more information, visit  www.zeftronnylon.com.

 

 

 

Blog, Buildings Magazine, Designers

Zeftron nylon featured in Buildings: 3 Benefits of Specifying Established Branded Nylon for Carpet

We are happy to share excerpts from a recent article in Buildings Magazine by Zeftron’s business leader Tim Blount. This article underscores the importance of knowing how specifying a carpet with an established branded nylon such as Zeftron can maximize your investment. See the abbreviated article below and let us know what you think:

One way designers and facility managers can protect and maximize their flooring investment is by specifying a carpet made with an established branded nylon. Consider this: The floor of any space is typically the most abundant surface.  The floor covering choice you make will set the foundation for the entire design, including the environment’s furnishings, wall color, light fixtures, and other elements.

1187086_632421110125528_949425768_nFlooring surfaces must also be highly functional. Carpet in a classroom must be able to withstand heavy foot traffic, soiling, staining, and crushing.  Carpet in an office environment, such as a hallway or a conference room, must look stylish while also offering high performance. You need a nylon with a proven track record to ensure great durability.

Many nylons today have only recently been introduced to the marketplace and long-term performance attributes are still unproven.  These nylons don’t have a track record of proven performance over an extended period of time in multiple end-use areas.Many of these nylon brands are “internal” to the carpet manufacturer.  Carpet manufacturers began making their own commercial-grade nylon several years ago as a way to “upsell” their own carpet products. Unfortunately, these “internal” brands must balance satisfying both internal and external needs. Internal brands may not always have as stringent of quality specifications for color continuity, colorfastness, and color clarity.

An established third-party branded nylon brings several advantages to a commercial carpet product:

1.  Proven Performance – The old adage of “you get what you pay for” is true when it comes to nylon.  Established nylon brands have been making commercial grade nylon for years.  Over time, they have honed manufacturing and engineering processes to develop a product that has been rigorously tested (internally and externally) and is certified to meet critical commercial end-use applications.  Carpet made with unproven nylon brands may not have the qualified assurance that it will perform as well as expected.

2. Warranties – Most brands offer a variety of warranties for how the product should perform such as: independent lifetime warranties for carpet wear, static control, stain removal, and color stability.  Designers and facility managers should fully understand what is covered, by whom, for how long, and with what limitations. Warranties from an established, third-party nylon brand can provide additional coverage totally independent from those offered by a carpet manufacturer.

3.  Services & Support – Specifying a product is a process, not just a one-time event.  This process begins with education and understanding:  What does the space require? What would be the best flooring product?  What is the budget available?  When a carpet is selected and installed, it doesn’t end there.  Nor does it end when a carpet eventually meets the end of its useful life. Established nylon brands can offer a multitude of resources to help designers and facility managers every step of the way.  Some brands may have regional representatives that can come onsite to provide specification assistance or maintenance tips.  Others may offer educational literature about their sustainability attributes or recycling methods.

Not all commercial carpets are the same.  However, those made with an established, third-party branded nylon typically offer a high quality product, warranties, and value-added services. These valuable benefits can help designers and facility managers protect and generate a greater return on their flooring investment.  Designers have a lot of things to worry about, but the carpet they specify should not be one.